The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
The most serious game ever
Agency: TBWA\PARIS / Boulogne Billancourt + DAN PARIS / Boulogne Billancourt
Client: SNCF
Category: User Experience Design - Web / Interface Design Craft
Points: 25.0
Google Night Walk
Agency: 72andSunny / Amsterdam + Google Creative Lab / London + Emea Google / London + MediaMonks / Amsterdam
Client: Google
Category: User Experience Design - Web / User Experience
Points: 25.0
TRIP OUT TO SEA
Agency: CLM BBDO / Boulogne-Billancourt
Client: GUY COTTEN
Category: User Experience Design - Web / User Experience
Points: 25.0
Build With Chrome 2.0
Agency: North Kingdom / Skelleftea
Client: Google & LEGO
Category: User Experience Design - Web / User Experience
Points: 25.0
The Hobbit: The Battle of The Five Armies
Agency: North Kingdom / Stockholm
Client: Warner Bros. / Google
Category: User Experience Design - Mobile / Interface Design Craft
Points: 25.0
Alvio
Agency: R/GA / New York + Qol Devices / New York
Client: Qol Devices
Category: User Experience Design - Mobile / Utility
Points: 25.0
Look At Me
Agency: Cheil Worldwide / Seoul
Client: Samsung Electronics
Category: User Experience Design - Mobile / User Experience
Points: 25.0
Alvio
Agency: Qol Devices / New York + R/GA / New York
Client: Qol Devices
Category: User Experience Design - Mobile / User Experience
Points: 25.0
Your Year. Directed by Nike+
Agency: AKQA / Portland
Client: Nike
Category: Data & Human Experience / Online Data Visualization & Infographics
Points: 25.0
Spotify Year in Music
Agency: Razorfish / New York
Client: Spotify
Category: Data & Human Experience / Online Data Visualization & Infographics
Points: 25.0
The Berlin Wall of Sound
Agency: GREY Germany / Dusseldorf + GREY Berlin / Berlin
Client: SoundCloud
Category: Data & Human Experience / Online Data Visualization & Infographics
Points: 25.0
Client:
SNCF
Title:
The most serious game ever
Category:
User Experience Design - Web / Interface Design Craft
Award:
2015 UX / UI Gold Pencil
Points:
25.0
Client:
Google
Title:
Google Night Walk
Category:
User Experience Design - Web / User Experience
Award:
2015 UX / UI Gold Pencil
Points:
25.0
Client:
GUY COTTEN
Title:
TRIP OUT TO SEA
Category:
User Experience Design - Web / User Experience
Award:
2015 UX / UI Gold Pencil
Points:
25.0
Client:
Google & LEGO
Title:
Build With Chrome 2.0
Category:
User Experience Design - Web / User Experience
Award:
2015 UX / UI Gold Pencil
Points:
25.0
Client:
Warner Bros. / Google
Title:
The Hobbit: The Battle of The Five Armies
Category:
User Experience Design - Mobile / Interface Design Craft
Award:
2015 UX / UI Gold Pencil
Points:
25.0
Client:
Qol Devices
Title:
Alvio
Category:
User Experience Design - Mobile / Utility
Award:
2015 UX / UI Gold Pencil
Points:
25.0
Client:
Samsung Electronics
Title:
Look At Me
Category:
User Experience Design - Mobile / User Experience
Award:
2015 UX / UI Gold Pencil
Points:
25.0
Client:
Qol Devices
Title:
Alvio
Category:
User Experience Design - Mobile / User Experience
Award:
2015 UX / UI Gold Pencil
Points:
25.0
Client:
Nike
Title:
Your Year. Directed by Nike+
Category:
Data & Human Experience / Online Data Visualization & Infographics
Award:
2015 UX / UI Gold Pencil
Points:
25.0
Client:
Spotify
Title:
Spotify Year in Music
Category:
Data & Human Experience / Online Data Visualization & Infographics
Award:
2015 UX / UI Gold Pencil
Points:
25.0