TDC Awards

The TDC competition, established in 1953, is the longest running, most prestigious, global typography and type design competition. Now in its 70th year, these awards are all about how letterforms are used and drawn, recognizing typographic excellence and celebrating new typeface designs in all global languages.

2024 TDC Awards - Communication Design

Plural

Agency Principal / Montreal

Client AGAC

Category

Print or Digital / Brand Identity System

Annual ID

TDC70_CD050

Description

Formerly known as "Papier", Montreal's largest contemporary art fair has undergone a major metamorphosis, giving birth to Plural. The logotype uses the Pantasia font, designed by Wei Huang. The brackets form an open frame offering innumerable creative possibilities. It symbolizes a space of convergence for artists and art enthusiasts, celebrating the diversity of artistic expression. The visual identity has been designed to evolve gradually over the years, preserving its reputation as an established fair on the international scene.

2024 Awards

Total Points: 20

TDC Winner

Credits

Studio

Principal / Montreal

Art Director

Julien Hébert

Creative Director

Bryan-K Lamonde

Account Director

Mathieu Cournoyer

Project Manager

Justine Crépeau-Viau

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