The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Super normal tofu
Agency: Junya Kamada / Sapporo-shi, Hokkaido
Client: Imoo tofu store
Category: Brand Identity / Series
Points: 25.0
Turning Packaging into Education
Agency: Red Fuse Communications Hong Kong [Y&R] / Hong Kong + Young & Rubicam Malaysia / Kuala Lumpur + Young & Rubicam Myanmar / Yangon
Client: Colgate-Palmolive
Category: Package Design / Single or Series
Points: 25.0
Imagination changes the world
Agency: DENTSU INC. / Nagoya
Client: SHACHIHATA
Category: Package Design / Single or Series
Points: 25.0
JAPANESE PRINT QUALITY
Agency: village(R) / Tokyo
Client: TOPPAN PRINTING CO., LTD.
Category: Collateral Design / Posters - Series
Points: 25.0
LIGHT is TIME
Agency: ADK / Japan
Client: CITIZEN WATCH CO., LTD.
Category: Experiences / Indoor Spaces
Points: 25.0
HIBIKI GLASS
Agency: Hakuhodo Inc. / Tokyo + Hakuhodo Kettle / Tokyo
Client: SUNTORY HOLDINGS LIMITED
Category: Experiences / Indoor Spaces
Points: 25.0
Blowing in The Wind
Agency: Akestam Holst / Stockholm + STOPP / Stockholm
Client: Apotek Hjartat
Category: Experiences / Outdoor Spaces
Points: 25.0
Paper Prison
Agency: Interbrand / New York
Client: Mandela Poster Project
Category: Public Service - Design / Collateral Design - Single or Series
Points: 25.0
Pay Per Laugh
Agency: The Cyranos//McCann / Barcelona
Client: Teatreneu
Category: Experiences / Brand Installations
Points: 25.0
TAMABI
Agency: MR_DESIGN inc. / Tokyo + MR_DESIGN_NEW YORK / New York
Client: Tama Art University
Category: Design Craft / Typography - Single or Series
Points: 25.0
Rubbish Famzine. Till Death Do Us Part
Agency: Kinetic Singapore / Singapore
Client: HOLYCRAP.SG
Category: Publication Design / Magazine Layout Design
Points: 25.0
100
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Leica Gallery São Paulo
Category: Broadcast & Moving Image / Short Films & Videos
Points: 25.0
Get Back, Tohoku.
Agency: Dentsu Inc. / Tokyo
Client: EAST JAPAN RAILWAY COMPANY
Category: Design Craft / Photography - Single or Series
Points: 25.0
EFFECTIVE MICROORGANISMS CALENDAR
Agency: Creative Juice\Bangkok / Bangkok
Client: EMRO ASIA CO.,LTD
Category: Design Craft / Printing & Paper Craft - Single or Series
Points: 25.0
Visa Saree
Agency: BBDO India / Mumbai
Client: Visa India
Category: Design for the Greater Good / For-Profit Initiated
Points: 25.0
Get Back, Tohoku.
Agency: Dentsu Inc. / Tokyo
Client: EAST JAPAN RAILWAY COMPANY
Category: Collateral Design / Posters - Series
Points: 25.0
Client:
Imoo tofu store
Title:
Super normal tofu
Category:
Brand Identity / Series
Award:
2015 Design Gold Pencil
Points:
25.0
Client:
Colgate-Palmolive
Title:
Turning Packaging into Education
Category:
Package Design / Single or Series
Award:
2015 Design Gold Pencil
Points:
25.0
Client:
SHACHIHATA
Title:
Imagination changes the world
Category:
Package Design / Single or Series
Award:
2015 Design Gold Pencil
Points:
25.0
Client:
TOPPAN PRINTING CO., LTD.
Title:
JAPANESE PRINT QUALITY
Category:
Collateral Design / Posters - Series
Award:
2015 Design Gold Pencil
Points:
25.0
Client:
CITIZEN WATCH CO., LTD.
Title:
LIGHT is TIME
Category:
Experiences / Indoor Spaces
Award:
2015 Design Gold Pencil
Points:
25.0
Client:
SUNTORY HOLDINGS LIMITED
Title:
HIBIKI GLASS
Category:
Experiences / Indoor Spaces
Award:
2015 Design Gold Pencil
Points:
25.0
Client:
Apotek Hjartat
Title:
Blowing in The Wind
Category:
Experiences / Outdoor Spaces
Award:
2015 Design Gold Pencil
Points:
25.0
Client:
Mandela Poster Project
Title:
Paper Prison
Category:
Public Service - Design / Collateral Design - Single or Series
Award:
2015 Design Gold Pencil
Points:
25.0
Client:
Teatreneu
Title:
Pay Per Laugh
Category:
Experiences / Brand Installations
Award:
2015 Design Gold Pencil
Points:
25.0
Client:
Tama Art University
Title:
TAMABI
Category:
Design Craft / Typography - Single or Series
Award:
2015 Design Gold Pencil
Points:
25.0
Client:
HOLYCRAP.SG
Title:
Rubbish Famzine. Till Death Do Us Part
Category:
Publication Design / Magazine Layout Design
Award:
2015 Design Gold Pencil
Points:
25.0
Client:
Leica Gallery São Paulo
Title:
100
Category:
Broadcast & Moving Image / Short Films & Videos
Award:
2015 Design Gold Pencil
Points:
25.0
Client:
EAST JAPAN RAILWAY COMPANY
Title:
Get Back, Tohoku.
Category:
Design Craft / Photography - Single or Series
Award:
2015 Design Gold Pencil
Points:
25.0
Client:
EMRO ASIA CO.,LTD
Title:
EFFECTIVE MICROORGANISMS CALENDAR
Category:
Design Craft / Printing & Paper Craft - Single or Series
Award:
2015 Design Gold Pencil
Points:
25.0
Client:
Visa India
Title:
Visa Saree
Category:
Design for the Greater Good / For-Profit Initiated
Award:
2015 Design Gold Pencil
Points:
25.0