The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Super normal tofu
Agency: Junya Kamada / Sapporo-shi, Hokkaido
Client: Imoo tofu store
Category: Brand Identity / Series
Points: 25.0
Turning Packaging into Education
Agency: Red Fuse Communications Hong Kong [Y&R] / Hong Kong + Young & Rubicam Malaysia / Kuala Lumpur + Young & Rubicam Myanmar / Yangon
Client: Colgate-Palmolive
Category: Package Design / Single or Series
Points: 25.0
Imagination changes the world
Agency: DENTSU INC. / Nagoya
Client: SHACHIHATA
Category: Package Design / Single or Series
Points: 25.0
JAPANESE PRINT QUALITY
Agency: village(R) / Tokyo
Client: TOPPAN PRINTING CO., LTD.
Category: Collateral Design / Posters - Series
Points: 25.0
LIGHT is TIME
Agency: ADK / Japan
Client: CITIZEN WATCH CO., LTD.
Category: Experiences / Indoor Spaces
Points: 25.0
HIBIKI GLASS
Agency: Hakuhodo Inc. / Tokyo + Hakuhodo Kettle / Tokyo
Client: SUNTORY HOLDINGS LIMITED
Category: Experiences / Indoor Spaces
Points: 25.0
Blowing in The Wind
Agency: Akestam Holst / Stockholm + STOPP / Stockholm
Client: Apotek Hjartat
Category: Experiences / Outdoor Spaces
Points: 25.0
Paper Prison
Agency: Interbrand / New York
Client: Mandela Poster Project
Category: Public Service - Design / Collateral Design - Single or Series
Points: 25.0
Pay Per Laugh
Agency: The Cyranos//McCann / Barcelona
Client: Teatreneu
Category: Experiences / Brand Installations
Points: 25.0
TAMABI
Agency: MR_DESIGN inc. / Tokyo + MR_DESIGN_NEW YORK / New York
Client: Tama Art University
Category: Design Craft / Typography - Single or Series
Points: 25.0
Rubbish Famzine. Till Death Do Us Part
Agency: Kinetic Singapore / Singapore
Client: HOLYCRAP.SG
Category: Publication Design / Magazine Layout Design
Points: 25.0
100
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Leica Gallery São Paulo
Category: Broadcast & Moving Image / Short Films & Videos
Points: 25.0
Get Back, Tohoku.
Agency: Dentsu Inc. / Tokyo
Client: EAST JAPAN RAILWAY COMPANY
Category: Design Craft / Photography - Single or Series
Points: 25.0
EFFECTIVE MICROORGANISMS CALENDAR
Agency: Creative Juice\Bangkok / Bangkok
Client: EMRO ASIA CO.,LTD
Category: Design Craft / Printing & Paper Craft - Single or Series
Points: 25.0
Visa Saree
Agency: BBDO India / Mumbai
Client: Visa India
Category: Design for the Greater Good / For-Profit Initiated
Points: 25.0
Nazis against Nazis – Germany's most involuntary charity walk
Agency: GGH LOWE GmbH / Hamburg + Grabarz & Partner Werbeagentur GmbH / Hamburg
Client: ZDK Gesellschaft Demokratische Kultur GmbH
Category: Websites / Public Service / Non-Profit
Points: 25.0
Unskippable: Cleaning
Agency: The Martin Agency / Richmond
Client: GEICO
Category: Interactive Advertising / Other Interactive Media - Single
Points: 25.0
Unskippable: Family
Agency: The Martin Agency / Richmond
Client: GEICO
Category: Interactive Advertising / Other Interactive Media - Single
Points: 25.0
Unskippable: High Five
Agency: The Martin Agency / Richmond
Client: GEICO
Category: Interactive Advertising / Other Interactive Media - Single
Points: 25.0
The Other Side
Agency: Factory / London
Client: Honda
Category: Interactive Craft / Sound Design
Points: 25.0
The Other Side
Agency: Wieden+Kennedy / London
Client: Honda
Category: Websites / Automotive Products & Services
Points: 25.0
Gisele Bündchen- Will Beats Noise
Agency: Droga5 / New York
Client: Under Armour
Category: Websites / Footwear, Clothing & Accessories
Points: 25.0
iwontletyoudown.com (OK Go)
Agency: Mori / Tokyo + Kaibutsu / Tokyo + Birdman / Tokyo + kirifuda / Tokyo
Client: OK Go + Honda
Category: Websites / Travel, Entertainment & Leisure
Points: 25.0
The Other Side
Agency: Wieden+Kennedy / London
Client: Honda
Category: Interactive Advertising / Interactive Video
Points: 25.0
The Other Side
Agency: Wieden+Kennedy / London
Client: Honda
Category: Broadcast & Film / Branded Film
Points: 25.0
TRIP OUT TO SEA
Agency: CLM BBDO / Boulogne-Billancourt
Client: GUY COTTEN
Category: Gaming, Music & Mobile / Branded Gaming
Points: 25.0
The Lionfish Invasion - Terribly Delicious
Agency: Geometry Global / Bogota + Ogilvy & Mather / Bogota
Client: Colombia's Ministry of Environment
Category: Online / Short Form
Points: 25.0
The World's Toughest Job
Agency: Mullen / Boston
Client: American Greetings
Category: Online / Short Form
Points: 25.0
The Hair Fest
Agency: Ogilvy & Mather / Mexico
Client: Casa de la Amistad
Category: Gaming, Music & Mobile / Creative Use of Music Supporting a Brand
Points: 25.0
Gymkhana Seven: Wild in the Streets
Agency: LOGAN / Los Angeles, CA
Client: Hoonigan
Category: Craft / Editing
Points: 25.0
Cleverbuoy
Agency: M&C Saatchi / Sydney + Google / Sydney + Shark Mitigation Systems / Perth + UVS / Perth
Client: Optus
Category: Intellectual Property & Products / Physical Product
Points: 25.0
The Rag Bag
Agency: DDB Stockholm / Stockholm
Client: Uniforms For The Dedicated
Category: Intellectual Property & Products / Physical Product
Points: 25.0
Baidu Kuaisou
Agency: Baidu Online Network Technology (Beijing) Co., Ltd. / Beijing
Client: Baidu Online Network Technology (Beijing) Co., Ltd.
Category: Intellectual Property & Products / Integrated Digital & Physical Products
Points: 25.0
Eye Play the Piano
Agency: HAKUHODO KETTLE / Tokyo + AID-DCC Inc. / Tokyo + Invisible Designs Lab. / Fukuoka + TOKYO /TAIYOKIKAKU co.,ltg / Tokyo
Client: The University of Tsukuba's Special Needs Schools
Category: Intellectual Property & Products / Software, Services, Programs & Platforms
Points: 25.0
National September 11 Memorial & Museum
Agency: Local Projects / New York + National September 11 Memorial & Museum / New York + Layman Design / New Yok + Thinc Design / New York
Client: National September 11 Memorial & Museum
Category: Interiors / Commercial / Private / Other
Points: 25.0
#LikeAGirl
Agency: Leo Burnett, Toronto / Toronto + Leo Burnett, Chicago / Chicago + Leo Burnett, London/Holler / London
Client: Procter & Gamble/Always
Category: Brand Transformation / Single
Points: 25.0
Soundlab Box
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Leica Gallery São Paulo
Category: Direct Marketing / Dimensional Mailing
Points: 25.0
Nazis against Nazis – Germany's most involuntary charity walk
Agency: GGH LOWE GmbH / Hamburg + Grabarz & Partner Werbeagentur GmbH / Hamburg
Client: ZDK Gesellschaft Demokratische Kultur GmbH
Category: Direct Marketing / Ambient Media
Points: 25.0
The Hair Fest
Agency: Ogilvy & Mather / Mexico
Client: Casa de la Amistad
Category: Direct Marketing / Ambient Media
Points: 25.0
Bald Cartoons
Agency: Ogilvy Brasil / Sao Paulo
Client: GRAACC
Category: Direct Marketing / Ambient Media
Points: 25.0
ALLIANZ REAL LIFE
Agency: Ogilvy / Paris
Client: ALLIANZ
Category: Digital Direct Marketing / Websites, Microsites & Banners
Points: 25.0
Gisele Bündchen- Will Beats Noise
Agency: Droga5 / New York
Client: Under Armour
Category: Digital Direct Marketing / Websites, Microsites & Banners
Points: 25.0
#EsuranceSave30
Agency: Leo Burnett Chicago / Chicago
Client: Esurance
Category: Digital Direct Marketing / Social Media & Viral Marketing
Points: 25.0
Dadsong
Agency: Wieden+Kennedy / Portland
Client: Old Spice
Category: Consumer Television / 60 Second - Single
Points: 25.0
Brady Bunch
Agency: BBDO / New York
Client: Mars Chocolate North America/Snickers
Category: Consumer Television / :30 / :25 - Single
Points: 25.0
Old Table
Agency: dummy. / Venice + Translation / New York
Client: Value City Furniture
Category: Consumer Television / :30 / :25 - Single
Points: 25.0
Robot Campaign
Agency: MJZ / Los Angeles + Wieden+Kennedy / Portland
Client: Old Spice
Category: Consumer Television / :30 / :25 - Campaign
Points: 25.0
#TBT TV Campaign
Agency: BBDO / New York
Client: Mars Chocolate North America/Twix Bites
Category: Consumer Television / :20 & Under - Campaign
Points: 25.0
Make Every Yard Count
Agency: JWT India / Bangalore
Client: Nike India
Category: Consumer Television / Under $80K Budget - Single
Points: 25.0
100
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Leica Gallery São Paulo
Category: Cinema Advertising / Long Form - Over :90 - Single
Points: 25.0
Client:
Imoo tofu store
Title:
Super normal tofu
Category:
Brand Identity / Series
Award:
2015 Design Gold Pencil
Points:
25.0
Client:
Colgate-Palmolive
Title:
Turning Packaging into Education
Category:
Package Design / Single or Series
Award:
2015 Design Gold Pencil
Points:
25.0
Client:
SHACHIHATA
Title:
Imagination changes the world
Category:
Package Design / Single or Series
Award:
2015 Design Gold Pencil
Points:
25.0
Client:
TOPPAN PRINTING CO., LTD.
Title:
JAPANESE PRINT QUALITY
Category:
Collateral Design / Posters - Series
Award:
2015 Design Gold Pencil
Points:
25.0
Client:
CITIZEN WATCH CO., LTD.
Title:
LIGHT is TIME
Category:
Experiences / Indoor Spaces
Award:
2015 Design Gold Pencil
Points:
25.0
Client:
SUNTORY HOLDINGS LIMITED
Title:
HIBIKI GLASS
Category:
Experiences / Indoor Spaces
Award:
2015 Design Gold Pencil
Points:
25.0
Client:
Apotek Hjartat
Title:
Blowing in The Wind
Category:
Experiences / Outdoor Spaces
Award:
2015 Design Gold Pencil
Points:
25.0
Client:
Mandela Poster Project
Title:
Paper Prison
Category:
Public Service - Design / Collateral Design - Single or Series
Award:
2015 Design Gold Pencil
Points:
25.0
Client:
Teatreneu
Title:
Pay Per Laugh
Category:
Experiences / Brand Installations
Award:
2015 Design Gold Pencil
Points:
25.0
Client:
Tama Art University
Title:
TAMABI
Category:
Design Craft / Typography - Single or Series
Award:
2015 Design Gold Pencil
Points:
25.0
Client:
HOLYCRAP.SG
Title:
Rubbish Famzine. Till Death Do Us Part
Category:
Publication Design / Magazine Layout Design
Award:
2015 Design Gold Pencil
Points:
25.0
Client:
Leica Gallery São Paulo
Title:
100
Category:
Broadcast & Moving Image / Short Films & Videos
Award:
2015 Design Gold Pencil
Points:
25.0
Client:
EAST JAPAN RAILWAY COMPANY
Title:
Get Back, Tohoku.
Category:
Design Craft / Photography - Single or Series
Award:
2015 Design Gold Pencil
Points:
25.0
Client:
EMRO ASIA CO.,LTD
Title:
EFFECTIVE MICROORGANISMS CALENDAR
Category:
Design Craft / Printing & Paper Craft - Single or Series
Award:
2015 Design Gold Pencil
Points:
25.0
Client:
Visa India
Title:
Visa Saree
Category:
Design for the Greater Good / For-Profit Initiated
Award:
2015 Design Gold Pencil
Points:
25.0
Client:
ZDK Gesellschaft Demokratische Kultur GmbH
Title:
Nazis against Nazis – Germany's most involuntary charity walk
Category:
Websites / Public Service / Non-Profit
Award:
2015 Interactive Gold Pencil
Points:
25.0
Client:
GEICO
Title:
Unskippable: Cleaning
Category:
Interactive Advertising / Other Interactive Media - Single
Award:
2015 Interactive Gold Pencil
Points:
25.0
Client:
GEICO
Title:
Unskippable: Family
Category:
Interactive Advertising / Other Interactive Media - Single
Award:
2015 Interactive Gold Pencil
Points:
25.0
Client:
GEICO
Title:
Unskippable: High Five
Category:
Interactive Advertising / Other Interactive Media - Single
Award:
2015 Interactive Gold Pencil
Points:
25.0
Client:
Honda
Title:
The Other Side
Category:
Interactive Craft / Sound Design
Award:
2015 Interactive Gold Pencil
Points:
25.0
Client:
Honda
Title:
The Other Side
Category:
Websites / Automotive Products & Services
Award:
2015 Interactive Gold Pencil
Points:
25.0
Client:
Under Armour
Title:
Gisele Bündchen- Will Beats Noise
Category:
Websites / Footwear, Clothing & Accessories
Award:
2015 Interactive Gold Pencil
Points:
25.0
Client:
OK Go + Honda
Title:
iwontletyoudown.com (OK Go)
Category:
Websites / Travel, Entertainment & Leisure
Award:
2015 Interactive Gold Pencil
Points:
25.0
Client:
Honda
Title:
The Other Side
Category:
Interactive Advertising / Interactive Video
Award:
2015 Interactive Gold Pencil
Points:
25.0
Client:
Honda
Title:
The Other Side
Category:
Broadcast & Film / Branded Film
Award:
2015 Branded Entertainment Gold Pencil
Points:
25.0
Client:
GUY COTTEN
Title:
TRIP OUT TO SEA
Category:
Gaming, Music & Mobile / Branded Gaming
Award:
2015 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Colombia's Ministry of Environment
Title:
The Lionfish Invasion - Terribly Delicious
Category:
Online / Short Form
Award:
2015 Branded Entertainment Gold Pencil
Points:
25.0
Client:
American Greetings
Title:
The World's Toughest Job
Category:
Online / Short Form
Award:
2015 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Casa de la Amistad
Title:
The Hair Fest
Category:
Gaming, Music & Mobile / Creative Use of Music Supporting a Brand
Award:
2015 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Hoonigan
Title:
Gymkhana Seven: Wild in the Streets
Category:
Craft / Editing
Award:
2015 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Optus
Title:
Cleverbuoy
Category:
Intellectual Property & Products / Physical Product
Award:
2015 Intellectual Property Gold Pencil
Points:
25.0
Client:
Uniforms For The Dedicated
Title:
The Rag Bag
Category:
Intellectual Property & Products / Physical Product
Award:
2015 Intellectual Property Gold Pencil
Points:
25.0
Client:
Baidu Online Network Technology (Beijing) Co., Ltd.
Title:
Baidu Kuaisou
Category:
Intellectual Property & Products / Integrated Digital & Physical Products
Award:
2015 Intellectual Property Gold Pencil
Points:
25.0
Client:
The University of Tsukuba's Special Needs Schools
Title:
Eye Play the Piano
Category:
Intellectual Property & Products / Software, Services, Programs & Platforms
Award:
2015 Intellectual Property Gold Pencil
Points:
25.0
Client:
National September 11 Memorial & Museum
Title:
National September 11 Memorial & Museum
Category:
Interiors / Commercial / Private / Other
Award:
2015 Responsive Environments Gold Pencil
Points:
25.0
Client:
Procter & Gamble/Always
Title:
#LikeAGirl
Category:
Brand Transformation / Single
Award:
2015 Cross-Platform Gold Pencil
Points:
25.0
Client:
Leica Gallery São Paulo
Title:
Soundlab Box
Category:
Direct Marketing / Dimensional Mailing
Award:
2015 Direct Gold Pencil
Points:
25.0
Client:
ZDK Gesellschaft Demokratische Kultur GmbH
Title:
Nazis against Nazis – Germany's most involuntary charity walk
Category:
Direct Marketing / Ambient Media
Award:
2015 Direct Gold Pencil
Points:
25.0
Client:
Casa de la Amistad
Title:
The Hair Fest
Category:
Direct Marketing / Ambient Media
Award:
2015 Direct Gold Pencil
Points:
25.0
Client:
GRAACC
Title:
Bald Cartoons
Category:
Direct Marketing / Ambient Media
Award:
2015 Direct Gold Pencil
Points:
25.0
Client:
ALLIANZ
Title:
ALLIANZ REAL LIFE
Category:
Digital Direct Marketing / Websites, Microsites & Banners
Award:
2015 Direct Gold Pencil
Points:
25.0
Client:
Under Armour
Title:
Gisele Bündchen- Will Beats Noise
Category:
Digital Direct Marketing / Websites, Microsites & Banners
Award:
2015 Direct Gold Pencil
Points:
25.0
Client:
Esurance
Title:
#EsuranceSave30
Category:
Digital Direct Marketing / Social Media & Viral Marketing
Award:
2015 Direct Gold Pencil
Points:
25.0
Client:
Old Spice
Title:
Dadsong
Category:
Consumer Television / 60 Second - Single
Award:
2015 Film Gold Pencil
Points:
25.0
Client:
Mars Chocolate North America/Snickers
Title:
Brady Bunch
Category:
Consumer Television / :30 / :25 - Single
Award:
2015 Film Gold Pencil
Points:
25.0
Client:
Value City Furniture
Title:
Old Table
Category:
Consumer Television / :30 / :25 - Single
Award:
2015 Film Gold Pencil
Points:
25.0
Client:
Old Spice
Title:
Robot Campaign
Category:
Consumer Television / :30 / :25 - Campaign
Award:
2015 Film Gold Pencil
Points:
25.0
Client:
Mars Chocolate North America/Twix Bites
Title:
#TBT TV Campaign
Category:
Consumer Television / :20 & Under - Campaign
Award:
2015 Film Gold Pencil
Points:
25.0
Client:
Nike India
Title:
Make Every Yard Count
Category:
Consumer Television / Under $80K Budget - Single
Award:
2015 Film Gold Pencil
Points:
25.0
Client:
Leica Gallery São Paulo
Title:
100
Category:
Cinema Advertising / Long Form - Over :90 - Single
Award:
2015 Film Gold Pencil
Points:
25.0
