The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Bounce
Agency: TBWA\Media Arts Lab / Los Angeles + Pulse Films / Los Angeles + Framestore / Los Angeles
Client: Apple
Category: Craft - Direction / Single
Points: 50.0
Changing the Game
Agency: McCann / New York + Microsoft / Seattle
Client: Microsoft
Category: Innovation in Design
Points: 50.0
DO Black
Agency: RBK Communication / Stockholm
Client: Doconomy
Category: Experimental / Internal Projects / R&D
Points: 50.0
Eva Stories
Agency: K's Galleries / Tel Aviv + Leo Burnett Israel / Tel Aviv
Client: K's Galleries
Category: Experiential / Live Events
Points: 50.0
For Seasons - composed by climate data
Agency: Jung von Matt AG / Hamburg + NDR Elbphilharmonie Orchester / Hamburg + Markenfilm CROSSING / Hamburg + Markenfilm SPACE / Hamburg
Client: NDR Elbphilharmonie Orchester
Category: Creative Use of Data / Storytelling
Points: 50.0
Lessons in Herstory
Agency: Goodby Silverstein & Partners / San Francisco + GS&P Social / San Francisco + Elevel / San Francisco + GS&P Labs / San Francisco
Client: Daughters of the Evolution
Category: Applications
Points: 50.0
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client: Burger King
Category: Integrated Branding Campaign
Points: 50.0
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client: Burger King
Category: Magazine / Campaign
Points: 50.0
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client: Burger King
Category: Online Films & Video / Short Form - Single
Points: 50.0
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client: Burger King
Category: Billboards & Transit / Campaign
Points: 50.0
Most Dangerous Street
Agency: FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago
Client: Illinois Council Against Handgun Violence
Category: Craft / Data Visualization
Points: 50.0
Parkscapes
Agency: BBDO / Toronto + Flare BBDO / Toronto
Client: Regent Park School of Music
Category: Craft / Use of Music
Points: 50.0
Project Understood
Agency: FCB / Toronto
Client: Google AI / Canadian Down Syndrome
Category: Use of Smart Devices & Voice Assistants
Points: 50.0
Project Understood
Agency: FCB / Toronto
Client: Google AI / Canadian Down Syndrome
Category: Direct Marketing
Points: 50.0
Stevenage Challenge
Agency: DAVID / Madrid + DAVID / Miami + Burger King / Miami
Client: Burger King
Category: Stunts & Activations
Points: 50.0
The E.V.A. Initiative
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Cars
Category: Websites
Points: 50.0
The Tampon Book: a book against tax discrimination
Agency: Scholz & Friends / Berlin
Client: The Female Company
Category: Community Building
Points: 50.0
The Tampon Book: a book against tax discrimination
Agency: Scholz & Friends / Berlin
Client: The Female Company
Category: Single Country or Region / Consumer / Brand
Points: 50.0
The Tampon Book: a book against tax discrimination
Agency: Scholz & Friends / Berlin
Client: The Female Company
Category: Physical Items
Points: 50.0
Client:
Apple
Title:
Bounce
Category:
Craft - Direction / Single
Award:
2020 Moving Image Craft Best of Discipline Pencil
Points:
50.0
Client:
Microsoft
Title:
Changing the Game
Category:
Innovation in Design
Award:
2020 Design Best of Discipline Pencil
Points:
50.0
Client:
Doconomy
Title:
DO Black
Category:
Experimental / Internal Projects / R&D
Award:
2020 IP & Products Best of Discipline Pencil
Points:
50.0
Client:
K's Galleries
Title:
Eva Stories
Category:
Experiential / Live Events
Award:
2020 Branded Entertainment Best of Discipline Pencil
Points:
50.0
Client:
NDR Elbphilharmonie Orchester
Title:
For Seasons - composed by climate data
Category:
Creative Use of Data / Storytelling
Award:
2020 Creative Use of Data Best of Discipline Pencil
Points:
50.0
Client:
Daughters of the Evolution
Title:
Lessons in Herstory
Category:
Applications
Award:
2020 Mobile Best of Discipline Pencil
Points:
50.0
Client:
Burger King
Title:
Moldy Whopper
Category:
Integrated Branding Campaign
Award:
2020 Integrated Best of Discipline Pencil
Points:
50.0
Client:
Burger King
Title:
Moldy Whopper
Category:
Magazine / Campaign
Award:
2020 Print Best of Discipline Pencil
Points:
50.0
Client:
Burger King
Title:
Moldy Whopper
Category:
Online Films & Video / Short Form - Single
Award:
2020 Film Best of Discipline Pencil
Points:
50.0
Client:
Burger King
Title:
Moldy Whopper
Category:
Billboards & Transit / Campaign
Award:
2020 Out of Home Best of Discipline Pencil
Points:
50.0
Client:
Illinois Council Against Handgun Violence
Title:
Most Dangerous Street
Category:
Craft / Data Visualization
Award:
2020 Experiential & Immersive Best of Discipline Pencil
Points:
50.0
Client:
Regent Park School of Music
Title:
Parkscapes
Category:
Craft / Use of Music
Award:
2020 Radio & Audio Best of Discipline Pencil
Points:
50.0
Client:
Google AI / Canadian Down Syndrome
Title:
Project Understood
Category:
Use of Smart Devices & Voice Assistants
Award:
2020 Digital Craft Best of Discipline Pencil
Points:
50.0
Client:
Google AI / Canadian Down Syndrome
Title:
Project Understood
Category:
Direct Marketing
Award:
2020 Health, Wellness & Pharma Best of Discipline Pencil
Points:
50.0
Client:
Burger King
Title:
Stevenage Challenge
Category:
Stunts & Activations
Award:
2020 Social Media Best of Discipline Pencil
Points:
50.0
Client:
Volvo Cars
Title:
The E.V.A. Initiative
Category:
Websites
Award:
2020 Interactive & Online Best of Discipline Pencil
Points:
50.0
Client:
The Female Company
Title:
The Tampon Book: a book against tax discrimination
Category:
Community Building
Award:
2020 Public Relations Best of Discipline Pencil
Points:
50.0
Client:
The Female Company
Title:
The Tampon Book: a book against tax discrimination
Category:
Single Country or Region / Consumer / Brand
Award:
2020 Creative Effectiveness Best of Discipline Pencil
Points:
50.0