The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
San Francisco Symphony Dynamic Typography
Agency: COLLINS + San Francisco Symphony
Client: San Francisco Symphony
Category: Typography / Dynamic / In Motion
Points: 45.0
Boards of Change
Agency: FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago
Client: City of Chicago
Category: Spatial Design / Experiential & Immersive
Points: 45.0
Boards of Change
Agency: FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago
Client: City of Chicago
Category: Innovation & Transformation / Innovation in Design
Points: 45.0
#wombstories
Agency: AMV BBDO / London
Client: Essity Bodyform/Libresse
Category: Craft / Art Direction
Points: 45.0
Michelob ULTRA Courtside
Agency: FCB / New York
Client: Michelob ULTRA, Microsoft, NBA
Category: Innovation & Transformation / Innovation in Lockdown
Points: 45.0
You Love Me
Agency: Translation / Brooklyn + Beats by Dr. Dre / Los Angeles + PRETTYBIRD / Los Angeles
Client: Beats by Dr. Dre
Category: Television & VOD / Short Form - Single
Points: 45.0
A Career-Limiting Campaign
Agency: Saatchi & Saatchi New Zealand / Auckland + Starcom / Auckland + MSL New Zealand / Auckland + Passion Pictures / London
Client: Global Women
Category: Low Budget / Under 50K Budget
Points: 45.0
You Can't Stop Us
Agency: Wieden+Kennedy / Portland + Pulse Films + Joint Editorial + a52
Client: Nike
Category: Online Films & Video / Long Form - Single
Points: 45.0
Francesca
Agency: Publicis Italy / Milan + DIVISION / Paris + Mikros Image / Paris + Sizzer / Amsterdam
Client: Diesel
Category: Cinema Advertising
Points: 45.0
You Can't Stop Us
Agency: Wieden+Kennedy / Portland + Pulse Films + Nike
Client: Nike
Category: Innovation & Transformation / Innovation in Lockdown
Points: 45.0
Best Enjoyed Vertically
Agency: DDB / Chicago + Another Country / Chicago + SMUGGLER + Framestore
Client: Starburst Swirlers
Category: Mobile-First Video / Over 15 Seconds
Points: 45.0
Best Enjoyed Vertically
Agency: DDB / Chicago + Another Country / Chicago + SMUGGLER + Framestore
Client: Starburst Swirlers
Category: Craft / Art Direction
Points: 45.0
Eurythenes plasticus
Agency: BBDO Group Germany GmbH + Sehsucht GmbH
Client: WWF Germany
Category: Stunts & Activations
Points: 45.0
Shot on iPhone by Damien Chazelle–Vertical Cinema
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple, Inc.
Category: Social Post / Single
Points: 45.0
The Future Official Sponsors of the NWSL
Agency: VaynerMedia / New York
Client: Budweiser (USA)
Category: Social Post / Series
Points: 45.0
You Can't Stop Us
Agency: a52 + Wieden+Kennedy / Portland + Joint Editorial / Portland + Pulse Films
Client: Nike
Category: Visual Effects / Single
Points: 45.0
Festive
Agency: Moving Picture Company / London + Riff Raff Films / London + Burberry / London
Client: Burberry
Category: Visual Effects / Single
Points: 45.0
The Match of Ages
Agency: We Believers / New York
Client: Corona
Category: Innovation & Transformation / Innovation in Lockdown
Points: 45.0
Donation Dollar
Agency: Saatchi & Saatchi / Australia + Herd MSL / Australia
Client: The Royal Australian Mint
Category: Integrated Campaign
Points: 45.0
True Name
Agency: McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York
Client: Mastercard
Category: Innovation & Transformation / Innovation in Direct Marketing
Points: 45.0
Raising Profiles
Agency: FCB Inferno / London
Client: The Big Issue & LinkedIn
Category: Innovation & Transformation / Innovation in Lockdown
Points: 45.0
Michelob ULTRA Courtside
Agency: FCB / New York
Client: Michelob ULTRA, Microsoft, NBA
Category: Innovation & Transformation / Innovation in Lockdown
Points: 45.0
Donation Dollar
Agency: Saatchi & Saatchi / Australia + Herd MSL / Australia
Client: The Royal Australian Mint
Category: Physical Items
Points: 45.0
SICK BEATS
Agency: Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel
Client: Woojer
Category: Products
Points: 45.0
The Unfinished Votes
Agency: McCann Health / New York + LightFarm Studios / Rio de Janeiro + The Colony / New York + Yessian / Detroit
Client: Change the Ref
Category: Digital / Use of Technology
Points: 45.0
The Unfinished Votes
Agency: McCann Health / New York + LightFarm Studios / Rio de Janeiro + The Colony / New York + Yessian / Detroit
Client: Change the Ref
Category: Innovation & Transformation / Innovation in Health & Wellness
Points: 45.0
SICK BEATS
Agency: Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel
Client: Woojer
Category: Innovation & Transformation / Innovation in Health & Wellness
Points: 45.0
#wombpainstories
Agency: AMV BBDO / London
Client: Essity Bodyform/Libresse
Category: Craft / Art Direction
Points: 45.0
Michelob ULTRA Courtside
Agency: FCB / New York
Client: Michelob ULTRA, Microsoft, NBA
Category: Innovation & Transformation / Innovation in Lockdown
Points: 45.0
SICK BEATS
Agency: Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel
Client: Woojer
Category: Innovation & Transformation / Innovation in Radio & Audio
Points: 45.0
Confusing Times
Agency: DAVID / Madrid + Pickle Music / New York
Client: Burger King
Category: Craft / Writing - Series
Points: 45.0
SICK BEATS
Agency: Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel
Client: Woojer
Category: Craft / Use of Music
Points: 45.0
True Name
Agency: McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York
Client: Mastercard
Category: Physical Products
Points: 45.0
SICK BEATS
Agency: Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel
Client: Woojer
Category: Physical Products
Points: 45.0
Michelob ULTRA Courtside
Agency: FCB / New York
Client: Michelob ULTRA, Microsoft, NBA
Category: Brand Installations
Points: 45.0
SICK BEATS
Agency: Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel
Client: Woojer
Category: Craft / Use of Technology
Points: 45.0
SICK BEATS
Agency: Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel
Client: Woojer
Category: Innovation & Transformation / Innovation in Experiential
Points: 45.0
Alone with Me
Agency: Spotify In-House
Client: Spotify
Category: Innovation & Transformation / Innovation in Lockdown
Points: 45.0
Farewell, Work Holiday Parties
Agency: DDB / Chicago + LIME Studios + Arcade + Arts & Sciences
Client: Miller Lite
Category: Craft / Printing & Production
Points: 45.0
Michelob ULTRA Courtside
Agency: FCB / New York
Client: Michelob ULTRA, Microsoft, NBA
Category: Innovation & Transformation / Innovation in Lockdown
Points: 45.0
Flavour Of Home
Agency: Hakuhodo Indonesia / Jakarta
Client: Sushi Sei
Category: Craft / Illustration
Points: 45.0
Courage is Beautiful
Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto
Client: Unilever / Dove
Category: Craft / Photography
Points: 45.0
Mothers Smile Strong
Agency: VMLY&R / Dubai
Client: Colgate
Category: Craft / Photography
Points: 45.0
#painstories
Agency: AMV BBDO / London
Client: Essity Bodyform/Libresse
Category: Creative Use of Data
Points: 45.0
#painstories
Agency: AMV BBDO / London
Client: Essity Bodyform/Libresse
Category: Storytelling
Points: 45.0
#wombpainstories
Agency: AMV BBDO / London
Client: Essity Bodyform/Libresse
Category: Integrated PR Campaign
Points: 45.0
#wombpainstories
Agency: AMV BBDO / London
Client: Essity Bodyform/Libresse
Category: Integrated Branding Campaign
Points: 45.0
#wombpainstories
Agency: AMV BBDO / London
Client: Essity Bodyform/Libresse
Category: Online Community / Platform
Points: 45.0
#wombstories
Agency: AMV BBDO / London
Client: Essity Bodyform/Libresse
Category: Long Form Video / Single
Points: 45.0
#wombstories
Agency: AMV BBDO / London
Client: Essity Bodyform/Libresse
Category: Online Films & Video / Long Form - Single
Points: 45.0
Client:
San Francisco Symphony
Title:
San Francisco Symphony Dynamic Typography
Category:
Typography / Dynamic / In Motion
Award:
2021 Design Gold Pencil
Points:
45.0
Client:
City of Chicago
Title:
Boards of Change
Category:
Spatial Design / Experiential & Immersive
Award:
2021 Design Gold Pencil
Points:
45.0
Client:
City of Chicago
Title:
Boards of Change
Category:
Innovation & Transformation / Innovation in Design
Award:
2021 Design Gold Pencil
Points:
45.0
Client:
Essity Bodyform/Libresse
Title:
#wombstories
Category:
Craft / Art Direction
Award:
2021 Branded Entertainment Gold Pencil
Points:
45.0
Client:
Michelob ULTRA, Microsoft, NBA
Title:
Michelob ULTRA Courtside
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Branded Entertainment Gold Pencil
Points:
45.0
Client:
Beats by Dr. Dre
Title:
You Love Me
Category:
Television & VOD / Short Form - Single
Award:
2021 Film Gold Pencil
Points:
45.0
Client:
Global Women
Title:
A Career-Limiting Campaign
Category:
Low Budget / Under 50K Budget
Award:
2021 Film Gold Pencil
Points:
45.0
Client:
Nike
Title:
You Can't Stop Us
Category:
Online Films & Video / Long Form - Single
Award:
2021 Film Gold Pencil
Points:
45.0
Client:
Diesel
Title:
Francesca
Category:
Cinema Advertising
Award:
2021 Film Gold Pencil
Points:
45.0
Client:
Nike
Title:
You Can't Stop Us
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Film Gold Pencil
Points:
45.0
Client:
Starburst Swirlers
Title:
Best Enjoyed Vertically
Category:
Mobile-First Video / Over 15 Seconds
Award:
2021 Mobile Gold Pencil
Points:
45.0
Client:
Starburst Swirlers
Title:
Best Enjoyed Vertically
Category:
Craft / Art Direction
Award:
2021 Mobile Gold Pencil
Points:
45.0
Client:
WWF Germany
Title:
Eurythenes plasticus
Category:
Stunts & Activations
Award:
2021 Social Media Gold Pencil
Points:
45.0
Client:
Apple, Inc.
Title:
Shot on iPhone by Damien Chazelle–Vertical Cinema
Category:
Social Post / Single
Award:
2021 Social Media Gold Pencil
Points:
45.0
Client:
Budweiser (USA)
Title:
The Future Official Sponsors of the NWSL
Category:
Social Post / Series
Award:
2021 Social Media Gold Pencil
Points:
45.0
Client:
Nike
Title:
You Can't Stop Us
Category:
Visual Effects / Single
Award:
2021 Moving Image Craft Gold Pencil
Points:
45.0
Client:
Burberry
Title:
Festive
Category:
Visual Effects / Single
Award:
2021 Moving Image Craft Gold Pencil
Points:
45.0
Client:
Corona
Title:
The Match of Ages
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Moving Image Craft Gold Pencil
Points:
45.0
Client:
The Royal Australian Mint
Title:
Donation Dollar
Category:
Integrated Campaign
Award:
2021 Direct Marketing Gold Pencil
Points:
45.0
Client:
Mastercard
Title:
True Name
Category:
Innovation & Transformation / Innovation in Direct Marketing
Award:
2021 Direct Marketing Gold Pencil
Points:
45.0
Client:
The Big Issue & LinkedIn
Title:
Raising Profiles
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Direct Marketing Gold Pencil
Points:
45.0
Client:
Michelob ULTRA, Microsoft, NBA
Title:
Michelob ULTRA Courtside
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Direct Marketing Gold Pencil
Points:
45.0
Client:
The Royal Australian Mint
Title:
Donation Dollar
Category:
Physical Items
Award:
2021 Direct Marketing Gold Pencil
Points:
45.0
Client:
Woojer
Title:
SICK BEATS
Category:
Products
Award:
2021 Health, Wellness & Pharma Gold Pencil
Points:
45.0
Client:
Change the Ref
Title:
The Unfinished Votes
Category:
Digital / Use of Technology
Award:
2021 Health, Wellness & Pharma Gold Pencil
Points:
45.0
Client:
Change the Ref
Title:
The Unfinished Votes
Category:
Innovation & Transformation / Innovation in Health & Wellness
Award:
2021 Health, Wellness & Pharma Gold Pencil
Points:
45.0
Client:
Woojer
Title:
SICK BEATS
Category:
Innovation & Transformation / Innovation in Health & Wellness
Award:
2021 Health, Wellness & Pharma Gold Pencil
Points:
45.0
Client:
Essity Bodyform/Libresse
Title:
#wombpainstories
Category:
Craft / Art Direction
Award:
2021 Integrated Gold Pencil
Points:
45.0
Client:
Michelob ULTRA, Microsoft, NBA
Title:
Michelob ULTRA Courtside
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Integrated Gold Pencil
Points:
45.0
Client:
Woojer
Title:
SICK BEATS
Category:
Innovation & Transformation / Innovation in Radio & Audio
Award:
2021 Radio & Audio Gold Pencil
Points:
45.0
Client:
Burger King
Title:
Confusing Times
Category:
Craft / Writing - Series
Award:
2021 Radio & Audio Gold Pencil
Points:
45.0
Client:
Woojer
Title:
SICK BEATS
Category:
Craft / Use of Music
Award:
2021 Radio & Audio Gold Pencil
Points:
45.0
Client:
Mastercard
Title:
True Name
Category:
Physical Products
Award:
2021 Experiential & Immersive Gold Pencil
Points:
45.0
Client:
Woojer
Title:
SICK BEATS
Category:
Physical Products
Award:
2021 Experiential & Immersive Gold Pencil
Points:
45.0
Client:
Michelob ULTRA, Microsoft, NBA
Title:
Michelob ULTRA Courtside
Category:
Brand Installations
Award:
2021 Experiential & Immersive Gold Pencil
Points:
45.0
Client:
Woojer
Title:
SICK BEATS
Category:
Craft / Use of Technology
Award:
2021 Experiential & Immersive Gold Pencil
Points:
45.0
Client:
Woojer
Title:
SICK BEATS
Category:
Innovation & Transformation / Innovation in Experiential
Award:
2021 Experiential & Immersive Gold Pencil
Points:
45.0
Client:
Spotify
Title:
Alone with Me
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Creative Use of Data Gold Pencil
Points:
45.0
Client:
Miller Lite
Title:
Farewell, Work Holiday Parties
Category:
Craft / Printing & Production
Award:
2021 Out of Home Gold Pencil
Points:
45.0
Client:
Michelob ULTRA, Microsoft, NBA
Title:
Michelob ULTRA Courtside
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Out of Home Gold Pencil
Points:
45.0
Client:
Sushi Sei
Title:
Flavour Of Home
Category:
Craft / Illustration
Award:
2021 Print Gold Pencil
Points:
45.0
Client:
Unilever / Dove
Title:
Courage is Beautiful
Category:
Craft / Photography
Award:
2021 Print Gold Pencil
Points:
45.0
Client:
Colgate
Title:
Mothers Smile Strong
Category:
Craft / Photography
Award:
2021 Print Gold Pencil
Points:
45.0
Client:
Essity Bodyform/Libresse
Title:
#painstories
Category:
Creative Use of Data
Award:
2021 Digital Craft Gold Pencil
Points:
45.0
Client:
Essity Bodyform/Libresse
Title:
#painstories
Category:
Storytelling
Award:
2021 Creative Use of Data Gold Pencil
Points:
45.0
Client:
Essity Bodyform/Libresse
Title:
#wombpainstories
Category:
Integrated PR Campaign
Award:
2021 Public Relations Gold Pencil
Points:
45.0
Client:
Essity Bodyform/Libresse
Title:
#wombpainstories
Category:
Integrated Branding Campaign
Award:
2021 Integrated Gold Pencil
Points:
45.0
Client:
Essity Bodyform/Libresse
Title:
#wombpainstories
Category:
Online Community / Platform
Award:
2021 Interactive & Online Gold Pencil
Points:
45.0
Client:
Essity Bodyform/Libresse
Title:
#wombstories
Category:
Long Form Video / Single
Award:
2021 Branded Entertainment Gold Pencil
Points:
45.0
Client:
Essity Bodyform/Libresse
Title:
#wombstories
Category:
Online Films & Video / Long Form - Single
Award:
2021 Film Gold Pencil
Points:
45.0
