The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2022 One Show - Health & Wellness

Erase The Line

Agency Intouch Group / New York + / Sao Paolo

Client The Chrysalis Initiative



Annual ID


About the Work

Black women are 42% more likely to die from breast cancer than white women. In a systemically biased healthcare system, Black women are often dismissed and ignored, and treated with prejudices that keep them from receiving an equitable standard of care.

This needs to change.

The Chrysalis Initiative launched ERASE THE LINE, a call to action to end the disparity. We created the world's first digital resource specifically designed for Black women by Black women.

The resource provides them with the tools to recognize and address racism in their cancer care, including:

1 - A 24/7 coach who survived breast cancer herself and understands how to steer around bias
2 - A rating/review system to highlight who among healthcare providers are offer equal care and more importantly who doesn't
3 - A bias tracking system, where every patient interaction is monitored and scored to ensure the treatment journey is bias-free

2022 Awards

Total Points: 3




Intouch Group / New York

Post Production Company / Sao Paulo

Chief Creative Officer

Susan Perlbachs

Creative Director

Diana Krulik-Bentzen
Ron Larson

Creative Technologist

Craig Johnston

Executive Creative Director

Nicholas Capanear

Group Creative Director

Ivan Blotta


Luciano Cian


British Randle

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