The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Discipline
-
Discipline
Creative Use of Data
- All
- Branded Entertainment
- Creative Effectiveness
- Creative Use of Data
- Design
- Digital Craft
- Direct Marketing
- Experiential & Immersive
- Film
- Health, Wellness & Pharma
- In-House
- Integrated
- Interactive & Online
- Mobile
- Moving Image Craft
- Music & Sound Craft
- Out of Home
- Penta Pencil
- Public Relations
- Radio & Audio
- Social Media
Award
-
Award
Gold Pencil
- All
- Gold Pencil
- Silver Pencil
- Merit
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One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Alone with Me
Agency: Spotify In-House
Client: Spotify
Category: Innovation & Transformation / Innovation in Lockdown
Points: 45.0
#painstories
Agency: AMV BBDO / London
Client: Essity Bodyform/Libresse
Category: Storytelling
Points: 45.0
Astronomical Sales
Agency: FP7 McCann / Dubai + Carat / Dubai + Digitas LBI / Dubai
Client: Mastercard
Category: Real-Time
Points: 45.0
Cold Tracker
Agency: Promise / Johannesburg + Thinking Cap Productions / Johannesburg + Informed Decisions / Johannesburg
Client: AB InBev
Category: Real-Time
Points: 45.0