TDC Awards

The TDC competition, established in 1953, is the longest running, most prestigious, global typography and type design competition. Now in its 70th year, these awards are all about how letterforms are used and drawn, recognizing typographic excellence and celebrating new typeface designs in all global languages.

2023 TDC Awards - Lettering

Woman, Life, Freedom ( Documentation of Slogans)

Agency Studio Saber / The Hague

Client N/A

Category

Print or Digital / Calligraphy - Series

Annual ID

TDC69_LT017T

Description

In September 2022, following Mahsa Amini's death in custody, which sparked nationwide protests in Iran, I began this project as my personal response to the ongoing revolution and an effort to provide support for it.

Due to our traditional emphasis on oral culture, documenting events and ideas has not been a historical focus for Eastern societies. As a response, I started creating typographic documentation of the slogans used during the revolution, applying typographic features based on my knowledge of Iranian calligraphy and typography to make the story stand out.

The series is visually inspired by the real slogans and placards produced by protesters, featuring rough letter shapes, simplicity, and typographic hierarchy of the words. Most of the posters in the series are diptychs, capturing the two-part nature of the slogans.

My objective is to raise awareness in the Western societies, leveraging the power of social media to achieve this.

2023 Awards

Total Points: 20

TDC Winner

Credits


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