The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
#LIBERTYEQUALITYPATERNITY
Agency: DDB, / Paris + Marie Claire / Paris
Client: Marie Claire
Category: Craft / Writing
Points: 15.0
#PauseToRemember
Agency: Zulu Alpha Kilo / Toronto + HomeEquity Bank / Toronto
Client: HomeEquity Bank
Category: Livestream
Points: 15.0
#SayYesToEurope
Agency: Kolle Rebbe GmbH / Hamburg
Client: Deutsche Lufthansa AG
Category: Experiential / Brand Installations
Points: 15.0
-60% culture
Agency: BBDO Belgium / Brussels
Client: State of the Arts
Category: Data Visualization / Static or Dynamic
Points: 15.0
40,000 Strong
Agency: McCann / London + McCann Enterprise / London + Eight Engines / Manchester + Facebook / London
Client: Help for Heroes
Category: Experiential & Installations / Brand Installations
Points: 15.0
50th Anniversary, Craft Campaign
Agency: Ogilvy / Chicago
Client: Jimmy Dean
Category: Craft / Photography
Points: 15.0
5G Kung Fu Showdown
Agency: Ogilvy / Beijing + Ogilvy / Shanghai
Client: Huawei Device Co., Ltd.
Category: Innovation in Experiential
Points: 15.0
7:1 Furniture Collection
Agency: BBDO / Bangkok
Client: Homepro
Category: Innovation in Design
Points: 15.0
A Sweet Escape
Agency: Cheil / Hong Kong
Client: Chupa Chups (Snack To Home Limited)
Category: P.O.P. & In-Store / Campaign
Points: 15.0
A Sweet Escape
Agency: Cheil / Hong Kong
Client: Chupa Chups (Snack To Home Limited)
Category: Craft / Art Direction
Points: 15.0
Ad-within-an-ad-within-an-ad
Agency: adam&eveNYC / New York + Escape Velocity / New York + Maximum Effort / New York
Client: Samsung
Category: Online Films & Video / Short Form - Single
Points: 15.0
AI VERSUS
Agency: KA.KA.HA / London + Voskhod / Ekaterinburg + ISD Group / Kyiv + TV Rain / Moscow
Client: TV Rain
Category: Creative Use of Data
Points: 15.0
AI Versus
Agency: Voskhod Creative Agency / Ekaterinburg, Russia + ISD Group / Kyiv, Ukraine
Client: TV Rain
Category: Creative Use of Data / Storytelling
Points: 15.0
Algorithm of Life
Agency: Africa / Sao Paulo
Client: SAP Brazil / Amazon Web Services (AWS)
Category: Creative Use of Data / Targeting
Points: 15.0
AMAZON BINGE SHOPPING
Agency: Herezie Group / Paris
Client: AMAZON PRIME VIDEO
Category: Social Channel / Single Platform
Points: 15.0
Andressa Alves' Doll
Agency: Wieden+Kennedy / São Paulo
Client: Nike
Category: Physical Items
Points: 15.0
Back to School Essentials
Agency: BBDO / New York + Smuggler / New York
Client: Sandy Hook Promise
Category: Television & VOD / Long Form - Single
Points: 15.0
Back to School Essentials
Agency: BBDO / New York + Smuggler / New York
Client: Sandy Hook Promise
Category: Craft / Use of Visuals
Points: 15.0
Back to School Essentials
Agency: BBDO / New York + Smuggler / New York
Client: Sandy Hook Promise
Category: Craft - Direction / Single
Points: 15.0
BBC 2 iDents
Agency: BBC Creative / London + Superunion / London
Client: BBC Creative
Category: Moving Image / Series
Points: 15.0
Before Alexa
Agency: Droga5 / London + Somesuch x Revolver/Will O'Rourke / London
Client: Amazon
Category: Television & VOD / Long Form - Single
Points: 15.0
Behind the Music. Behind the Mac
Agency: TBWA\Media Arts Lab / London
Client: Apple
Category: Cinema Advertising
Points: 15.0
Bertha Benz: The Journey That Changed Everything
Agency: antoni garage / Berlin + Mercedes-Benz / Stuttgart + Anorak / Berlin
Client: Mercedes-Benz AG
Category: Online Films & Video / Long Form - Single
Points: 15.0
GiveHerABreak - Break The Oscars
Agency: Mojo Supermarket / New York
Client: GiveHerABreak
Category: Craft / Use of Technology
Points: 15.0
Burn That Ad
Agency: David / São Paulo + Burger King / São Paulo
Client: Burger King Brasil
Category: Non-traditional & Guerrilla Marketing
Points: 15.0
Burn That Ad
Agency: David / São Paulo + Burger King / São Paulo
Client: Burger King Brasil
Category: Innovation in Out of Home
Points: 15.0
Cantroller
Agency: DDB / Chicago
Client: Miller Lite
Category: Innovation in Social Media
Points: 15.0
Changing the Game
Agency: McCann / New York + Microsoft / Seattle
Client: Microsoft
Category: Branding / Branded Item
Points: 15.0
Changing the Game
Agency: McCann / New York + Microsoft / Seattle
Client: Microsoft
Category: Reputation Management
Points: 15.0
Chicken Wars
Agency: GSD&M / Austin
Client: Popeyes Louisiana Kitchen
Category: Social Post / Single
Points: 15.0
Clearing the Air
Agency: BBC Creative / London
Client: BBC
Category: Digital & Online / Email & Newsletters
Points: 15.0
Cool Ranch
Agency: Goodby Silverstein & Partners / San Francisco + Park Pictures / Los Angeles + Work Editorial / Culver City + A52 / Santa Monica
Client: Doritos
Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Points: 15.0
Crocodile Inside
Agency: BETC / Paris
Client: Lacoste
Category: Craft - Direction / Single
Points: 15.0
Cultural Heirs "Voice of the Wall"
Agency: HEIMAT / Berlin + achtung! / Hamburg + Mokoh Music GmbH / Berlin + Visualtech GmbH / Berlin
Client: Die Kulturellen Erben e.V. Berlin
Category: Craft / Art Direction
Points: 15.0
Deaf 911
Agency: Saatchi & Saatchi Wellness / New York
Client: St. Ann's for the Deaf
Category: Applications
Points: 15.0
Dot Translate.
Agency: SERVICEPLAN GERMANY / Munich
Client: Dot Incorporation
Category: Digital Product
Points: 15.0
Eat Your Tweet
Agency: CLM BBDO / Boulogne Billancourt
Client: CONTINENTAL FOODS FRANCE
Category: Social Channel / Single Platform
Points: 15.0
Eat Your Tweet
Agency: CLM BBDO / Boulogne Billancourt
Client: CONTINENTAL FOODS FRANCE
Category: Social Post / Real-time Response
Points: 15.0
Embarrassing Plastic Bags
Agency: Rethink / Toronto
Client: East West Market
Category: Promotional / Collateral Items
Points: 15.0
Eva Stories
Agency: K's Galleries / Tel Aviv + Leo Burnett Israel / Tel Aviv
Client: K's Galleries
Category: Events & Experiential
Points: 15.0
For Seasons - composed by climate data
Agency: Jung von Matt AG / Hamburg + NDR Elbphilharmonie Orchester / Hamburg + Markenfilm CROSSING / Hamburg + Markenfilm SPACE / Hamburg
Client: NDR Elbphilharmonie Orchester
Category: Craft / Use of Sound
Points: 15.0
For The Throne: Bleed
Agency: Droga5 / New York + Giant Spoon / New York
Client: HBO
Category: Experiential / Brand Installations
Points: 15.0
For The Throne: Bleed
Agency: Droga5 / New York + Giant Spoon / New York
Client: HBO
Category: Experiential / Live Events
Points: 15.0
For The Throne: Bleed
Agency: Droga5 / New York + Giant Spoon / New York
Client: HBO
Category: Creative Effectiveness / Non-Profit / Charity
Points: 15.0
For The Throne
Agency: Droga5 / New York
Client: HBO
Category: Integrated Branding Campaign
Points: 15.0
Generation Lockdown
Agency: McCann / New York + March For Our Lives / Parkland
Client: March For Our Lives
Category: Digital & Online / Social Media Post - Single
Points: 15.0
Get an Original Track
Agency: Sid Lee / Toronto + TA2 Sound + Music / Toronto
Client: TA2 Sound + Music
Category: Broadcast / Campaign
Points: 15.0
Client:
Marie Claire
Title:
#LIBERTYEQUALITYPATERNITY
Category:
Craft / Writing
Award:
2020 Print Silver Pencil
Points:
15.0
Client:
HomeEquity Bank
Title:
#PauseToRemember
Category:
Livestream
Award:
2020 Social Media Silver Pencil
Points:
15.0
Client:
Deutsche Lufthansa AG
Title:
#SayYesToEurope
Category:
Experiential / Brand Installations
Award:
2020 Direct Marketing Silver Pencil
Points:
15.0
Client:
State of the Arts
Title:
-60% culture
Category:
Data Visualization / Static or Dynamic
Award:
2020 Design Silver Pencil
Points:
15.0
Client:
Help for Heroes
Title:
40,000 Strong
Category:
Experiential & Installations / Brand Installations
Award:
2020 Out of Home Silver Pencil
Points:
15.0
Client:
Jimmy Dean
Title:
50th Anniversary, Craft Campaign
Category:
Craft / Photography
Award:
2020 Print Silver Pencil
Points:
15.0
Client:
Huawei Device Co., Ltd.
Title:
5G Kung Fu Showdown
Category:
Innovation in Experiential
Award:
2020 Experiential & Immersive Silver Pencil
Points:
15.0
Client:
Homepro
Title:
7:1 Furniture Collection
Category:
Innovation in Design
Award:
2020 Design Silver Pencil
Points:
15.0
Client:
Chupa Chups (Snack To Home Limited)
Title:
A Sweet Escape
Category:
P.O.P. & In-Store / Campaign
Award:
2020 Out of Home Silver Pencil
Points:
15.0
Client:
Chupa Chups (Snack To Home Limited)
Title:
A Sweet Escape
Category:
Craft / Art Direction
Award:
2020 Print Silver Pencil
Points:
15.0
Client:
Samsung
Title:
Ad-within-an-ad-within-an-ad
Category:
Online Films & Video / Short Form - Single
Award:
2020 Film Silver Pencil
Points:
15.0
Client:
TV Rain
Title:
AI VERSUS
Category:
Creative Use of Data
Award:
2020 Digital Craft Silver Pencil
Points:
15.0
Client:
TV Rain
Title:
AI Versus
Category:
Creative Use of Data / Storytelling
Award:
2020 Creative Use of Data Silver Pencil
Points:
15.0
Client:
SAP Brazil / Amazon Web Services (AWS)
Title:
Algorithm of Life
Category:
Creative Use of Data / Targeting
Award:
2020 Creative Use of Data Silver Pencil
Points:
15.0
Client:
AMAZON PRIME VIDEO
Title:
AMAZON BINGE SHOPPING
Category:
Social Channel / Single Platform
Award:
2020 Social Media Silver Pencil
Points:
15.0
Client:
Nike
Title:
Andressa Alves' Doll
Category:
Physical Items
Award:
2020 Direct Marketing Silver Pencil
Points:
15.0
Client:
IKEA
Title:
APARTMENTEKA
Category:
Websites
Award:
2020 Interactive & Online Silver Pencil
Points:
15.0
Client:
Sandy Hook Promise
Title:
Back to School Essentials
Category:
Television & VOD / Long Form - Single
Award:
2020 Film Silver Pencil
Points:
15.0
Client:
Sandy Hook Promise
Title:
Back to School Essentials
Category:
Craft / Use of Visuals
Award:
2020 Social Media Silver Pencil
Points:
15.0
Client:
Sandy Hook Promise
Title:
Back to School Essentials
Category:
Craft - Direction / Single
Award:
2020 Moving Image Craft Silver Pencil
Points:
15.0
Client:
BBC Creative
Title:
BBC 2 iDents
Category:
Moving Image / Series
Award:
2020 Design Silver Pencil
Points:
15.0
Client:
Amazon
Title:
Before Alexa
Category:
Television & VOD / Long Form - Single
Award:
2020 Film Silver Pencil
Points:
15.0
Client:
Apple
Title:
Behind the Music. Behind the Mac
Category:
Cinema Advertising
Award:
2020 Film Silver Pencil
Points:
15.0
Client:
Mercedes-Benz AG
Title:
Bertha Benz: The Journey That Changed Everything
Category:
Online Films & Video / Long Form - Single
Award:
2020 Film Silver Pencil
Points:
15.0
Client:
GiveHerABreak
Title:
GiveHerABreak - Break The Oscars
Category:
Craft / Use of Technology
Award:
2020 Experiential & Immersive Silver Pencil
Points:
15.0
Client:
Burger King Brasil
Title:
Burn That Ad
Category:
Non-traditional & Guerrilla Marketing
Award:
2020 Direct Marketing Silver Pencil
Points:
15.0
Client:
Burger King Brasil
Title:
Burn That Ad
Category:
Innovation in Out of Home
Award:
2020 Out of Home Silver Pencil
Points:
15.0
Client:
Miller Lite
Title:
Cantroller
Category:
Innovation in Social Media
Award:
2020 Social Media Silver Pencil
Points:
15.0
Client:
Microsoft
Title:
Changing the Game
Category:
Branding / Branded Item
Award:
2020 Design Silver Pencil
Points:
15.0
Client:
Microsoft
Title:
Changing the Game
Category:
Reputation Management
Award:
2020 Public Relations Silver Pencil
Points:
15.0
Client:
Popeyes Louisiana Kitchen
Title:
Chicken Wars
Category:
Social Post / Single
Award:
2020 Social Media Silver Pencil
Points:
15.0
Client:
BBC
Title:
Clearing the Air
Category:
Digital & Online / Email & Newsletters
Award:
2020 Direct Marketing Silver Pencil
Points:
15.0
Client:
Doritos
Title:
Cool Ranch
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Award:
2020 Experiential & Immersive Silver Pencil
Points:
15.0
Client:
Lacoste
Title:
Crocodile Free
Category:
Brand Installations
Award:
2020 Experiential & Immersive Silver Pencil
Points:
15.0
Client:
Lacoste
Title:
Crocodile Inside
Category:
Craft - Direction / Single
Award:
2020 Moving Image Craft Silver Pencil
Points:
15.0
Client:
Die Kulturellen Erben e.V. Berlin
Title:
Cultural Heirs "Voice of the Wall"
Category:
Craft / Art Direction
Award:
2020 Branded Entertainment Silver Pencil
Points:
15.0
Client:
St. Ann's for the Deaf
Title:
Deaf 911
Category:
Applications
Award:
2020 Mobile Silver Pencil
Points:
15.0
Client:
Dot Incorporation
Title:
Dot Translate.
Category:
Digital Product
Award:
2020 IP & Products Silver Pencil
Points:
15.0
Client:
CONTINENTAL FOODS FRANCE
Title:
Eat Your Tweet
Category:
Social Channel / Single Platform
Award:
2020 Social Media Silver Pencil
Points:
15.0
Client:
CONTINENTAL FOODS FRANCE
Title:
Eat Your Tweet
Category:
Social Post / Real-time Response
Award:
2020 Social Media Silver Pencil
Points:
15.0
Client:
East West Market
Title:
Embarrassing Plastic Bags
Category:
Promotional / Collateral Items
Award:
2020 Design Silver Pencil
Points:
15.0
Client:
K's Galleries
Title:
Eva Stories
Category:
Events & Experiential
Award:
2020 Public Relations Silver Pencil
Points:
15.0
Client:
NDR Elbphilharmonie Orchester
Title:
For Seasons - composed by climate data
Category:
Craft / Use of Sound
Award:
2020 Experiential & Immersive Silver Pencil
Points:
15.0
Client:
HBO
Title:
For The Throne: Bleed
Category:
Experiential / Brand Installations
Award:
2020 Branded Entertainment Silver Pencil
Points:
15.0
Client:
HBO
Title:
For The Throne: Bleed
Category:
Experiential / Live Events
Award:
2020 Branded Entertainment Silver Pencil
Points:
15.0
Client:
HBO
Title:
For The Throne
Category:
Integrated PR Campaign
Award:
2020 Public Relations Silver Pencil
Points:
15.0
Client:
HBO
Title:
For The Throne: Bleed
Category:
Creative Effectiveness / Non-Profit / Charity
Award:
2020 Creative Effectiveness Silver Pencil
Points:
15.0
Client:
HBO
Title:
For The Throne
Category:
Integrated Branding Campaign
Award:
2020 Integrated Silver Pencil
Points:
15.0
Client:
March For Our Lives
Title:
Generation Lockdown
Category:
Digital & Online / Social Media Post - Single
Award:
2020 Direct Marketing Silver Pencil
Points:
15.0
Client:
TA2 Sound + Music
Title:
Get an Original Track
Category:
Broadcast / Campaign
Award:
2020 Radio & Audio Silver Pencil
Points:
15.0
