TDC Awards

The TDC competition, established in 1953, is the longest running, most prestigious, global typography and type design competition. Now in its 70th year, these awards are all about how letterforms are used and drawn, recognizing typographic excellence and celebrating new typeface designs in all global languages.

2023 TDC Awards - Typography

Zebra Beer

Agency ShenZhen Lingyun creative packaging design Co.,Ltd. / ShenZhen

Client Kadenburg Beer (China) Co., Ltd.

Category

Print / Packaging Design - Series

Annual ID

TDC69_TY060T

Description

Zebra craft beer is a brand-new younger beer brand subordinate to kardenberg wine industry (China) Co., Ltd. The main characteristic products are: Belgian wheat, German wheat, whole wheat rag, milk Shitao, New England light Al, Longjing wheat, etc.
In addition to the obvious black-and-white stripes, in fact, the powerful pedaling of zebra is the key to its wild nature. Based on this observation, we have made the following new shapes. Change the shape of the bottom of the container, because the probability of drinking beer after freezing is higher. In the drinking process, with the temperature rise brought by the external environment, the seeping water stains can leave a unique mark on the desktop or table, so that people can firmly remember the name of this product. Digital symbols represent different tastes and make the product easy to identify.

2023 Awards

Total Points: 20

TDC Winner

Credits

Design Firm

ShenZhen Lingyun creative packaging design Co.,Ltd. / ShenZhen

Chief Creative Officer

XiongBo Deng

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