The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Tate Tracks
Agency: Fallon / London Client: Tate Modern Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Television: Campaign
Points: 50.0
Nike+
Agency: R/GA / New York Client: Nike Category: New Media Innovation & Development / New Media Innovation and Development
Points: 50.0
Growth Spurt
Agency: TBWA\Chiat\Day / New York Client: Combos Category: Consumer Radio / Single
Points: 25.0
BROOCH
Agency: DRAFT Co., Ltd. / TOKYO Client: Little More Category: Publication Design / Book Design
Points: 25.0
Kinky
Agency: Ogilvy & Mather Pte Ltd / Singapore Client: FHM Singapore Category: Consumer Magazine / Color: Full Page or Spread - Single
Points: 25.0
DAYDREAM
Agency: qubibi / Tokyo Client: Weave Toshi Category: Microsites / Business to Consumer
Points: 25.0
Bodygroom Electric Shaver
Agency: Tribal DDB / New York Client: Philips Norelco Category: Microsites / Business to Consumer
Points: 25.0
France
Agency: TBWA\Chiat\Day / New York Client: Combos Category: Consumer Radio / Single
Points: 25.0
See: The Potential of Place, Fourth Issue
Agency: Cahan & Associates / San Francisco Client: Herman Miller Category: Publication Design / Magazine Design
Points: 25.0
See: The Potential of Place, Fifth Issue
Agency: Cahan & Associates / San Francisco Client: Herman Miller Category: Publication Design / Magazine Design
Points: 25.0
Wet Card
Agency: BBDO / Bangkok Client: Ko Ratanasevi Category: Brand and Corporate Identity Design / Corporate Identity - Single
Points: 25.0
Growth Spurt, Doug, France
Agency: TBWA\Chiat\Day / New York Client: Combos Category: Consumer Radio / Campaign
Points: 25.0
Uli Sela Setphotographer "Always behind the Scenes"
Agency: BBDO Stuttgart GmbH / Stuttgart Client: Uli Sela Setphotographer Category: Brand and Corporate Identity Design / Corporate Identity - Single
Points: 25.0
Compress Everything
Agency: Saatchi & Saatchi / New York Client: Allume Systems/StuffIt Deluxe Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Points: 25.0
Evolution
Agency: Ogilvy & Mather / Toronto Client: Unilever - Dove Category: Consumer Television / Over :30 - Single - max. :90
Points: 25.0
Lingerie, Kinky, Bikini
Agency: Ogilvy & Mather (Singapore) Pte Ltd / Singapore Client: FHM Singapore Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Points: 25.0
Trade
Agency: TBWAChiatDay / New York Client: Skittles Category: Consumer Television / Over :30 - Single - max. :90
Points: 25.0
Legends of The Jupiter Drawing Room
Agency: The Jupiter Drawing Room South Africa / CAPE TOWN Client: The Jupiter Drawing Room Cape Town Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Points: 25.0
Cubanisimo
Agency: TAXI, Canada Inc / Toronto Client: Canadian Film Centre Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Points: 25.0
Crazy
Agency: Blind / Santa Monica Client: Gnarls Barkley Category: Broadcast Design / Single
Points: 25.0
One Time Only
Agency: HunterGatherer / New York Client: Nike Category: Broadcast Design / Campaign
Points: 25.0
Staircase
Agency: Ad Planet Group / Singapore Client: Disabled People's Association Singapore Category: Public Service/Non-Profit/Educational / Posters - Single
Points: 25.0
Ballprints
Agency: BBDO Argentina / Vicente Lopez Client: Nike Category: Outdoor / Outdoor - Campaign
Points: 25.0
KIMONO
Agency: Hayashi Design / Tokyo-to Client: Joshibi Art Museum Category: Public Service/Non-Profit/Educational / Posters - Campaign
Points: 25.0
Beard
Agency: TBWA\Chiat\Day / New York Client: Skittles Category: Consumer Television / :30/:25 - Single
Points: 25.0
The Chain
Agency: Framfab Denmark / Copenhagen Client: Nike Category: Web Sites / Business to Consumer
Points: 25.0
Leak
Agency: TBWA\Chiat\Day / New York Client: Skittles Category: Consumer Television / :30/:25 - Single
Points: 25.0
iPod nano
Agency: Apple Computer / Cupertino Client: Apple Category: Package Design / Single
Points: 25.0
Blue
Agency: McCann Erickson (M) Sdn Bhd / Kuala Lumpur Client: Penline Sdn Bhd Category: Collateral / P.O.P. and In-Store - Single
Points: 25.0
Fever, Heart to Heart, Videogame
Agency: TBWA\Chiat\Day / New York Client: Combos Category: Consumer Television / :30/:25 - Campaign
Points: 25.0
The Cost Vineyard Wine Bottles
Agency: Sandstrom Design / Portland Client: The Cost Vineyard Category: Package Design / Campaign
Points: 25.0
Dinner
Agency: TBWA\Chiat\Day / New York Client: Combos Category: Consumer Television / :20 and Under - Single
Points: 25.0
Nike+
Agency: R/GA / New York Client: Nike Category: Brand Gaming/Applications / Online
Points: 25.0
Lingerie, Kinky, Bikini
Agency: Ogilvy & Mather Pte Ltd / Singapore Client: FHM Singapore Category: Collateral / P.O.P. and In-Store - Campaign
Points: 25.0
Beard, Trade, Leak
Agency: TBWA\Chiat\Day / New York Client: Skittles Category: Consumer Television / Commercials of var. length - Campaign
Points: 25.0
Timing
Agency: TBWA\Chiat\Day / New York Client: Sprint Category: Wireless/Mobile Advertising / Business to Consumer
Points: 25.0
Bald
Agency: Santo Buenos Aires / Buenos Aires Client: Arnet Category: Consumer Television / Under $50,000 Budget - Campaign
Points: 25.0
LOST – Interactive E-Mail Campaign
Agency: Jung von Matt AG / Hamburg Client: ProSieben Television GmbH Category: Email Marketing / Business to Consumer
Points: 25.0
Videogame
Agency: Wieden+Kennedy / Portland Client: Coca-Cola Category: Cinema or Non-Broadcast / Single
Points: 25.0
Evolution
Agency: Ogilvy & Mather / Toronto Client: Unilever Canada - Dove Category: Online Branded Content / Business to Consumer
Points: 25.0
Fish Market/Surprise/Wedding
Agency: Ogilvy & Mather / New York Client: Foster's Category: Cinema or Non-Broadcast / Campaign
Points: 25.0
Green
Agency: Saatchi & Saatchi / Sydney Client: Sydney Writers' Festival Category: Collateral Design / Posters - Single
Points: 25.0
Orange
Agency: Saatchi & Saatchi / Sydney Client: Sydney Writers' Festival Category: Collateral Design / Posters - Single
Points: 25.0
The Gamekillers Television Show
Agency: Bartle Bogle Hegarty / New York Client: Unilever - AXE Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Television: Single
Points: 25.0
INK
Agency: McCann Erickson (M) Sdn Bhd / Kuala Lumpur Client: Penline Sdn Bhd Category: Collateral / Posters - Campaign
Points: 25.0
Sydney Writers' Festival 2006
Agency: Saatchi & Saatchi / Sydney Client: Sydney Writers' Festival Category: Collateral Design / Posters - Campaign
Points: 25.0
Pearl Jam 2006 World-Wide Tour Posters
Agency: Ames Bros / Seattle Client: Pearl Jam Category: Collateral Design / Posters - Campaign
Points: 25.0
Xbox Games: Sneak King; Pocket Bike Racer; Big Bumpin'
Agency: Crispin Porter + Bogusky / Miami Client: Burger King Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Interactive/New Media: Campaign
Points: 25.0
BIG SHADOW
Agency: GT INC. / Tokyo Client: Microsoft Corporation.(Japan) Category: Other Interactive Digital Media
Points: 25.0
Client:
Tate Modern
Title:
Tate Tracks
Category:
Exceptional Innovation in Media & Marketing / Innovative Use of Media - Television: Campaign
Award:
2007 Advertising Best of Show Pencil
Points:
50.0
Client:
Nike
Title:
Nike+
Category:
New Media Innovation & Development / New Media Innovation and Development
Award:
2007 Interactive Best of Show Pencil
Points:
50.0
Client:
Combos
Title:
Growth Spurt
Category:
Consumer Radio / Single
Award:
2007 Advertising Gold Pencil
Points:
25.0
Client:
Little More
Title:
BROOCH
Category:
Publication Design / Book Design
Award:
2007 Design Gold Pencil
Points:
25.0
Client:
FHM Singapore
Title:
Kinky
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Award:
2007 Advertising Gold Pencil
Points:
25.0
Client:
Weave Toshi
Title:
DAYDREAM
Category:
Microsites / Business to Consumer
Award:
2007 Interactive Gold Pencil
Points:
25.0
Client:
Philips Norelco
Title:
Bodygroom Electric Shaver
Category:
Microsites / Business to Consumer
Award:
2007 Interactive Gold Pencil
Points:
25.0
Client:
Combos
Title:
France
Category:
Consumer Radio / Single
Award:
2007 Advertising Gold Pencil
Points:
25.0
Client:
Herman Miller
Title:
See: The Potential of Place, Fourth Issue
Category:
Publication Design / Magazine Design
Award:
2007 Design Gold Pencil
Points:
25.0
Client:
Herman Miller
Title:
See: The Potential of Place, Fifth Issue
Category:
Publication Design / Magazine Design
Award:
2007 Design Gold Pencil
Points:
25.0
Client:
Ko Ratanasevi
Title:
Wet Card
Category:
Brand and Corporate Identity Design / Corporate Identity - Single
Award:
2007 Design Gold Pencil
Points:
25.0
Client:
Combos
Title:
Growth Spurt, Doug, France
Category:
Consumer Radio / Campaign
Award:
2007 Advertising Gold Pencil
Points:
25.0
Client:
Uli Sela Setphotographer
Title:
Uli Sela Setphotographer "Always behind the Scenes"
Category:
Brand and Corporate Identity Design / Corporate Identity - Single
Award:
2007 Design Gold Pencil
Points:
25.0
Client:
Allume Systems/StuffIt Deluxe
Title:
Compress Everything
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Award:
2007 Advertising Gold Pencil
Points:
25.0
Client:
Unilever - Dove
Title:
Evolution
Category:
Consumer Television / Over :30 - Single - max. :90
Award:
2007 Advertising Gold Pencil
Points:
25.0
Client:
FHM Singapore
Title:
Lingerie, Kinky, Bikini
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Award:
2007 Advertising Gold Pencil
Points:
25.0
Client:
Skittles
Title:
Trade
Category:
Consumer Television / Over :30 - Single - max. :90
Award:
2007 Advertising Gold Pencil
Points:
25.0
Client:
The Jupiter Drawing Room Cape Town
Title:
Legends of The Jupiter Drawing Room
Category:
Brand and Corporate Identity Design / Corporate Identity - Campaign
Award:
2007 Design Gold Pencil
Points:
25.0
Client:
Canadian Film Centre
Title:
Cubanisimo
Category:
Brand and Corporate Identity Design / Corporate Identity - Campaign
Award:
2007 Design Gold Pencil
Points:
25.0
Client:
Gnarls Barkley
Title:
Crazy
Category:
Broadcast Design / Single
Award:
2007 Design Gold Pencil
Points:
25.0
Client:
Nike
Title:
One Time Only
Category:
Broadcast Design / Campaign
Award:
2007 Design Gold Pencil
Points:
25.0
Client:
Disabled People's Association Singapore
Title:
Staircase
Category:
Public Service/Non-Profit/Educational / Posters - Single
Award:
2007 Design Gold Pencil
Points:
25.0
Client:
Nike
Title:
Ballprints
Category:
Outdoor / Outdoor - Campaign
Award:
2007 Advertising Gold Pencil
Points:
25.0
Client:
Joshibi Art Museum
Title:
KIMONO
Category:
Public Service/Non-Profit/Educational / Posters - Campaign
Award:
2007 Design Gold Pencil
Points:
25.0
Client:
Skittles
Title:
Beard
Category:
Consumer Television / :30/:25 - Single
Award:
2007 Advertising Gold Pencil
Points:
25.0
Client:
Nike
Title:
The Chain
Category:
Web Sites / Business to Consumer
Award:
2007 Interactive Gold Pencil
Points:
25.0
Client:
Skittles
Title:
Leak
Category:
Consumer Television / :30/:25 - Single
Award:
2007 Advertising Gold Pencil
Points:
25.0
Client:
Apple
Title:
iPod nano
Category:
Package Design / Single
Award:
2007 Design Gold Pencil
Points:
25.0
Client:
Optimo
Title:
Optimo
Category:
Web Sites / E-Commerce
Award:
2007 Interactive Gold Pencil
Points:
25.0
Client:
Penline Sdn Bhd
Title:
Blue
Category:
Collateral / P.O.P. and In-Store - Single
Award:
2007 Advertising Gold Pencil
Points:
25.0
Client:
Combos
Title:
Fever, Heart to Heart, Videogame
Category:
Consumer Television / :30/:25 - Campaign
Award:
2007 Advertising Gold Pencil
Points:
25.0
Client:
The Cost Vineyard
Title:
The Cost Vineyard Wine Bottles
Category:
Package Design / Campaign
Award:
2007 Design Gold Pencil
Points:
25.0
Client:
Combos
Title:
Dinner
Category:
Consumer Television / :20 and Under - Single
Award:
2007 Advertising Gold Pencil
Points:
25.0
Client:
Nike
Title:
Nike+
Category:
Brand Gaming/Applications / Online
Award:
2007 Interactive Gold Pencil
Points:
25.0
Client:
FHM Singapore
Title:
Lingerie, Kinky, Bikini
Category:
Collateral / P.O.P. and In-Store - Campaign
Award:
2007 Advertising Gold Pencil
Points:
25.0
Client:
Skittles
Title:
Beard, Trade, Leak
Category:
Consumer Television / Commercials of var. length - Campaign
Award:
2007 Advertising Gold Pencil
Points:
25.0
Client:
Sprint
Title:
Timing
Category:
Wireless/Mobile Advertising / Business to Consumer
Award:
2007 Interactive Gold Pencil
Points:
25.0
Client:
Arnet
Title:
Bald
Category:
Consumer Television / Under $50,000 Budget - Campaign
Award:
2007 Advertising Gold Pencil
Points:
25.0
Client:
ProSieben Television GmbH
Title:
LOST – Interactive E-Mail Campaign
Category:
Email Marketing / Business to Consumer
Award:
2007 Interactive Gold Pencil
Points:
25.0
Client:
Coca-Cola
Title:
Videogame
Category:
Cinema or Non-Broadcast / Single
Award:
2007 Advertising Gold Pencil
Points:
25.0
Client:
Unilever Canada - Dove
Title:
Evolution
Category:
Online Branded Content / Business to Consumer
Award:
2007 Interactive Gold Pencil
Points:
25.0
Client:
Foster's
Title:
Fish Market/Surprise/Wedding
Category:
Cinema or Non-Broadcast / Campaign
Award:
2007 Advertising Gold Pencil
Points:
25.0
Client:
Sydney Writers' Festival
Title:
Green
Category:
Collateral Design / Posters - Single
Award:
2007 Design Gold Pencil
Points:
25.0
Client:
Sydney Writers' Festival
Title:
Orange
Category:
Collateral Design / Posters - Single
Award:
2007 Design Gold Pencil
Points:
25.0
Client:
Unilever - AXE
Title:
The Gamekillers Television Show
Category:
Exceptional Innovation in Media & Marketing / Innovative Use of Media - Television: Single
Award:
2007 Advertising Gold Pencil
Points:
25.0
Client:
Penline Sdn Bhd
Title:
INK
Category:
Collateral / Posters - Campaign
Award:
2007 Advertising Gold Pencil
Points:
25.0
Client:
Sydney Writers' Festival
Title:
Sydney Writers' Festival 2006
Category:
Collateral Design / Posters - Campaign
Award:
2007 Design Gold Pencil
Points:
25.0
Client:
Pearl Jam
Title:
Pearl Jam 2006 World-Wide Tour Posters
Category:
Collateral Design / Posters - Campaign
Award:
2007 Design Gold Pencil
Points:
25.0
Client:
Burger King
Title:
Xbox Games: Sneak King; Pocket Bike Racer; Big Bumpin'
Category:
Exceptional Innovation in Media & Marketing / Innovative Use of Media - Interactive/New Media: Campaign
Award:
2007 Advertising Gold Pencil
Points:
25.0
Client:
Microsoft Corporation.(Japan)
Title:
BIG SHADOW
Category:
Other Interactive Digital Media
Award:
2007 Interactive Gold Pencil
Points:
25.0
