The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Unskippable
Agency: The Martin Agency / Richmond
Client: GEICO
Category: Online Films & Video / Short Form - Series / Episodes
Points: 25.0
Fuck the Poor
Agency: Publicis London / London
Client: The Pilion Trust
Category: Public Service - Video / Non-Broadcast
Points: 25.0
Make Every Yard Count
Agency: J. Walter Thompson India / Bangalore
Client: Nike India
Category: Innovation in Video / Single
Points: 25.0
Awkward Family Viewing - Faithful
Agency: SS+K / New York
Client: HBO Go
Category: Video Craft / Scriptwriting
Points: 25.0
Awkward Family Viewing - Unconditional Love
Agency: SS+K / New York
Client: HBO Go
Category: Video Craft / Scriptwriting
Points: 25.0
Made in NY
Agency: TBWA Chiat Day, Los Angeles / Los Angeles
Client: Gatorade
Category: Video Craft / Direction
Points: 25.0
Make Every Yard Count
Agency: J. Walter Thompson India / Bangalore
Client: Nike India
Category: Online Films & Video / User Generated Content
Points: 25.0
Made in NY
Agency: TBWA Chiat Day, Los Angeles / Los Angeles
Client: Gatorade
Category: Consumer Television / Over 60 Second - Single
Points: 25.0
Enhance Your Lighting
Agency: BBDO / New York
Client: GE
Category: Consumer Television / Over 60 Second - Single
Points: 25.0
Fuck the Poor
Agency: Publicis London / London
Client: The Pilion Trust
Category: Online Films & Video / Public Service / Non-Profit
Points: 25.0
Dadsong
Agency: Wieden+Kennedy / Portland
Client: Old Spice
Category: Consumer Television / 60 Second - Single
Points: 25.0
Awkward Family Viewing - Your Choice
Agency: SS+K / New York
Client: HBO Go
Category: Online Films & Video / Short Form - Single
Points: 25.0
Awkward Family Viewing - Unconditional Love
Agency: SS+K / New York
Client: HBO Go
Category: Online Films & Video / Short Form - Single
Points: 25.0
Awkward Family Viewing - Happily Married
Agency: SS+K / New York
Client: HBO Go
Category: Online Films & Video / Short Form - Single
Points: 25.0
100
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Leica Gallery São Paulo
Category: Cinema Advertising / Long Form - Over :90 - Single
Points: 25.0
Make Every Yard Count
Agency: JWT India / Bangalore
Client: Nike India
Category: Consumer Television / Under $80K Budget - Single
Points: 25.0
#TBT TV Campaign
Agency: BBDO / New York
Client: Mars Chocolate North America/Twix Bites
Category: Consumer Television / :20 & Under - Campaign
Points: 25.0
Robot Campaign
Agency: MJZ / Los Angeles + Wieden+Kennedy / Portland
Client: Old Spice
Category: Consumer Television / :30 / :25 - Campaign
Points: 25.0
Old Table
Agency: dummy. / Venice + Translation / New York
Client: Value City Furniture
Category: Consumer Television / :30 / :25 - Single
Points: 25.0
Brady Bunch
Agency: BBDO / New York
Client: Mars Chocolate North America/Snickers
Category: Consumer Television / :30 / :25 - Single
Points: 25.0
Awkward Family Viewing
Agency: SS+K / New York
Client: HBO Go
Category: Online Films & Video / Short Form - Series / Episodes
Points: 25.0
Client:
GEICO
Title:
Unskippable
Category:
Online Films & Video / Short Form - Series / Episodes
Award:
2015 Film Gold Pencil
Points:
25.0
Client:
The Pilion Trust
Title:
Fuck the Poor
Category:
Public Service - Video / Non-Broadcast
Award:
2015 Film Gold Pencil
Points:
25.0
Client:
Nike India
Title:
Make Every Yard Count
Category:
Innovation in Video / Single
Award:
2015 Film Gold Pencil
Points:
25.0
Client:
HBO Go
Title:
Awkward Family Viewing - Faithful
Category:
Video Craft / Scriptwriting
Award:
2015 Film Gold Pencil
Points:
25.0
Client:
HBO Go
Title:
Awkward Family Viewing - Unconditional Love
Category:
Video Craft / Scriptwriting
Award:
2015 Film Gold Pencil
Points:
25.0
Client:
Gatorade
Title:
Made in NY
Category:
Video Craft / Direction
Award:
2015 Film Gold Pencil
Points:
25.0
Client:
Nike India
Title:
Make Every Yard Count
Category:
Online Films & Video / User Generated Content
Award:
2015 Film Gold Pencil
Points:
25.0
Client:
Gatorade
Title:
Made in NY
Category:
Consumer Television / Over 60 Second - Single
Award:
2015 Film Gold Pencil
Points:
25.0
Client:
GE
Title:
Enhance Your Lighting
Category:
Consumer Television / Over 60 Second - Single
Award:
2015 Film Gold Pencil
Points:
25.0
Client:
The Pilion Trust
Title:
Fuck the Poor
Category:
Online Films & Video / Public Service / Non-Profit
Award:
2015 Film Gold Pencil
Points:
25.0
Client:
Old Spice
Title:
Dadsong
Category:
Consumer Television / 60 Second - Single
Award:
2015 Film Gold Pencil
Points:
25.0
Client:
HBO Go
Title:
Awkward Family Viewing - Your Choice
Category:
Online Films & Video / Short Form - Single
Award:
2015 Film Gold Pencil
Points:
25.0
Client:
HBO Go
Title:
Awkward Family Viewing - Unconditional Love
Category:
Online Films & Video / Short Form - Single
Award:
2015 Film Gold Pencil
Points:
25.0
Client:
HBO Go
Title:
Awkward Family Viewing - Happily Married
Category:
Online Films & Video / Short Form - Single
Award:
2015 Film Gold Pencil
Points:
25.0
Client:
Leica Gallery São Paulo
Title:
100
Category:
Cinema Advertising / Long Form - Over :90 - Single
Award:
2015 Film Gold Pencil
Points:
25.0
Client:
Nike India
Title:
Make Every Yard Count
Category:
Consumer Television / Under $80K Budget - Single
Award:
2015 Film Gold Pencil
Points:
25.0
Client:
Mars Chocolate North America/Twix Bites
Title:
#TBT TV Campaign
Category:
Consumer Television / :20 & Under - Campaign
Award:
2015 Film Gold Pencil
Points:
25.0
Client:
Old Spice
Title:
Robot Campaign
Category:
Consumer Television / :30 / :25 - Campaign
Award:
2015 Film Gold Pencil
Points:
25.0
Client:
Value City Furniture
Title:
Old Table
Category:
Consumer Television / :30 / :25 - Single
Award:
2015 Film Gold Pencil
Points:
25.0
Client:
Mars Chocolate North America/Snickers
Title:
Brady Bunch
Category:
Consumer Television / :30 / :25 - Single
Award:
2015 Film Gold Pencil
Points:
25.0