The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Television & VOD / Varying Length Series
Annual ID
OS22_FI018S
About the Work
The Apple Watch 911 campaign includes a total of four spots. Using the real 911 recordings and the actual automated Fall Detection recording, these films were designed to show how Apple Watch has the ability to get you the help you need when you're unable to reach your iPhone or are knocked unconscious after taking a hard fall. These films aired on broadcast television, social channels and the Apple YouTube channel.
2022 Awards
Total Points: 21
Silver Pencil
Credits
Internal / In-House Agency
Apple Marcom
Post Production Company
Elastic / Santa Monica
Related Awards
