The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Discipline
-
Discipline
Integrated
- All
- Branded Entertainment
- Creative Effectiveness
- Creative Use of Data
- Design
- Digital Craft
- Direct Marketing
- Experiential & Immersive
- Film
- Health, Wellness & Pharma
- In-House
- Integrated
- Interactive & Online
- Mobile
- Moving Image Craft
- Music & Sound Craft
- Out of Home
- Penta Pencil
- Public Relations
- Radio & Audio
- Social Media
Award
-
Award
Gold Pencil
- All
- Gold Pencil
- Silver Pencil
- Merit
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One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
#wombpainstories
Agency: AMV BBDO / London
Client: Essity Bodyform/Libresse
Category: Craft / Art Direction
Points: 45.0
Michelob ULTRA Courtside
Agency: FCB / New York
Client: Michelob ULTRA, Microsoft, NBA
Category: Innovation & Transformation / Innovation in Lockdown
Points: 45.0
#wombpainstories
Agency: AMV BBDO / London
Client: Essity Bodyform/Libresse
Category: Integrated Branding Campaign
Points: 45.0
Contract for Change
Agency: FCB / Chicago + FCB / New York + Lord + Thomas / Chicago + Myles Beeson / Chicago
Client: Michelob ULTRA
Category: Innovation & Transformation / Innovation in Integrated
Points: 45.0
Michelob ULTRA Courtside
Agency: FCB / New York
Client: Michelob ULTRA, Microsoft, NBA
Category: Brand Partnerships
Points: 45.0
Pizza Hut x IKEA SÄVA
Agency: Ogilvy / Hong Kong
Client: Pizza Hut
Category: Brand Partnerships
Points: 45.0