The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Donation Dollar
Agency: Saatchi & Saatchi / Australia + Herd MSL / Australia
Client: The Royal Australian Mint
Category: Integrated Campaign
Points: 45.0
True Name
Agency: McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York
Client: Mastercard
Category: Innovation & Transformation / Innovation in Direct Marketing
Points: 45.0
Raising Profiles
Agency: FCB Inferno / London
Client: The Big Issue & LinkedIn
Category: Innovation & Transformation / Innovation in Lockdown
Points: 45.0
Michelob ULTRA Courtside
Agency: FCB / New York
Client: Michelob ULTRA, Microsoft, NBA
Category: Innovation & Transformation / Innovation in Lockdown
Points: 45.0
Donation Dollar
Agency: Saatchi & Saatchi / Australia + Herd MSL / Australia
Client: The Royal Australian Mint
Category: Physical Items
Points: 45.0
Courage is Beautiful
Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto
Client: Unilever / Dove
Category: Out of Home / Billboards & Transit
Points: 45.0
Donation Dollar
Agency: Saatchi & Saatchi / Australia + Herd MSL / Australia
Client: The Royal Australian Mint
Category: Non-traditional & Guerrilla Marketing
Points: 45.0
For Your Consideration
Agency: Saatchi & Saatchi / New York
Client: Women in Film
Category: Out of Home / Billboards & Transit
Points: 45.0
Michelob ULTRA Courtside
Agency: FCB / New York
Client: Michelob ULTRA, Microsoft, NBA
Category: Experiential / Live Events
Points: 45.0
Raising Profiles
Agency: FCB Inferno / London
Client: The Big Issue & LinkedIn
Category: Digital & Online / Ecommerce
Points: 45.0
The Beer Cap Project.
Agency: MullenLowe SSP3 / Bogotá + AB InBev / Bogotá
Client: AB InBev / Aguila Beer
Category: Physical Items
Points: 45.0
The Future Official Sponsors of the NWSL
Agency: VaynerMedia / New York
Client: Budweiser (USA)
Category: Integrated Campaign
Points: 45.0
The Match of Ages
Agency: We Believers / New York
Client: Corona
Category: Experiential / Virtual Events
Points: 45.0
True Name
Agency: McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York
Client: Mastercard
Category: Experiential / Customer Experience / CX
Points: 45.0
Client:
The Royal Australian Mint
Title:
Donation Dollar
Category:
Integrated Campaign
Award:
2021 Direct Marketing Gold Pencil
Points:
45.0
Client:
Mastercard
Title:
True Name
Category:
Innovation & Transformation / Innovation in Direct Marketing
Award:
2021 Direct Marketing Gold Pencil
Points:
45.0
Client:
The Big Issue & LinkedIn
Title:
Raising Profiles
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Direct Marketing Gold Pencil
Points:
45.0
Client:
Michelob ULTRA, Microsoft, NBA
Title:
Michelob ULTRA Courtside
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Direct Marketing Gold Pencil
Points:
45.0
Client:
The Royal Australian Mint
Title:
Donation Dollar
Category:
Physical Items
Award:
2021 Direct Marketing Gold Pencil
Points:
45.0
Client:
Unilever / Dove
Title:
Courage is Beautiful
Category:
Out of Home / Billboards & Transit
Award:
2021 Direct Marketing Gold Pencil
Points:
45.0
Client:
The Royal Australian Mint
Title:
Donation Dollar
Category:
Non-traditional & Guerrilla Marketing
Award:
2021 Direct Marketing Gold Pencil
Points:
45.0
Client:
Women in Film
Title:
For Your Consideration
Category:
Out of Home / Billboards & Transit
Award:
2021 Direct Marketing Gold Pencil
Points:
45.0
Client:
Michelob ULTRA, Microsoft, NBA
Title:
Michelob ULTRA Courtside
Category:
Experiential / Live Events
Award:
2021 Direct Marketing Gold Pencil
Points:
45.0
Client:
The Big Issue & LinkedIn
Title:
Raising Profiles
Category:
Digital & Online / Ecommerce
Award:
2021 Direct Marketing Gold Pencil
Points:
45.0
Client:
AB InBev / Aguila Beer
Title:
The Beer Cap Project.
Category:
Physical Items
Award:
2021 Direct Marketing Gold Pencil
Points:
45.0
Client:
Budweiser (USA)
Title:
The Future Official Sponsors of the NWSL
Category:
Integrated Campaign
Award:
2021 Direct Marketing Gold Pencil
Points:
45.0
Client:
Corona
Title:
The Match of Ages
Category:
Experiential / Virtual Events
Award:
2021 Direct Marketing Gold Pencil
Points:
45.0