The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
ROME - 3 Dreams of Black
Agency: Google Creative Lab / New York
Client: Google
Category: Interactive Advertising / Other Interactive Media - Single
Points: 25.0
The Beauty of a Second
Agency: Leo Burnett Milan / Milan
Client: Montblanc International GmbH
Category: Craft / Typography
Points: 25.0
Slavery Footprint
Agency: MUH·TAY·ZIK | HOF·FER / San Francisco
Client: Call + Response and the US State Department
Category: Craft / Interface Design
Points: 25.0
Take This Lollipop
Agency: Tool / Santa Monica
Client: Little Monster
Category: Interactive Advertising / Self-Promotion
Points: 25.0
TRAM SIGHTSEEING
Agency: Forsman & Bodenfors / Gothenburg
Client: VÄSTTRAFIK
Category: Mobile Applications/Sites / Services
Points: 25.0
Autodance
Agency: CP+B / Gothenburg
Client: Ubisoft
Category: Mobile Applications/Sites / Branded Games
Points: 25.0
Celebrate the Era
Agency: TBWA Chiat Day, Los Angeles / Los Angeles
Client: Pacific Standard Time
Category: Online Films & Video / Long Form - Series/Episodes
Points: 25.0
Touch the Rainbow
Agency: BBDO Toronto / Toronto
Client: Wrigley Canada
Category: Online Films & Video / Short Form - Series/Episodes
Points: 25.0
Michael
Agency: Deutsch / Los Angeles
Client: Sony Computer Entertainment America
Category: Online Films & Video / Short Form - Single
Points: 25.0
Rear View Girls - Los Angeles
Agency: Colenso BBDO / Auckland
Client: Levi Strauss & Co, San Francisco
Category: Online Films & Video / Short Form - Single
Points: 25.0
Mano y Mano en el Bano
Agency: Wieden + Kennedy, Portland / Portland
Client: Old Spice
Category: Online Films & Video / Event or Live Webcast - Single
Points: 25.0
SPENT
Agency: McKinney / durham
Client: Urban Ministries of Durham
Category: Interactive Advertising / Public Service/Non-Profit
Points: 25.0
ROME - 3 Dreams of Black
Agency: Google Creative Lab / New York
Client: Google
Category: Craft / Animation/Motion Graphics
Points: 25.0
Your Mom Hates Dead Space 2
Agency: Draftfcb San Francisco / San Francisco
Client: Electronic Arts
Category: Integrated Branding / Integrated Branding Campaign - Online
Points: 25.0
Sonic Launch
Agency: Goodby Silverstein & Partners / San Francisco
Client: Chevrolet
Category: Integrated Branding / Integrated Branding Campaign - 360
Points: 25.0
The Canvas Experiment
Agency: Perfect Fools / Stockholm
Client: Converse EMEA
Category: Interactive Advertising / Environmental/Experiential - Single
Points: 25.0
Key to Viano
Agency: Lukas Lindemann Rosinski GmbH / Hamburg
Client: Mercedes-Benz Vans
Category: Interactive Advertising / Environmental/Experiential - Single
Points: 25.0
Sneakerpedia
Agency: SapientNitro / London
Client: Foot Locker Europe
Category: Websites / Social Networks/Community
Points: 25.0
Bear 71
Agency: Jam3 / Toronto
Client: National Film Board
Category: Websites / Public Service/Non-Profit
Points: 25.0
A new warrior
Agency: DDB, Paris / Paris
Client: Greenpeace
Category: Websites / Public Service/Non-Profit
Points: 25.0
Philips Obsessed with sound
Agency: Tribal DDB Amsterdam / Amstelveen
Client: Philips
Category: Websites / Consumer Goods
Points: 25.0
LIVING MASTERPIECE
Agency: Abbott Mead Vickers BBDO / London
Client: GE
Category: Sustainability in Design / Single or Campaign
Points: 25.0
Heaven and Hell
Agency: JWT Shanghai / Shanghai
Client: Samsonite
Category: Magazine / Full Page or Spread - Single
Points: 25.0
DESIGN NORI (SEAWEED)
Agency: I&S BBDO / Tokyo
Client: UMINO SEAWEED STORE
Category: Industrial Design/Product Design / Single or Campaign
Points: 25.0
One Copy Song
Agency: R/GA / New York
Client: Adam Tensta
Category: Branded Applications / Branded applications
Points: 25.0
Brotherhood Promo
Agency: Triple Double / NY
Client: NBC
Category: Promos / Television Promo
Points: 25.0
THE BEAUTY OF A SECOND
Agency: Leo Burnett Italy / Milan
Client: MONTBLANC INTERNATIONAL GMBH
Category: Best Brand Channel
Points: 25.0
Anarchy:The Graphic Novel
Agency: Razorfish / New York
Client: Axe
Category: Innovation in Branded Content
Points: 25.0
Hot Wheels 30 minute TV Special - Fearless@The500
Agency: Mistress / Venice
Client: Mattel Inc.
Category: Innovation in Branded Content
Points: 25.0
THINK: An Exploration Into Making the World Work Better
Agency: Mirada / Los Angeles
Client: IBM
Category: Events and Installations
Points: 25.0
Billboard powered by oranges
Agency: DDB, Paris / Paris
Client: Tropicana
Category: Events and Installations
Points: 25.0
The Inside Experience
Agency: Pereira & O'Dell / San Francisco
Client: Intel + TOSHIBA
Category: Online Branded Entertainment / Long-form
Points: 25.0
MFCEO
Agency: 72andSunny / Los Angeles
Client: K-Swiss
Category: Online Branded Entertainment / Long-form
Points: 25.0
Your Second Shot
Agency: Dentsu America / Harrison
Client: Canon PowerShot
Category: Online Branded Entertainment / Short-form
Points: 25.0
Dig Deeper
Agency: BBDO / New York
Client: HBO
Category: Online Branded Entertainment / Short-form
Points: 25.0
OFFF Festival Barcelona 2011
Agency: Savage / PostPanic / Prague 5
Client: OFFF Festival
Category: Broadcast Design / Title Sequence - Television
Points: 25.0
Snowball Effect
Agency: Leo Burnett Chicago / Chicago
Client: Coca-Cola
Category: Gaming / Branded mobile games
Points: 25.0
ESCAPE THE MAP
Agency: Abbott Mead Vickers BBDO / London
Client: MERCEDES BENZ
Category: Gaming / Online gaming
Points: 25.0
POM Wonderful Presents: The Greatest Movie Ever Sold
Agency: Warrior Poets / New York
Client: Warrior Poets
Category: Cinema / Documentaries
Points: 25.0
Five
Agency: JWT New York / New York
Client: Lifetime
Category: Television / Specials or one-time screenings
Points: 25.0
GT Academy
Agency: TBWA Chiat Day, Los Angeles / Los Angeles
Client: Nissan
Category: Television / Reality/Unscripted Series
Points: 25.0
Curb Your Enthusiasm
Agency: Brand Arc / Los Angeles
Client: Toyota
Category: Television / Scripted series
Points: 25.0
Be the Coach
Agency: Ogilvy Cape Town / Cape Town
Client: South African Breweries
Category: Brand Transformation / Single
Points: 25.0
OK Go - All Is Not Lost -
Agency: Hakuhodo Inc. / Tokyo
Client: Google Inc.
Category: Online Films & Video / Music Videos
Points: 25.0
Take This Lollipop
Agency: Tool / Santa Monica
Client: Little Monster
Category: Social Media / Best Use of Social Media
Points: 25.0
Philips Obsessed with sound
Agency: Tribal DDB Amsterdam / Amstelveen
Client: Philips
Category: Craft / Sound Design
Points: 25.0
Pathological Liar
Agency: Young & Rubicam / New York
Client: Land Rover
Category: Consumer Television / 60 Second - Single
Points: 25.0
EfficientDynamics Sculpture
Agency: serviceplan / Munich
Client: BMW Group
Category: Craft / Typography in Design - Single
Points: 25.0
Vending Machine
Agency: Grey Group - China / Shanghai
Client: World kitchen
Category: Out Of Home / Transit & Outdoor Installations - Single
Points: 25.0
Client:
Google
Title:
ROME - 3 Dreams of Black
Category:
Interactive Advertising / Other Interactive Media - Single
Award:
2012 Interactive Gold Pencil
Points:
25.0
Client:
Montblanc International GmbH
Title:
The Beauty of a Second
Category:
Craft / Typography
Award:
2012 Interactive Gold Pencil
Points:
25.0
Client:
Call + Response and the US State Department
Title:
Slavery Footprint
Category:
Craft / Interface Design
Award:
2012 Interactive Gold Pencil
Points:
25.0
Client:
Little Monster
Title:
Take This Lollipop
Category:
Interactive Advertising / Self-Promotion
Award:
2012 Interactive Gold Pencil
Points:
25.0
Client:
VÄSTTRAFIK
Title:
TRAM SIGHTSEEING
Category:
Mobile Applications/Sites / Services
Award:
2012 Interactive Gold Pencil
Points:
25.0
Client:
Ubisoft
Title:
Autodance
Category:
Mobile Applications/Sites / Branded Games
Award:
2012 Interactive Gold Pencil
Points:
25.0
Client:
Pacific Standard Time
Title:
Celebrate the Era
Category:
Online Films & Video / Long Form - Series/Episodes
Award:
2012 Interactive Gold Pencil
Points:
25.0
Client:
Wrigley Canada
Title:
Touch the Rainbow
Category:
Online Films & Video / Short Form - Series/Episodes
Award:
2012 Interactive Gold Pencil
Points:
25.0
Client:
Sony Computer Entertainment America
Title:
Michael
Category:
Online Films & Video / Short Form - Single
Award:
2012 Interactive Gold Pencil
Points:
25.0
Client:
Levi Strauss & Co, San Francisco
Title:
Rear View Girls - Los Angeles
Category:
Online Films & Video / Short Form - Single
Award:
2012 Interactive Gold Pencil
Points:
25.0
Client:
Old Spice
Title:
Mano y Mano en el Bano
Category:
Online Films & Video / Event or Live Webcast - Single
Award:
2012 Interactive Gold Pencil
Points:
25.0
Client:
Urban Ministries of Durham
Title:
SPENT
Category:
Interactive Advertising / Public Service/Non-Profit
Award:
2012 Interactive Gold Pencil
Points:
25.0
Client:
Google
Title:
ROME - 3 Dreams of Black
Category:
Craft / Animation/Motion Graphics
Award:
2012 Interactive Gold Pencil
Points:
25.0
Client:
Electronic Arts
Title:
Your Mom Hates Dead Space 2
Category:
Integrated Branding / Integrated Branding Campaign - Online
Award:
2012 Interactive Gold Pencil
Points:
25.0
Client:
Chevrolet
Title:
Sonic Launch
Category:
Integrated Branding / Integrated Branding Campaign - 360
Award:
2012 Interactive Gold Pencil
Points:
25.0
Client:
Converse EMEA
Title:
The Canvas Experiment
Category:
Interactive Advertising / Environmental/Experiential - Single
Award:
2012 Interactive Gold Pencil
Points:
25.0
Client:
Mercedes-Benz Vans
Title:
Key to Viano
Category:
Interactive Advertising / Environmental/Experiential - Single
Award:
2012 Interactive Gold Pencil
Points:
25.0
Client:
Foot Locker Europe
Title:
Sneakerpedia
Category:
Websites / Social Networks/Community
Award:
2012 Interactive Gold Pencil
Points:
25.0
Client:
National Film Board
Title:
Bear 71
Category:
Websites / Public Service/Non-Profit
Award:
2012 Interactive Gold Pencil
Points:
25.0
Client:
Greenpeace
Title:
A new warrior
Category:
Websites / Public Service/Non-Profit
Award:
2012 Interactive Gold Pencil
Points:
25.0
Client:
Philips
Title:
Philips Obsessed with sound
Category:
Websites / Consumer Goods
Award:
2012 Interactive Gold Pencil
Points:
25.0
Client:
GE
Title:
LIVING MASTERPIECE
Category:
Sustainability in Design / Single or Campaign
Award:
2012 Design Gold Pencil
Points:
25.0
Client:
Samsonite
Title:
Heaven and Hell
Category:
Magazine / Full Page or Spread - Single
Award:
2012 Advertising Gold Pencil
Points:
25.0
Client:
UMINO SEAWEED STORE
Title:
DESIGN NORI (SEAWEED)
Category:
Industrial Design/Product Design / Single or Campaign
Award:
2012 Design Gold Pencil
Points:
25.0
Client:
Adam Tensta
Title:
One Copy Song
Category:
Branded Applications / Branded applications
Award:
2012 Branded Entertainment Gold Pencil
Points:
25.0
Client:
NBC
Title:
Brotherhood Promo
Category:
Promos / Television Promo
Award:
2012 Branded Entertainment Gold Pencil
Points:
25.0
Client:
MONTBLANC INTERNATIONAL GMBH
Title:
THE BEAUTY OF A SECOND
Category:
Best Brand Channel
Award:
2012 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Axe
Title:
Anarchy:The Graphic Novel
Category:
Innovation in Branded Content
Award:
2012 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Mattel Inc.
Title:
Hot Wheels 30 minute TV Special - Fearless@The500
Category:
Innovation in Branded Content
Award:
2012 Branded Entertainment Gold Pencil
Points:
25.0
Client:
IBM
Title:
THINK: An Exploration Into Making the World Work Better
Category:
Events and Installations
Award:
2012 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Tropicana
Title:
Billboard powered by oranges
Category:
Events and Installations
Award:
2012 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Adam Tensta
Title:
One Copy Song
Category:
Music
Award:
2012 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Intel + TOSHIBA
Title:
The Inside Experience
Category:
Online Branded Entertainment / Long-form
Award:
2012 Branded Entertainment Gold Pencil
Points:
25.0
Client:
K-Swiss
Title:
MFCEO
Category:
Online Branded Entertainment / Long-form
Award:
2012 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Canon PowerShot
Title:
Your Second Shot
Category:
Online Branded Entertainment / Short-form
Award:
2012 Branded Entertainment Gold Pencil
Points:
25.0
Client:
HBO
Title:
Dig Deeper
Category:
Online Branded Entertainment / Short-form
Award:
2012 Branded Entertainment Gold Pencil
Points:
25.0
Client:
OFFF Festival
Title:
OFFF Festival Barcelona 2011
Category:
Broadcast Design / Title Sequence - Television
Award:
2012 Design Gold Pencil
Points:
25.0
Client:
Coca-Cola
Title:
Snowball Effect
Category:
Gaming / Branded mobile games
Award:
2012 Branded Entertainment Gold Pencil
Points:
25.0
Client:
MERCEDES BENZ
Title:
ESCAPE THE MAP
Category:
Gaming / Online gaming
Award:
2012 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Warrior Poets
Title:
POM Wonderful Presents: The Greatest Movie Ever Sold
Category:
Cinema / Documentaries
Award:
2012 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Lifetime
Title:
Five
Category:
Television / Specials or one-time screenings
Award:
2012 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Nissan
Title:
GT Academy
Category:
Television / Reality/Unscripted Series
Award:
2012 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Toyota
Title:
Curb Your Enthusiasm
Category:
Television / Scripted series
Award:
2012 Branded Entertainment Gold Pencil
Points:
25.0
Client:
South African Breweries
Title:
Be the Coach
Category:
Brand Transformation / Single
Award:
2012 Interactive Gold Pencil
Points:
25.0
Client:
Google Inc.
Title:
OK Go - All Is Not Lost -
Category:
Online Films & Video / Music Videos
Award:
2012 Interactive Gold Pencil
Points:
25.0
Client:
Little Monster
Title:
Take This Lollipop
Category:
Social Media / Best Use of Social Media
Award:
2012 Interactive Gold Pencil
Points:
25.0
Client:
Philips
Title:
Philips Obsessed with sound
Category:
Craft / Sound Design
Award:
2012 Interactive Gold Pencil
Points:
25.0
Client:
Land Rover
Title:
Pathological Liar
Category:
Consumer Television / 60 Second - Single
Award:
2012 Advertising Gold Pencil
Points:
25.0
Client:
BMW Group
Title:
EfficientDynamics Sculpture
Category:
Craft / Typography in Design - Single
Award:
2012 Design Gold Pencil
Points:
25.0
Client:
World kitchen
Title:
Vending Machine
Category:
Out Of Home / Transit & Outdoor Installations - Single
Award:
2012 Advertising Gold Pencil
Points:
25.0
