The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
The Berlin Wall of Sound
Agency: GREY Germany / Dusseldorf + GREY Berlin / Berlin
Client: SoundCloud
Category: Data & Human Experience / Online Data Visualization & Infographics
Points: 50.0
Look At Me
Agency: Cheil Worldwide / Seoul
Client: Samsung Electronics
Category: User Experience Design - Mobile / User Experience
Points: 25.0
Build With Chrome 2.0
Agency: North Kingdom / Skelleftea
Client: Google & LEGO
Category: User Experience Design - Web / User Experience
Points: 25.0
TRIP OUT TO SEA
Agency: CLM BBDO / Boulogne-Billancourt
Client: GUY COTTEN
Category: User Experience Design - Web / User Experience
Points: 25.0
The Hobbit: The Battle of The Five Armies
Agency: North Kingdom / Stockholm
Client: Warner Bros. / Google
Category: User Experience Design - Mobile / Interface Design Craft
Points: 25.0
Google Night Walk
Agency: 72andSunny / Amsterdam + Google Creative Lab / London + Emea Google / London + MediaMonks / Amsterdam
Client: Google
Category: User Experience Design - Web / User Experience
Points: 25.0
Alvio
Agency: R/GA / New York + Qol Devices / New York
Client: Qol Devices
Category: User Experience Design - Mobile / Utility
Points: 25.0
Alvio
Agency: Qol Devices / New York + R/GA / New York
Client: Qol Devices
Category: User Experience Design - Mobile / User Experience
Points: 25.0
Your Year. Directed by Nike+
Agency: AKQA / Portland
Client: Nike
Category: Data & Human Experience / Online Data Visualization & Infographics
Points: 25.0
Spotify Year in Music
Agency: Razorfish / New York
Client: Spotify
Category: Data & Human Experience / Online Data Visualization & Infographics
Points: 25.0
The most serious game ever
Agency: TBWA\PARIS / Boulogne Billancourt + DAN PARIS / Boulogne Billancourt
Client: SNCF
Category: User Experience Design - Web / Interface Design Craft
Points: 25.0
The Berlin Wall of Sound
Agency: GREY Germany / Dusseldorf + GREY Berlin / Berlin
Client: SoundCloud
Category: Data & Human Experience / Online Data Visualization & Infographics
Points: 25.0
The Game Report
Agency: serviceplan / Munich + plan.net / Munich
Client: Bytro Labs GmbH
Category: Data & Human Experience / Data-Focused Design
Points: 15.0
vw.com
Agency: Deutsch / Los Angeles
Client: Volkswagen
Category: User Experience Design - Web / User Experience
Points: 15.0
GT RIDE - Viral Gaming for Kia
Agency: LA RED GmbH / Hamburg + Artificial Rome GmbH / Berlin
Client: Kia Motors Europe GmbH
Category: User Experience Design - Mobile / Interface Design Craft
Points: 15.0
The DNA Project
Agency: Hello Monday / Aarhus C
Client: j.viewz
Category: User Experience Design - Web / Interface Design Craft
Points: 15.0
#Project360
Agency: Heye GmbH / Munich
Client: Mammut Sports Group AG
Category: User Experience Design - Web / User Experience
Points: 15.0
Gisele Bündchen- Will Beats Noise
Agency: Droga5 / New York
Client: Under Armour
Category: User Experience Design - Web / Interface Design Craft
Points: 15.0
Taco Bell Mobile Ordering Application
Agency: DigitasLBi / New York
Client: Taco Bell
Category: User Experience Design - Mobile / Utility
Points: 15.0
A World of Belonging
Agency: Tool / Santa Monica + Airbnb / San Francisco
Client: Airbnb
Category: Data & Human Experience / Online Data Visualization & Infographics
Points: 15.0
Taco Bell Mobile Ordering Application
Agency: DigitasLBi / New York
Client: Taco Bell
Category: User Experience Design - Mobile / User Experience
Points: 15.0
REVIVING LEGENDS
Agency: DENTSU INC. / Tokyo
Client: JAPAN SPORT COUNCIL
Category: Data & Human Experience / Data-Focused Design
Points: 15.0
Beats Music
Agency: R/GA London / London
Client: Beats Music
Category: User Experience Design - Mobile / Interface Design Craft
Points: 10.0
Altitude Drop
Agency: MING Utility and Entertainment Group / New York
Client: Swedish Match
Category: User Experience Design - Mobile / Interface Design Craft
Points: 10.0
Get Well Kit
Agency: Geometry Global / Moscow + Ogilvy CommonHealth / Moscow
Client: Sanofi
Category: User Experience Design - Mobile / Utility
Points: 10.0
Nike SB 2.0
Agency: Mutual Mobile / Austin
Client: Nike
Category: User Experience Design - Mobile / Interface Design Craft
Points: 10.0
Samsung CenterStage
Agency: The Barbarian Group / New York
Client: Samsung
Category: User Experience Design - Mobile / Interface Design Craft
Points: 10.0
#Futureself
Agency: Publicis Conseil / PARIS
Client: ORANGE
Category: User Experience Design - Web / User Experience
Points: 10.0
The redesign of latimes.com
Agency: Code and Theory / New York
Client: Los Angeles Times
Category: User Experience Design - Web / Interface Design Craft
Points: 10.0
Fencing Visualized
Agency: DENTSU INC. / Tokyo
Client: Sports Biz Co., Ltd.
Category: Data & Human Experience / Data-Focused Design
Points: 10.0
Gamer Masterpiece
Agency: BBH / New York
Client: Sony PlayStation
Category: User Experience Design - Web / Cross-Channel Integration
Points: 10.0
vw.com
Agency: Deutsch / Los Angeles
Client: Volkswagen
Category: User Experience Design - Web / Utility
Points: 10.0
#Project360
Agency: Heye GmbH / Munich
Client: Mammut Sports Group AG
Category: User Experience Design - Web / Utility
Points: 10.0
iPad Ordering App
Agency: CP+B / Boulder
Client: Domino's
Category: User Experience Design - Mobile / User Experience
Points: 5.0
Virgin America - Responsive Website Redesign
Agency: Work & Co / Brooklyn
Client: Virgin America
Category: User Experience Design - Web / Interface Design Craft
Points: 5.0
Nike Genealogy of Innovation
Agency: R/GA / New York
Client: Nike
Category: Data & Human Experience / Data-Focused Design
Points: 5.0
US Open Sessions
Agency: Ogilvy New York / New York
Client: IBM
Category: Data & Human Experience / Data-Focused Design
Points: 5.0
Beats Music
Agency: R/GA London / London
Client: Beats Music
Category: User Experience Design - Mobile / User Experience
Points: 5.0
MASS RHYTHM- Transforming pedestrian chaos of Shibuya into graphics and rhythm.
Agency: dentsu inc. / Tokyo
Client: tokyu corporation
Category: Data & Human Experience / Online Data Visualization & Infographics
Points: 5.0
FUTURE TICKET
Agency: DENTSU INC. / Tokyo
Client: JAPAN SPORT COUNCIL
Category: Data & Human Experience / Online Data Visualization & Infographics
Points: 5.0
Word Map
Agency: LDC / São Paulo
Client: Easy Way Language Center
Category: Data & Human Experience / Online Data Visualization & Infographics
Points: 5.0
Live From Space
Agency: Mullen / Boston
Client: National Geographic Channel
Category: Data & Human Experience / Data-Focused Design
Points: 5.0
vw.com
Agency: Deutsch / Los Angeles
Client: Volkswagen
Category: User Experience Design - Web / Interface Design Craft
Points: 5.0
The Feeling Tree
Agency: Y&R São Paulo / São Paulo
Client: IPÊ (Instituto de Pesquisas Ecológicas)
Category: Data & Human Experience / Online Data Visualization & Infographics
Points: 5.0
The Universal Typeface
Agency: DDB Group GmbH / Düsseldorf
Client: BIC
Category: User Experience Design - Web / User Experience
Points: 5.0
TRIP OUT TO SEA
Agency: CLM BBDO / Boulogne-Billancourt
Client: GUY COTTEN
Category: User Experience Design - Mobile / User Experience
Points: 5.0
BABOLAT PLAY
Agency: Ogilvy / Paris
Client: BABOLAT
Category: User Experience Design - Mobile / User Experience
Points: 5.0
Nike Phenomenal Shot: A Google Art, Copy & Code Project
Agency: Grow, Wieden+Kennedy, Mindshare, Google Creative Partnerships / Norfolk, Portland, Mountain View
Client: Nike / Google
Category: User Experience Design - Mobile / User Experience
Points: 5.0
Google World Cup
Agency: R/GA London / London
Client: Google
Category: Data & Human Experience / Data-Focused Design
Points: 5.0
PROTECTION AD
Agency: FCB BRASIL / Sao Paulo
Client: NIVEA
Category: User Experience Design - Mobile / User Experience
Points: 5.0
Client:
SoundCloud
Title:
The Berlin Wall of Sound
Category:
Data & Human Experience / Online Data Visualization & Infographics
Award:
2015 UX / UI Best of Discipline Pencil
Points:
50.0
Client:
Samsung Electronics
Title:
Look At Me
Category:
User Experience Design - Mobile / User Experience
Award:
2015 UX / UI Gold Pencil
Points:
25.0
Client:
Google & LEGO
Title:
Build With Chrome 2.0
Category:
User Experience Design - Web / User Experience
Award:
2015 UX / UI Gold Pencil
Points:
25.0
Client:
GUY COTTEN
Title:
TRIP OUT TO SEA
Category:
User Experience Design - Web / User Experience
Award:
2015 UX / UI Gold Pencil
Points:
25.0
Client:
Warner Bros. / Google
Title:
The Hobbit: The Battle of The Five Armies
Category:
User Experience Design - Mobile / Interface Design Craft
Award:
2015 UX / UI Gold Pencil
Points:
25.0
Client:
Google
Title:
Google Night Walk
Category:
User Experience Design - Web / User Experience
Award:
2015 UX / UI Gold Pencil
Points:
25.0
Client:
Qol Devices
Title:
Alvio
Category:
User Experience Design - Mobile / Utility
Award:
2015 UX / UI Gold Pencil
Points:
25.0
Client:
Qol Devices
Title:
Alvio
Category:
User Experience Design - Mobile / User Experience
Award:
2015 UX / UI Gold Pencil
Points:
25.0
Client:
Nike
Title:
Your Year. Directed by Nike+
Category:
Data & Human Experience / Online Data Visualization & Infographics
Award:
2015 UX / UI Gold Pencil
Points:
25.0
Client:
Spotify
Title:
Spotify Year in Music
Category:
Data & Human Experience / Online Data Visualization & Infographics
Award:
2015 UX / UI Gold Pencil
Points:
25.0
Client:
SNCF
Title:
The most serious game ever
Category:
User Experience Design - Web / Interface Design Craft
Award:
2015 UX / UI Gold Pencil
Points:
25.0
Client:
SoundCloud
Title:
The Berlin Wall of Sound
Category:
Data & Human Experience / Online Data Visualization & Infographics
Award:
2015 UX / UI Gold Pencil
Points:
25.0
Client:
Bytro Labs GmbH
Title:
The Game Report
Category:
Data & Human Experience / Data-Focused Design
Award:
2015 UX / UI Silver Pencil
Points:
15.0
Client:
Volkswagen
Title:
vw.com
Category:
User Experience Design - Web / User Experience
Award:
2015 UX / UI Silver Pencil
Points:
15.0
Client:
Kia Motors Europe GmbH
Title:
GT RIDE - Viral Gaming for Kia
Category:
User Experience Design - Mobile / Interface Design Craft
Award:
2015 UX / UI Silver Pencil
Points:
15.0
Client:
j.viewz
Title:
The DNA Project
Category:
User Experience Design - Web / Interface Design Craft
Award:
2015 UX / UI Silver Pencil
Points:
15.0
Client:
Mammut Sports Group AG
Title:
#Project360
Category:
User Experience Design - Web / User Experience
Award:
2015 UX / UI Silver Pencil
Points:
15.0
Client:
Under Armour
Title:
Gisele Bündchen- Will Beats Noise
Category:
User Experience Design - Web / Interface Design Craft
Award:
2015 UX / UI Silver Pencil
Points:
15.0
Client:
Taco Bell
Title:
Taco Bell Mobile Ordering Application
Category:
User Experience Design - Mobile / Utility
Award:
2015 UX / UI Silver Pencil
Points:
15.0
Client:
Airbnb
Title:
A World of Belonging
Category:
Data & Human Experience / Online Data Visualization & Infographics
Award:
2015 UX / UI Silver Pencil
Points:
15.0
Client:
Taco Bell
Title:
Taco Bell Mobile Ordering Application
Category:
User Experience Design - Mobile / User Experience
Award:
2015 UX / UI Silver Pencil
Points:
15.0
Client:
JAPAN SPORT COUNCIL
Title:
REVIVING LEGENDS
Category:
Data & Human Experience / Data-Focused Design
Award:
2015 UX / UI Silver Pencil
Points:
15.0
Client:
Beats Music
Title:
Beats Music
Category:
User Experience Design - Mobile / Interface Design Craft
Award:
2015 UX / UI Bronze Pencil
Points:
10.0
Client:
Swedish Match
Title:
Altitude Drop
Category:
User Experience Design - Mobile / Interface Design Craft
Award:
2015 UX / UI Bronze Pencil
Points:
10.0
Client:
Sanofi
Title:
Get Well Kit
Category:
User Experience Design - Mobile / Utility
Award:
2015 UX / UI Bronze Pencil
Points:
10.0
Client:
Nike
Title:
Nike SB 2.0
Category:
User Experience Design - Mobile / Interface Design Craft
Award:
2015 UX / UI Bronze Pencil
Points:
10.0
Client:
Samsung
Title:
Samsung CenterStage
Category:
User Experience Design - Mobile / Interface Design Craft
Award:
2015 UX / UI Bronze Pencil
Points:
10.0
Client:
ORANGE
Title:
#Futureself
Category:
User Experience Design - Web / User Experience
Award:
2015 UX / UI Bronze Pencil
Points:
10.0
Client:
Los Angeles Times
Title:
The redesign of latimes.com
Category:
User Experience Design - Web / Interface Design Craft
Award:
2015 UX / UI Bronze Pencil
Points:
10.0
Client:
Sports Biz Co., Ltd.
Title:
Fencing Visualized
Category:
Data & Human Experience / Data-Focused Design
Award:
2015 UX / UI Bronze Pencil
Points:
10.0
Client:
Sony PlayStation
Title:
Gamer Masterpiece
Category:
User Experience Design - Web / Cross-Channel Integration
Award:
2015 UX / UI Bronze Pencil
Points:
10.0
Client:
Volkswagen
Title:
vw.com
Category:
User Experience Design - Web / Utility
Award:
2015 UX / UI Bronze Pencil
Points:
10.0
Client:
Mammut Sports Group AG
Title:
#Project360
Category:
User Experience Design - Web / Utility
Award:
2015 UX / UI Bronze Pencil
Points:
10.0
Client:
Domino's
Title:
iPad Ordering App
Category:
User Experience Design - Mobile / User Experience
Award:
2015 UX / UI Merit Award
Points:
5.0
Client:
Virgin America
Title:
Virgin America - Responsive Website Redesign
Category:
User Experience Design - Web / Interface Design Craft
Award:
2015 UX / UI Merit Award
Points:
5.0
Client:
Nike
Title:
Nike Genealogy of Innovation
Category:
Data & Human Experience / Data-Focused Design
Award:
2015 UX / UI Merit Award
Points:
5.0
Client:
IBM
Title:
US Open Sessions
Category:
Data & Human Experience / Data-Focused Design
Award:
2015 UX / UI Merit Award
Points:
5.0
Client:
Beats Music
Title:
Beats Music
Category:
User Experience Design - Mobile / User Experience
Award:
2015 UX / UI Merit Award
Points:
5.0
Client:
tokyu corporation
Title:
MASS RHYTHM- Transforming pedestrian chaos of Shibuya into graphics and rhythm.
Category:
Data & Human Experience / Online Data Visualization & Infographics
Award:
2015 UX / UI Merit Award
Points:
5.0
Client:
JAPAN SPORT COUNCIL
Title:
FUTURE TICKET
Category:
Data & Human Experience / Online Data Visualization & Infographics
Award:
2015 UX / UI Merit Award
Points:
5.0
Client:
Easy Way Language Center
Title:
Word Map
Category:
Data & Human Experience / Online Data Visualization & Infographics
Award:
2015 UX / UI Merit Award
Points:
5.0
Client:
National Geographic Channel
Title:
Live From Space
Category:
Data & Human Experience / Data-Focused Design
Award:
2015 UX / UI Merit Award
Points:
5.0
Client:
Volkswagen
Title:
vw.com
Category:
User Experience Design - Web / Interface Design Craft
Award:
2015 UX / UI Merit Award
Points:
5.0
Client:
IPÊ (Instituto de Pesquisas Ecológicas)
Title:
The Feeling Tree
Category:
Data & Human Experience / Online Data Visualization & Infographics
Award:
2015 UX / UI Merit Award
Points:
5.0
Client:
BIC
Title:
The Universal Typeface
Category:
User Experience Design - Web / User Experience
Award:
2015 UX / UI Merit Award
Points:
5.0
Client:
GUY COTTEN
Title:
TRIP OUT TO SEA
Category:
User Experience Design - Mobile / User Experience
Award:
2015 UX / UI Merit Award
Points:
5.0
Client:
BABOLAT
Title:
BABOLAT PLAY
Category:
User Experience Design - Mobile / User Experience
Award:
2015 UX / UI Merit Award
Points:
5.0
Client:
Nike / Google
Title:
Nike Phenomenal Shot: A Google Art, Copy & Code Project
Category:
User Experience Design - Mobile / User Experience
Award:
2015 UX / UI Merit Award
Points:
5.0
Client:
Google
Title:
Google World Cup
Category:
Data & Human Experience / Data-Focused Design
Award:
2015 UX / UI Merit Award
Points:
5.0
Client:
NIVEA
Title:
PROTECTION AD
Category:
User Experience Design - Mobile / User Experience
Award:
2015 UX / UI Merit Award
Points:
5.0
