The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Nike+
Agency: R/GA / New York
Client: Nike
Category: New Media Innovation & Development / New Media Innovation and Development
Points: 50.0
Tate Tracks
Agency: Fallon / London
Client: Tate Modern
Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Television: Campaign
Points: 50.0
"Patterns"
Agency: Lowe & Partners / Petaling Jaya
Client: Ridsect Roachtrap
Category: Consumer Newspaper / Full Page or Spread - Campaign
Points: 25.0
Lego - Train Station
Agency: Saatchi & Saatchi / Singapore
Client: Lego
Category: Consumer Magazine / Color: Full Page or Spread - Single
Points: 25.0
Kinky
Agency: Ogilvy & Mather Pte Ltd / Singapore
Client: FHM Singapore
Category: Consumer Magazine / Color: Full Page or Spread - Single
Points: 25.0
Compress Everything
Agency: Saatchi & Saatchi / New York
Client: Allume Systems/StuffIt Deluxe
Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Points: 25.0
Lingerie, Kinky, Bikini
Agency: Ogilvy & Mather (Singapore) Pte Ltd / Singapore
Client: FHM Singapore
Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Points: 25.0
Ballprints
Agency: BBDO Argentina / Vicente Lopez
Client: Nike
Category: Outdoor / Outdoor - Campaign
Points: 25.0
Blue
Agency: McCann Erickson (M) Sdn Bhd / Kuala Lumpur
Client: Penline Sdn Bhd
Category: Collateral / P.O.P. and In-Store - Single
Points: 25.0
Lingerie, Kinky, Bikini
Agency: Ogilvy & Mather Pte Ltd / Singapore
Client: FHM Singapore
Category: Collateral / P.O.P. and In-Store - Campaign
Points: 25.0
INK
Agency: McCann Erickson (M) Sdn Bhd / Kuala Lumpur
Client: Penline Sdn Bhd
Category: Collateral / Posters - Campaign
Points: 25.0
Song
Agency: Arnold / Boston
Client: American Legacy Foundation/truth
Category: Public Service/Political Radio / Single
Points: 25.0
Drunken Navigationsystem
Agency: Publicis Zürich AG / Zürich
Client: Blue Cross
Category: Public Service/Political Radio / Campaign
Points: 25.0
Growth Spurt
Agency: TBWA\Chiat\Day / New York
Client: Combos
Category: Consumer Radio / Single
Points: 25.0
France
Agency: TBWA\Chiat\Day / New York
Client: Combos
Category: Consumer Radio / Single
Points: 25.0
Growth Spurt, Doug, France
Agency: TBWA\Chiat\Day / New York
Client: Combos
Category: Consumer Radio / Campaign
Points: 25.0
Evolution
Agency: Ogilvy & Mather / Toronto
Client: Unilever - Dove
Category: Consumer Television / Over :30 - Single - max. :90
Points: 25.0
Trade
Agency: TBWAChiatDay / New York
Client: Skittles
Category: Consumer Television / Over :30 - Single - max. :90
Points: 25.0
Beard
Agency: TBWA\Chiat\Day / New York
Client: Skittles
Category: Consumer Television / :30/:25 - Single
Points: 25.0
Leak
Agency: TBWA\Chiat\Day / New York
Client: Skittles
Category: Consumer Television / :30/:25 - Single
Points: 25.0
Fever, Heart to Heart, Videogame
Agency: TBWA\Chiat\Day / New York
Client: Combos
Category: Consumer Television / :30/:25 - Campaign
Points: 25.0
Dinner
Agency: TBWA\Chiat\Day / New York
Client: Combos
Category: Consumer Television / :20 and Under - Single
Points: 25.0
Beard, Trade, Leak
Agency: TBWA\Chiat\Day / New York
Client: Skittles
Category: Consumer Television / Commercials of var. length - Campaign
Points: 25.0
Bald
Agency: Santo Buenos Aires / Buenos Aires
Client: Arnet
Category: Consumer Television / Under $50,000 Budget - Campaign
Points: 25.0
Videogame
Agency: Wieden+Kennedy / Portland
Client: Coca-Cola
Category: Cinema or Non-Broadcast / Single
Points: 25.0
Fish Market/Surprise/Wedding
Agency: Ogilvy & Mather / New York
Client: Foster's
Category: Cinema or Non-Broadcast / Campaign
Points: 25.0
The Gamekillers Television Show
Agency: Bartle Bogle Hegarty / New York
Client: Unilever - AXE
Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Television: Single
Points: 25.0
Xbox Games: Sneak King; Pocket Bike Racer; Big Bumpin'
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King
Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Interactive/New Media: Campaign
Points: 25.0
Xbox Games Innovative Campaign
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King
Category: Exceptional Innovation in Media & Marketing / Innovative Marketing - Campaign
Points: 25.0
The Gamekillers Campaign
Agency: Bartle Bogle Hegarty / New York
Client: Unilever - AXE
Category: Integrated Branding / Integrated Branding Campaign
Points: 25.0
Wet Card
Agency: BBDO / Bangkok
Client: Ko Ratanasevi
Category: Brand and Corporate Identity Design / Corporate Identity - Single
Points: 25.0
Uli Sela Setphotographer "Always behind the Scenes"
Agency: BBDO Stuttgart GmbH / Stuttgart
Client: Uli Sela Setphotographer
Category: Brand and Corporate Identity Design / Corporate Identity - Single
Points: 25.0
Legends of The Jupiter Drawing Room
Agency: The Jupiter Drawing Room South Africa / CAPE TOWN
Client: The Jupiter Drawing Room Cape Town
Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Points: 25.0
Cubanisimo
Agency: TAXI, Canada Inc / Toronto
Client: Canadian Film Centre
Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Points: 25.0
iPod nano
Agency: Apple Computer / Cupertino
Client: Apple
Category: Package Design / Single
Points: 25.0
The Cost Vineyard Wine Bottles
Agency: Sandstrom Design / Portland
Client: The Cost Vineyard
Category: Package Design / Campaign
Points: 25.0
Green
Agency: Saatchi & Saatchi / Sydney
Client: Sydney Writers' Festival
Category: Collateral Design / Posters - Single
Points: 25.0
Orange
Agency: Saatchi & Saatchi / Sydney
Client: Sydney Writers' Festival
Category: Collateral Design / Posters - Single
Points: 25.0
Sydney Writers' Festival 2006
Agency: Saatchi & Saatchi / Sydney
Client: Sydney Writers' Festival
Category: Collateral Design / Posters - Campaign
Points: 25.0
Pearl Jam 2006 World-Wide Tour Posters
Agency: Ames Bros / Seattle
Client: Pearl Jam
Category: Collateral Design / Posters - Campaign
Points: 25.0
smoker’s lung
Agency: Serviceplan Gruppe fuer innovative Kommunikation GmbH & Co. KG / München
Client: AOK Bayern – Die Gesundheitskasse
Category: Environmental Design / Single
Points: 25.0
More space for children promotion
Agency: Scholz & Friends Berlin GmbH / Berlin
Client: Kindervereinigung Sachsen e. V.
Category: Environmental Design / Single
Points: 25.0
MEGartSTORE
Agency: Tommy Li Design Workshop Ltd / Chai Wan
Client: Hong Kong Heritage Museum
Category: Environmental Design / Campaign
Points: 25.0
BROOCH
Agency: DRAFT Co., Ltd. / TOKYO
Client: Little More
Category: Publication Design / Book Design
Points: 25.0
See: The Potential of Place, Fourth Issue
Agency: Cahan & Associates / San Francisco
Client: Herman Miller
Category: Publication Design / Magazine Design
Points: 25.0
See: The Potential of Place, Fifth Issue
Agency: Cahan & Associates / San Francisco
Client: Herman Miller
Category: Publication Design / Magazine Design
Points: 25.0
Crazy
Agency: Blind / Santa Monica
Client: Gnarls Barkley
Category: Broadcast Design / Single
Points: 25.0
One Time Only
Agency: HunterGatherer / New York
Client: Nike
Category: Broadcast Design / Campaign
Points: 25.0
Staircase
Agency: Ad Planet Group / Singapore
Client: Disabled People's Association Singapore
Category: Public Service/Non-Profit/Educational / Posters - Single
Points: 25.0
KIMONO
Agency: Hayashi Design / Tokyo-to
Client: Joshibi Art Museum
Category: Public Service/Non-Profit/Educational / Posters - Campaign
Points: 25.0
Client:
Nike
Title:
Nike+
Category:
New Media Innovation & Development / New Media Innovation and Development
Award:
2007 Interactive Best of Show Pencil
Points:
50.0
Client:
Tate Modern
Title:
Tate Tracks
Category:
Exceptional Innovation in Media & Marketing / Innovative Use of Media - Television: Campaign
Award:
2007 Advertising Best of Show Pencil
Points:
50.0
Client:
Ridsect Roachtrap
Title:
"Patterns"
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Award:
2007 Advertising Gold Pencil
Points:
25.0
Client:
Lego
Title:
Lego - Train Station
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Award:
2007 Advertising Gold Pencil
Points:
25.0
Client:
FHM Singapore
Title:
Kinky
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Award:
2007 Advertising Gold Pencil
Points:
25.0
Client:
Allume Systems/StuffIt Deluxe
Title:
Compress Everything
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Award:
2007 Advertising Gold Pencil
Points:
25.0
Client:
FHM Singapore
Title:
Lingerie, Kinky, Bikini
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Award:
2007 Advertising Gold Pencil
Points:
25.0
Client:
Nike
Title:
Ballprints
Category:
Outdoor / Outdoor - Campaign
Award:
2007 Advertising Gold Pencil
Points:
25.0
Client:
Penline Sdn Bhd
Title:
Blue
Category:
Collateral / P.O.P. and In-Store - Single
Award:
2007 Advertising Gold Pencil
Points:
25.0
Client:
FHM Singapore
Title:
Lingerie, Kinky, Bikini
Category:
Collateral / P.O.P. and In-Store - Campaign
Award:
2007 Advertising Gold Pencil
Points:
25.0
Client:
Penline Sdn Bhd
Title:
INK
Category:
Collateral / Posters - Campaign
Award:
2007 Advertising Gold Pencil
Points:
25.0
Client:
American Legacy Foundation/truth
Title:
Song
Category:
Public Service/Political Radio / Single
Award:
2007 Advertising Gold Pencil
Points:
25.0
Client:
Blue Cross
Title:
Drunken Navigationsystem
Category:
Public Service/Political Radio / Campaign
Award:
2007 Advertising Gold Pencil
Points:
25.0
Client:
Combos
Title:
Growth Spurt
Category:
Consumer Radio / Single
Award:
2007 Advertising Gold Pencil
Points:
25.0
Client:
Combos
Title:
France
Category:
Consumer Radio / Single
Award:
2007 Advertising Gold Pencil
Points:
25.0
Client:
Combos
Title:
Growth Spurt, Doug, France
Category:
Consumer Radio / Campaign
Award:
2007 Advertising Gold Pencil
Points:
25.0
Client:
Unilever - Dove
Title:
Evolution
Category:
Consumer Television / Over :30 - Single - max. :90
Award:
2007 Advertising Gold Pencil
Points:
25.0
Client:
Skittles
Title:
Trade
Category:
Consumer Television / Over :30 - Single - max. :90
Award:
2007 Advertising Gold Pencil
Points:
25.0
Client:
Skittles
Title:
Beard
Category:
Consumer Television / :30/:25 - Single
Award:
2007 Advertising Gold Pencil
Points:
25.0
Client:
Skittles
Title:
Leak
Category:
Consumer Television / :30/:25 - Single
Award:
2007 Advertising Gold Pencil
Points:
25.0
Client:
Combos
Title:
Fever, Heart to Heart, Videogame
Category:
Consumer Television / :30/:25 - Campaign
Award:
2007 Advertising Gold Pencil
Points:
25.0
Client:
Combos
Title:
Dinner
Category:
Consumer Television / :20 and Under - Single
Award:
2007 Advertising Gold Pencil
Points:
25.0
Client:
Skittles
Title:
Beard, Trade, Leak
Category:
Consumer Television / Commercials of var. length - Campaign
Award:
2007 Advertising Gold Pencil
Points:
25.0
Client:
Arnet
Title:
Bald
Category:
Consumer Television / Under $50,000 Budget - Campaign
Award:
2007 Advertising Gold Pencil
Points:
25.0
Client:
Coca-Cola
Title:
Videogame
Category:
Cinema or Non-Broadcast / Single
Award:
2007 Advertising Gold Pencil
Points:
25.0
Client:
Foster's
Title:
Fish Market/Surprise/Wedding
Category:
Cinema or Non-Broadcast / Campaign
Award:
2007 Advertising Gold Pencil
Points:
25.0
Client:
Unilever - AXE
Title:
The Gamekillers Television Show
Category:
Exceptional Innovation in Media & Marketing / Innovative Use of Media - Television: Single
Award:
2007 Advertising Gold Pencil
Points:
25.0
Client:
Burger King
Title:
Xbox Games: Sneak King; Pocket Bike Racer; Big Bumpin'
Category:
Exceptional Innovation in Media & Marketing / Innovative Use of Media - Interactive/New Media: Campaign
Award:
2007 Advertising Gold Pencil
Points:
25.0
Client:
Burger King
Title:
Xbox Games Innovative Campaign
Category:
Exceptional Innovation in Media & Marketing / Innovative Marketing - Campaign
Award:
2007 Advertising Gold Pencil
Points:
25.0
Client:
Unilever - AXE
Title:
The Gamekillers Campaign
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2007 Advertising Gold Pencil
Points:
25.0
Client:
Ko Ratanasevi
Title:
Wet Card
Category:
Brand and Corporate Identity Design / Corporate Identity - Single
Award:
2007 Design Gold Pencil
Points:
25.0
Client:
Uli Sela Setphotographer
Title:
Uli Sela Setphotographer "Always behind the Scenes"
Category:
Brand and Corporate Identity Design / Corporate Identity - Single
Award:
2007 Design Gold Pencil
Points:
25.0
Client:
The Jupiter Drawing Room Cape Town
Title:
Legends of The Jupiter Drawing Room
Category:
Brand and Corporate Identity Design / Corporate Identity - Campaign
Award:
2007 Design Gold Pencil
Points:
25.0
Client:
Canadian Film Centre
Title:
Cubanisimo
Category:
Brand and Corporate Identity Design / Corporate Identity - Campaign
Award:
2007 Design Gold Pencil
Points:
25.0
Client:
Apple
Title:
iPod nano
Category:
Package Design / Single
Award:
2007 Design Gold Pencil
Points:
25.0
Client:
The Cost Vineyard
Title:
The Cost Vineyard Wine Bottles
Category:
Package Design / Campaign
Award:
2007 Design Gold Pencil
Points:
25.0
Client:
Sydney Writers' Festival
Title:
Green
Category:
Collateral Design / Posters - Single
Award:
2007 Design Gold Pencil
Points:
25.0
Client:
Sydney Writers' Festival
Title:
Orange
Category:
Collateral Design / Posters - Single
Award:
2007 Design Gold Pencil
Points:
25.0
Client:
Sydney Writers' Festival
Title:
Sydney Writers' Festival 2006
Category:
Collateral Design / Posters - Campaign
Award:
2007 Design Gold Pencil
Points:
25.0
Client:
Pearl Jam
Title:
Pearl Jam 2006 World-Wide Tour Posters
Category:
Collateral Design / Posters - Campaign
Award:
2007 Design Gold Pencil
Points:
25.0
Client:
AOK Bayern – Die Gesundheitskasse
Title:
smoker’s lung
Category:
Environmental Design / Single
Award:
2007 Design Gold Pencil
Points:
25.0
Client:
Kindervereinigung Sachsen e. V.
Title:
More space for children promotion
Category:
Environmental Design / Single
Award:
2007 Design Gold Pencil
Points:
25.0
Client:
Hong Kong Heritage Museum
Title:
MEGartSTORE
Category:
Environmental Design / Campaign
Award:
2007 Design Gold Pencil
Points:
25.0
Client:
Little More
Title:
BROOCH
Category:
Publication Design / Book Design
Award:
2007 Design Gold Pencil
Points:
25.0
Client:
Herman Miller
Title:
See: The Potential of Place, Fourth Issue
Category:
Publication Design / Magazine Design
Award:
2007 Design Gold Pencil
Points:
25.0
Client:
Herman Miller
Title:
See: The Potential of Place, Fifth Issue
Category:
Publication Design / Magazine Design
Award:
2007 Design Gold Pencil
Points:
25.0
Client:
Gnarls Barkley
Title:
Crazy
Category:
Broadcast Design / Single
Award:
2007 Design Gold Pencil
Points:
25.0
Client:
Nike
Title:
One Time Only
Category:
Broadcast Design / Campaign
Award:
2007 Design Gold Pencil
Points:
25.0
Client:
Disabled People's Association Singapore
Title:
Staircase
Category:
Public Service/Non-Profit/Educational / Posters - Single
Award:
2007 Design Gold Pencil
Points:
25.0
Client:
Joshibi Art Museum
Title:
KIMONO
Category:
Public Service/Non-Profit/Educational / Posters - Campaign
Award:
2007 Design Gold Pencil
Points:
25.0
