The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2018 One Show - UX / UI

Samsung SmartSuit

Agency Cheil / Amsterdam

Client Samsung Benelux


Cross-Channel / Digital / Physical Cross-Channel

Annual ID


2018 Awards

Total Points: 10

Bronze Pencil



Cheil Amsterdam / Amsterdam

PR / Marketing Agency

Glasnost / Amsterdam

Production Company

Eyeforce / Amsterdam
Woodwork / Amsterdam

Media Company

Starcom Nederland / Amstelveen

Executive Creative Director

Thijs de Boer

Agency Producer

Pirke Bergsma

Content Strategist

Roen Roomberg

Digital Artist / Multimedia

Charlie Feld

Music / Sound

Terry Devine King

Technical Producer

Mario Piepenbrink

Creative Team

Pepijn Spanjerberg
Norman Groenewegen


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