The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2019 One Show - Branded Entertainment

REACTLAND

Agency Wieden+Kennedy / Shanghai

Client Nike Greater China

Category

Gaming / Physical Games

Annual ID

OS_BE19078M

2019 Awards

Total Points: 2

Merit

Credits

Agency

Wieden+Kennedy / Shanghai

Art Director

Josh King

Writer

Aier Xu

Designer

Fish Ho
Helen Yu

Producer

Sanne Drogtrop
Xiong Xiong

Creative Director

Hao Dong
Hesky Lu
Okan Usta

Executive Creative Director

Ian Toombs
Vivian Young

Creative Technologist

Rhys Turner

Strategist

Leon Lin
Carina Huang

Account Team

Xueer Ren
Dino Xu
Qinna Ye

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