The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
MFCEO
Agency: 72andSunny / Los Angeles
Client: K-Swiss
Category: Online Branded Entertainment / Long-form
Points: 25.0
Brotherhood Promo
Agency: Triple Double / NY
Client: NBC
Category: Promos / Television Promo
Points: 25.0
THE BEAUTY OF A SECOND
Agency: Leo Burnett Italy / Milan
Client: MONTBLANC INTERNATIONAL GMBH
Category: Best Brand Channel
Points: 25.0
Anarchy:The Graphic Novel
Agency: Razorfish / New York
Client: Axe
Category: Innovation in Branded Content
Points: 25.0
Hot Wheels 30 minute TV Special - Fearless@The500
Agency: Mistress / Venice
Client: Mattel Inc.
Category: Innovation in Branded Content
Points: 25.0
THINK: An Exploration Into Making the World Work Better
Agency: Mirada / Los Angeles
Client: IBM
Category: Events and Installations
Points: 25.0
Billboard powered by oranges
Agency: DDB, Paris / Paris
Client: Tropicana
Category: Events and Installations
Points: 25.0
The Inside Experience
Agency: Pereira & O'Dell / San Francisco
Client: Intel + TOSHIBA
Category: Online Branded Entertainment / Long-form
Points: 25.0
Curb Your Enthusiasm
Agency: Brand Arc / Los Angeles
Client: Toyota
Category: Television / Scripted series
Points: 25.0
Your Second Shot
Agency: Dentsu America / Harrison
Client: Canon PowerShot
Category: Online Branded Entertainment / Short-form
Points: 25.0
Dig Deeper
Agency: BBDO / New York
Client: HBO
Category: Online Branded Entertainment / Short-form
Points: 25.0
One Copy Song
Agency: R/GA / New York
Client: Adam Tensta
Category: Branded Applications / Branded applications
Points: 25.0
Snowball Effect
Agency: Leo Burnett Chicago / Chicago
Client: Coca-Cola
Category: Gaming / Branded mobile games
Points: 25.0
ESCAPE THE MAP
Agency: Abbott Mead Vickers BBDO / London
Client: MERCEDES BENZ
Category: Gaming / Online gaming
Points: 25.0
POM Wonderful Presents: The Greatest Movie Ever Sold
Agency: Warrior Poets / New York
Client: Warrior Poets
Category: Cinema / Documentaries
Points: 25.0
Five
Agency: JWT New York / New York
Client: Lifetime
Category: Television / Specials or one-time screenings
Points: 25.0
GT Academy
Agency: TBWA Chiat Day, Los Angeles / Los Angeles
Client: Nissan
Category: Television / Reality/Unscripted Series
Points: 25.0
Chipotle's Back to the Start
Agency: Creative Artists Agency / Los Angeles
Client: Chipotle
Category: Music
Points: 25.0
Client:
K-Swiss
Title:
MFCEO
Category:
Online Branded Entertainment / Long-form
Award:
2012 Branded Entertainment Gold Pencil
Points:
25.0
Client:
NBC
Title:
Brotherhood Promo
Category:
Promos / Television Promo
Award:
2012 Branded Entertainment Gold Pencil
Points:
25.0
Client:
MONTBLANC INTERNATIONAL GMBH
Title:
THE BEAUTY OF A SECOND
Category:
Best Brand Channel
Award:
2012 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Axe
Title:
Anarchy:The Graphic Novel
Category:
Innovation in Branded Content
Award:
2012 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Mattel Inc.
Title:
Hot Wheels 30 minute TV Special - Fearless@The500
Category:
Innovation in Branded Content
Award:
2012 Branded Entertainment Gold Pencil
Points:
25.0
Client:
IBM
Title:
THINK: An Exploration Into Making the World Work Better
Category:
Events and Installations
Award:
2012 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Tropicana
Title:
Billboard powered by oranges
Category:
Events and Installations
Award:
2012 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Adam Tensta
Title:
One Copy Song
Category:
Music
Award:
2012 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Intel + TOSHIBA
Title:
The Inside Experience
Category:
Online Branded Entertainment / Long-form
Award:
2012 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Toyota
Title:
Curb Your Enthusiasm
Category:
Television / Scripted series
Award:
2012 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Canon PowerShot
Title:
Your Second Shot
Category:
Online Branded Entertainment / Short-form
Award:
2012 Branded Entertainment Gold Pencil
Points:
25.0
Client:
HBO
Title:
Dig Deeper
Category:
Online Branded Entertainment / Short-form
Award:
2012 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Adam Tensta
Title:
One Copy Song
Category:
Branded Applications / Branded applications
Award:
2012 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Coca-Cola
Title:
Snowball Effect
Category:
Gaming / Branded mobile games
Award:
2012 Branded Entertainment Gold Pencil
Points:
25.0
Client:
MERCEDES BENZ
Title:
ESCAPE THE MAP
Category:
Gaming / Online gaming
Award:
2012 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Warrior Poets
Title:
POM Wonderful Presents: The Greatest Movie Ever Sold
Category:
Cinema / Documentaries
Award:
2012 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Lifetime
Title:
Five
Category:
Television / Specials or one-time screenings
Award:
2012 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Nissan
Title:
GT Academy
Category:
Television / Reality/Unscripted Series
Award:
2012 Branded Entertainment Gold Pencil
Points:
25.0