The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
#painstories
Agency: AMV BBDO / London
Client: Essity Bodyform/Libresse
Category: Best of Creative Use of Data
Points: 90.0
Alone with Me
Agency: Spotify In-House
Client: Spotify
Category: Innovation & Transformation / Innovation in Lockdown
Points: 45.0
#painstories
Agency: AMV BBDO / London
Client: Essity Bodyform/Libresse
Category: Storytelling
Points: 45.0
Astronomical Sales
Agency: FP7 McCann / Dubai + Carat / Dubai + Digitas LBI / Dubai
Client: Mastercard
Category: Real-Time
Points: 45.0
Cold Tracker
Agency: Promise / Johannesburg + Thinking Cap Productions / Johannesburg + Informed Decisions / Johannesburg
Client: AB InBev
Category: Real-Time
Points: 45.0
#painstories
Agency: AMV BBDO / London
Client: Essity Bodyform/Libresse
Category: Data Visualization
Points: 21.0
Buy With Your Time
Agency: Memac Ogilvy / Dubai + Goldmine Films / Dubai
Client: Al Futtaim IKEA
Category: Storytelling
Points: 21.0
Meltdown Flags
Agency: SERVICEPLAN GERMANY / Munich + MEDIAPLUS GERMANY / Munich
Client: METER Group, Inc.
Category: Data Visualization
Points: 9.0
Safe Waze 2 Shop
Agency: McCann Poland / Warszawa + McCann Canada / Toronto
Client: Mastercard
Category: Innovation & Transformation / Innovation in Lockdown
Points: 9.0
SICK BEATS
Agency: Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel
Client: Woojer
Category: Real-Time
Points: 9.0
The 2030 Calculator
Agency: FARM / Stockholm
Client: Doconomy
Category: Data Visualization
Points: 9.0
Water Index
Agency: Havas Turkey / İstanbul
Client: Reckitt / Finish
Category: Real-Time
Points: 9.0
Trendiest Apartment
Agency: Ogilvy / Chicago
Client: SC Johnson/Pledge
Category: Real-Time
Points: 3.0
The pocket dealership
Agency: BETC / Paris + TRACTION / Paris + Start Rec + Bullprint
Client: Citroen
Category: Social Media
Points: 3.0
Kiddi World
Agency: VMLY&R Mexico / Mexico City + Sanofi + MediaMonks
Client: Sanofi / Pharmaton Kiddi
Category: Data Visualization
Points: 3.0
Publicly Traded
Agency: FCB/SIX / Toronto
Client: LifeStyles Healthcare
Category: Real-Time
Points: 3.0
Sound of Excitement
Agency: Ogilvy Social.Lab / Amsterdam + Be Sweet Films / Madrid + Hogarth / Amsterdam
Client: Mattel Inc.
Category: Data Visualization
Points: 3.0
Spot The Station
Agency: Ogilvy Brasil / São Paulo + adidas do Brasil / São Paulo
Client: adidas do Brasil
Category: Real-Time
Points: 3.0
The Greatest Reads
Agency: Contrapunto Russia / Moscow + Yandex / Moscow
Client: Beeline
Category: Data Visualization
Points: 3.0
The last Horoscope
Agency: GUT Agency / Miami + WhatsApp / Menlo Park + Unicorns & Unicorns
Client: WhatsApp Inc.
Category: Targeting
Points: 3.0
The pocket dealership
Agency: BETC / Paris + TRACTION / Paris + Start Rec + Bullprint
Client: Citroen
Category: Targeting
Points: 3.0
Trendiest Apartment
Agency: Ogilvy / Chicago
Client: SC Johnson/Pledge
Category: Data Visualization
Points: 3.0
Up The Vote
Agency: R/GA California / San Francisco
Client: Reddit
Category: Social Media
Points: 3.0
Client:
Essity Bodyform/Libresse
Title:
#painstories
Category:
Best of Creative Use of Data
Award:
2021 Creative Use of Data Best of Discipline Pencil
Points:
90.0
Client:
Spotify
Title:
Alone with Me
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Creative Use of Data Gold Pencil
Points:
45.0
Client:
Essity Bodyform/Libresse
Title:
#painstories
Category:
Storytelling
Award:
2021 Creative Use of Data Gold Pencil
Points:
45.0
Client:
Spotify
Title:
Alone with Me
Category:
Storytelling
Award:
2021 Creative Use of Data Gold Pencil
Points:
45.0
Client:
Mastercard
Title:
Astronomical Sales
Category:
Real-Time
Award:
2021 Creative Use of Data Gold Pencil
Points:
45.0
Client:
AB InBev
Title:
Cold Tracker
Category:
Real-Time
Award:
2021 Creative Use of Data Gold Pencil
Points:
45.0
Client:
Essity Bodyform/Libresse
Title:
#painstories
Category:
Data Visualization
Award:
2021 Creative Use of Data Silver Pencil
Points:
21.0
Client:
Al Futtaim IKEA
Title:
Buy With Your Time
Category:
Storytelling
Award:
2021 Creative Use of Data Silver Pencil
Points:
21.0
Client:
METER Group, Inc.
Title:
Meltdown Flags
Category:
Data Visualization
Award:
2021 Creative Use of Data Bronze Pencil
Points:
9.0
Client:
Mastercard
Title:
Safe Waze 2 Shop
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Creative Use of Data Bronze Pencil
Points:
9.0
Client:
Woojer
Title:
SICK BEATS
Category:
Real-Time
Award:
2021 Creative Use of Data Bronze Pencil
Points:
9.0
Client:
Doconomy
Title:
The 2030 Calculator
Category:
Data Visualization
Award:
2021 Creative Use of Data Bronze Pencil
Points:
9.0
Client:
Reckitt / Finish
Title:
Water Index
Category:
Real-Time
Award:
2021 Creative Use of Data Bronze Pencil
Points:
9.0
Client:
SC Johnson/Pledge
Title:
Trendiest Apartment
Category:
Real-Time
Award:
2021 Creative Use of Data Merit Award
Points:
3.0
Client:
Citroen
Title:
The pocket dealership
Category:
Social Media
Award:
2021 Creative Use of Data Merit Award
Points:
3.0
Client:
Sanofi / Pharmaton Kiddi
Title:
Kiddi World
Category:
Data Visualization
Award:
2021 Creative Use of Data Merit Award
Points:
3.0
Client:
LifeStyles Healthcare
Title:
Publicly Traded
Category:
Real-Time
Award:
2021 Creative Use of Data Merit Award
Points:
3.0
Client:
Yandex
Title:
Self-Isolation Index
Category:
Real-Time
Award:
2021 Creative Use of Data Merit Award
Points:
3.0
Client:
Mattel Inc.
Title:
Sound of Excitement
Category:
Data Visualization
Award:
2021 Creative Use of Data Merit Award
Points:
3.0
Client:
adidas do Brasil
Title:
Spot The Station
Category:
Real-Time
Award:
2021 Creative Use of Data Merit Award
Points:
3.0
Client:
Beeline
Title:
The Greatest Reads
Category:
Data Visualization
Award:
2021 Creative Use of Data Merit Award
Points:
3.0
Client:
WhatsApp Inc.
Title:
The last Horoscope
Category:
Targeting
Award:
2021 Creative Use of Data Merit Award
Points:
3.0
Client:
ING
Title:
THE OTHER SIDE
Category:
Storytelling
Award:
2021 Creative Use of Data Merit Award
Points:
3.0
Client:
Citroen
Title:
The pocket dealership
Category:
Targeting
Award:
2021 Creative Use of Data Merit Award
Points:
3.0
Client:
SC Johnson/Pledge
Title:
Trendiest Apartment
Category:
Data Visualization
Award:
2021 Creative Use of Data Merit Award
Points:
3.0