The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
"SHISEIDO KARAKUSA"
Agency: Shiseido Company, Limited / Tokyo, Japan + DENTSU INC. / Tokyo, Japan + Hakuten Corporation / Tokyo, Japan + DENTSU LIVE INC. / Tokyo, Japan
Client: Shiseido Company, Limited
Category: Branding / Identity System
Points: 10.0
#PauseToRemember
Agency: Zulu Alpha Kilo / Toronto + HomeEquity Bank / Toronto
Client: HomeEquity Bank
Category: Influencer Marketing / Single Channel
Points: 10.0
#SnickersGate
Agency: CLM BBDO / Boulogne Billancourt
Client: MARS WRIGLEY
Category: Stunts & Activations
Points: 10.0
#SnickersGate
Agency: CLM BBDO / Boulogne Billancourt
Client: MARS WRIGLEY
Category: Digital & Online / Social Media Post - Single
Points: 10.0
40,000 Strong
Agency: McCann / London + McCann Enterprise / London + Eight Engines / Manchester + Facebook / London
Client: Help for Heroes
Category: Out of Home / Brand Installations
Points: 10.0
50th Anniversary, Historic Landing Design
Agency: Ogilvy / Chicago
Client: Jimmy Dean
Category: Craft / Photography
Points: 10.0
50th Anniversary, Peace, Music & Sausage Design
Agency: Ogilvy / Chicago
Client: Jimmy Dean
Category: Craft / Photography
Points: 10.0
50th Anniversary, Peace, Music & Sausage
Agency: Ogilvy / Chicago
Client: Jimmy Dean
Category: Craft / Photography
Points: 10.0
5B
Agency: UM Studios / New York + Johnson & Johnson / New Brunswick + Verizon Media / RYOT / New York + Rogers & Cowan / Los Angeles
Client: Johnson & Johnson
Category: Branded Content
Points: 10.0
5G Kung Fu Showdown
Agency: Ogilvy / Beijing + Ogilvy / Shanghai
Client: Huawei Device Co., Ltd
Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Points: 10.0
A brand refresh for the world's most popular OS.
Agency: Huge / Brooklyn + Google / NYC
Client: Android
Category: Branding / Rebranding
Points: 10.0
A Holiday Reunion
Agency: Goodby Silverstein & Partners / San Francisco + Park Pictures / Los Angeles + Exile / Los Angeles + Legacy Effects / Los Angeles
Client: Xfinity
Category: Online Films & Video / Long Form - Single
Points: 10.0
A Sweet Escape
Agency: Cheil / Hong Kong
Client: Chupa Chups (Snack To Home Limited)
Category: Billboards & Transit / Campaign
Points: 10.0
A Sweet Escape
Agency: Cheil / Hong Kong
Client: Chupa Chups (Snack To Home Limited)
Category: Newspaper / Campaign
Points: 10.0
Abuse Disclaimers
Agency: MULLENLOWE SSP3 / Bogotá + AB inBev / Bogotá
Client: AB InBev
Category: Custom Content
Points: 10.0
Acceptance Street
Agency: Mastercard / Purchase + McCann / New York
Client: Mastercard
Category: Branding / Corporate Communications
Points: 10.0
Acceptance Street
Agency: Mastercard / Purchase + McCann / New York
Client: Mastercard
Category: Out of Home / Single
Points: 10.0
Ad-within-an-ad-within-an-ad
Agency: adam&eveNYC / New York + Escape Velocity / New York + Maximum Effort / New York
Client: Samsung
Category: Television & VOD / Short Form - Single
Points: 10.0
Ad-within-an-ad-within-an-ad
Agency: adam&eveNYC / New York + Escape Velocity / New York + Maximum Effort / New York
Client: Samsung
Category: Online-only Video / Single
Points: 10.0
Air Max Graffiti Stores
Agency: AKQA / São Paulo + Zohar Cinema / São Paulo + Hefty / São Paulo
Client: Nike
Category: Non-traditional & Guerrilla Marketing
Points: 10.0
An Open Mind is the Best Look
Agency: Droga5 / New York
Client: Nordstrom
Category: Craft - Direction / Single
Points: 10.0
Baby Blocker
Agency: McCann / Manchester + Craft / Manchester + Lab13 MRM//McCann / Manchester + Skyn / Brussles
Client: SKYN
Category: Digital / Social Media
Points: 10.0
Back to School Essentials
Agency: BBDO / New York + Smuggler / New York
Client: Sandy Hook Promise
Category: Cultural Driver
Points: 10.0
Before Alexa
Agency: Droga5 / London + Somesuch x Revolver/Will O'Rourke / London
Client: Amazon
Category: Craft - Writing / Single
Points: 10.0
Bertha Benz: The Journey That Changed Everything
Agency: antoni garage / Berlin + Mercedes-Benz / Stuttgart + Anorak / Berlin
Client: Mercedes-Benz AG
Category: Long Form Video / Single
Points: 10.0
Bertha Benz: The Journey That Changed Everything
Agency: antoni garage / Berlin + Mercedes-Benz / Stuttgart + Anorak / Berlin
Client: Mercedes-Benz AG
Category: Craft - Cinematography / Single
Points: 10.0
BikerTek
Agency: Highways England / London + adam&eveDDB / London
Client: Highways England
Category: Experiential / Brand Installations
Points: 10.0
Black Friday (Re)Sale
Agency: Hjaltelin Stahl / Copenhagen K
Client: IKEA Denmark
Category: Reputation Management
Points: 10.0
Bounce
Agency: TBWA\Media Arts Lab / Los Angeles + Pulse Films / Los Angeles + Framestore / Los Angeles
Client: Apple
Category: Use of Music / Licensed / Adapted Music
Points: 10.0
Burn That Ad
Agency: David / São Paulo + Burger King / São Paulo
Client: Burger King Brasil
Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Points: 10.0
Burn That Ad
Agency: David / São Paulo + Burger King / São Paulo
Client: Burger King Brasil
Category: Craft / Use of Technology
Points: 10.0
Burn That Ad
Agency: David / São Paulo + Burger King / São Paulo
Client: Burger King Brasil
Category: Digital Experiential / Augmented, Virtual & Mixed Reality (AR, VR, MR)
Points: 10.0
Changing the Game
Agency: McCann / New York + Microsoft / Seattle
Client: Microsoft
Category: Packaging / Specialty
Points: 10.0
Changing the Game
Agency: McCann / New York + Microsoft / Seattle
Client: Microsoft
Category: Integrated Branding Campaign
Points: 10.0
Chicken Wars
Agency: GSD&M / Austin
Client: Popeyes Louisiana Kitchen
Category: Social Post / Real-time Response
Points: 10.0
Chicken Wars
Agency: GSD&M / Austin
Client: Popeyes Louisiana Kitchen
Category: Creative Effectiveness / Consumer / Brand
Points: 10.0
Chicken Wars
Agency: GSD&M / Austin
Client: Popeyes Louisiana Kitchen
Category: Single Country or Region / Consumer / Brand
Points: 10.0
COMA – A GettyImages Original Series
Agency: AlmapBBDO / Sao Paulo + Getty Images / New York
Client: Getty Images
Category: Long Form Video / Campaign / Series / Episodic
Points: 10.0
Covering Climate Now
Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York + Columbia Journalism Review / New York
Client: Columbia Journalism Review
Category: Media Relations
Points: 10.0
Creature
Agency: Park Pictures LLC / New York
Client: Surfers Against Sewage
Category: Craft - Direction / Single
Points: 10.0
Cultural Heirs "Voice of the Wall"
Agency: HEIMAT / Berlin + achtung! / Hamburg + Mokoh Music GmbH / Berlin + Visualtech GmbH / Berlin
Client: Die Kulturellen Erben e.V. Berlin
Category: Television & VOD / Long Form - Single
Points: 10.0
Dalí Lives
Agency: Goodby Silverstein & Partners / San Francisco
Client: The Dalí Museum
Category: Visual & Audio Craft / Visual Effects
Points: 10.0
Dear Brother
Agency: Rafineri / Istanbul + LÖSEV / Istanbul
Client: LÖSEV
Category: Branded Content
Points: 10.0
Don't Retire, Kid
Agency: Arnold Worldwide / Boston
Client: Aspen Institute's Project Play
Category: Targeted Video / Targeted Online Video
Points: 10.0
Don't Retire, Kid
Agency: Arnold Worldwide / Boston
Client: Aspen Institute's Project Play
Category: Online Advertising / Native Ads
Points: 10.0
Dot Translate.
Agency: SERVICEPLAN GERMANY / Munich
Client: Dot Incorporation
Category: Digital / Use of Technology
Points: 10.0
Dot Translate.
Agency: SERVICEPLAN GERMANY / Munich
Client: Dot Incorporation
Category: UX / UI / Utility
Points: 10.0
Client:
Shiseido Company, Limited
Title:
"SHISEIDO KARAKUSA"
Category:
Branding / Identity System
Award:
2020 Design Bronze Pencil
Points:
10.0
Client:
HomeEquity Bank
Title:
#PauseToRemember
Category:
Influencer Marketing / Single Channel
Award:
2020 Social Media Bronze Pencil
Points:
10.0
Client:
MARS WRIGLEY
Title:
#SnickersGate
Category:
Stunts & Activations
Award:
2020 Social Media Bronze Pencil
Points:
10.0
Client:
MARS WRIGLEY
Title:
#SnickersGate
Category:
Digital & Online / Social Media Post - Single
Award:
2020 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Help for Heroes
Title:
40,000 Strong
Category:
Out of Home / Brand Installations
Award:
2020 Design Bronze Pencil
Points:
10.0
Client:
Jimmy Dean
Title:
50th Anniversary, Historic Landing Design
Category:
Craft / Photography
Award:
2020 Design Bronze Pencil
Points:
10.0
Client:
Jimmy Dean
Title:
50th Anniversary, Peace, Music & Sausage Design
Category:
Craft / Photography
Award:
2020 Design Bronze Pencil
Points:
10.0
Client:
Jimmy Dean
Title:
50th Anniversary, Peace, Music & Sausage
Category:
Craft / Photography
Award:
2020 Print Bronze Pencil
Points:
10.0
Client:
Johnson & Johnson
Title:
5B
Category:
Branded Content
Award:
2020 Health, Wellness & Pharma Bronze Pencil
Points:
10.0
Client:
Huawei Device Co., Ltd
Title:
5G Kung Fu Showdown
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Award:
2020 Experiential & Immersive Bronze Pencil
Points:
10.0
Client:
Android
Title:
A brand refresh for the world's most popular OS.
Category:
Branding / Rebranding
Award:
2020 Design Bronze Pencil
Points:
10.0
Client:
Xfinity
Title:
A Holiday Reunion
Category:
Online Films & Video / Long Form - Single
Award:
2020 Film Bronze Pencil
Points:
10.0
Client:
Chupa Chups (Snack To Home Limited)
Title:
A Sweet Escape
Category:
Billboards & Transit / Campaign
Award:
2020 Out of Home Bronze Pencil
Points:
10.0
Client:
Chupa Chups (Snack To Home Limited)
Title:
A Sweet Escape
Category:
Newspaper / Campaign
Award:
2020 Print Bronze Pencil
Points:
10.0
Client:
AB InBev
Title:
Abuse Disclaimers
Category:
Custom Content
Award:
2020 Radio & Audio Bronze Pencil
Points:
10.0
Client:
Mastercard
Title:
Acceptance Street
Category:
Branding / Corporate Communications
Award:
2020 Design Bronze Pencil
Points:
10.0
Client:
Mastercard
Title:
Acceptance Street
Category:
Out of Home / Single
Award:
2020 Design Bronze Pencil
Points:
10.0
Client:
Samsung
Title:
Ad-within-an-ad-within-an-ad
Category:
Television & VOD / Short Form - Single
Award:
2020 Film Bronze Pencil
Points:
10.0
Client:
Samsung
Title:
Ad-within-an-ad-within-an-ad
Category:
Online-only Video / Single
Award:
2020 Interactive & Online Bronze Pencil
Points:
10.0
Client:
Nike
Title:
Air Max Graffiti Stores
Category:
Non-traditional & Guerrilla Marketing
Award:
2020 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Apple
Title:
AirPods Pro
Category:
Craft / Art Direction
Award:
2020 Interactive & Online Bronze Pencil
Points:
10.0
Client:
Nordstrom
Title:
An Open Mind is the Best Look
Category:
Craft - Direction / Single
Award:
2020 Moving Image Craft Bronze Pencil
Points:
10.0
Client:
SKYN
Title:
Baby Blocker
Category:
Digital / Social Media
Award:
2020 Health, Wellness & Pharma Bronze Pencil
Points:
10.0
Client:
Sandy Hook Promise
Title:
Back to School Essentials
Category:
Cultural Driver
Award:
2020 Cultural Driver Bronze Pencil
Points:
10.0
Client:
Pornhub
Title:
Beesexual
Category:
Websites
Award:
2020 Interactive & Online Bronze Pencil
Points:
10.0
Client:
Amazon
Title:
Before Alexa
Category:
Craft - Writing / Single
Award:
2020 Moving Image Craft Bronze Pencil
Points:
10.0
Client:
Mercedes-Benz AG
Title:
Bertha Benz: The Journey That Changed Everything
Category:
Long Form Video / Single
Award:
2020 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Mercedes-Benz AG
Title:
Bertha Benz: The Journey That Changed Everything
Category:
Craft - Cinematography / Single
Award:
2020 Moving Image Craft Bronze Pencil
Points:
10.0
Client:
Highways England
Title:
BikerTek
Category:
Experiential / Brand Installations
Award:
2020 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
IKEA Denmark
Title:
Black Friday (Re)Sale
Category:
Reputation Management
Award:
2020 Public Relations Bronze Pencil
Points:
10.0
Client:
Apple
Title:
Bounce
Category:
Use of Music / Licensed / Adapted Music
Award:
2020 Moving Image Craft Bronze Pencil
Points:
10.0
Client:
Burger King Brasil
Title:
Burn That Ad
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Award:
2020 Mobile Bronze Pencil
Points:
10.0
Client:
Burger King Brasil
Title:
Burn That Ad
Category:
Craft / Use of Technology
Award:
2020 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Burger King Brasil
Title:
Burn That Ad
Category:
Digital Experiential / Augmented, Virtual & Mixed Reality (AR, VR, MR)
Award:
2020 Interactive & Online Bronze Pencil
Points:
10.0
Client:
Miller Lite
Title:
Cantroller
Category:
Physical Items
Award:
2020 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Microsoft
Title:
Changing the Game
Category:
Packaging / Specialty
Award:
2020 Design Bronze Pencil
Points:
10.0
Client:
Microsoft
Title:
Changing the Game
Category:
Integrated Branding Campaign
Award:
2020 Integrated Bronze Pencil
Points:
10.0
Client:
Popeyes Louisiana Kitchen
Title:
Chicken Wars
Category:
Social Post / Real-time Response
Award:
2020 Social Media Bronze Pencil
Points:
10.0
Client:
Popeyes Louisiana Kitchen
Title:
Chicken Wars
Category:
Creative Effectiveness / Consumer / Brand
Award:
2020 Creative Effectiveness Bronze Pencil
Points:
10.0
Client:
Popeyes Louisiana Kitchen
Title:
Chicken Wars
Category:
Single Country or Region / Consumer / Brand
Award:
2020 Creative Effectiveness Bronze Pencil
Points:
10.0
Client:
Getty Images
Title:
COMA – A GettyImages Original Series
Category:
Long Form Video / Campaign / Series / Episodic
Award:
2020 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Columbia Journalism Review
Title:
Covering Climate Now
Category:
Media Relations
Award:
2020 Public Relations Bronze Pencil
Points:
10.0
Client:
Surfers Against Sewage
Title:
Creature
Category:
Craft - Direction / Single
Award:
2020 Moving Image Craft Bronze Pencil
Points:
10.0
Client:
Die Kulturellen Erben e.V. Berlin
Title:
Cultural Heirs "Voice of the Wall"
Category:
Television & VOD / Long Form - Single
Award:
2020 Film Bronze Pencil
Points:
10.0
Client:
The Dalí Museum
Title:
Dalí Lives
Category:
Visual & Audio Craft / Visual Effects
Award:
2020 Digital Craft Bronze Pencil
Points:
10.0
Client:
LÖSEV
Title:
Dear Brother
Category:
Branded Content
Award:
2020 Health, Wellness & Pharma Bronze Pencil
Points:
10.0
Client:
Aspen Institute's Project Play
Title:
Don't Retire, Kid
Category:
Targeted Video / Targeted Online Video
Award:
2020 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Aspen Institute's Project Play
Title:
Don't Retire, Kid
Category:
Online Advertising / Native Ads
Award:
2020 Interactive & Online Bronze Pencil
Points:
10.0
Client:
Dot Incorporation
Title:
Dot Translate.
Category:
Digital / Use of Technology
Award:
2020 Health, Wellness & Pharma Bronze Pencil
Points:
10.0
Client:
Dot Incorporation
Title:
Dot Translate.
Category:
UX / UI / Utility
Award:
2020 Digital Craft Bronze Pencil
Points:
10.0
