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The Micropedia of Microaggressions
Agency Zulu Alpha Kilo + Black Business and Professional Association + Toronto Metropolitan University's Diversity Institute + Canadian Congress on inclusive diversity and workplace equity + Pride at Work Canada
Category
Single Region or Market / Non-Profit / Charity
Annual ID
OS23_CE032M
About the Work
Not all acts of bias are easy to see or identify. Some of them are so subtle, they’re only felt. These subtle but painful interactions are known as microaggressions and they have a significant impact on peoples’ physical and mental health. To help raise self-awareness around this issue, Canada’s largest Diversity, Equity and Inclusion organizations (Black Business & Professional Association, Canadian Congress on Inclusive Diversity & Workplace Equity, Pride at Work, and the Diversity Institute), launched The Micropedia, the first encyclopedia of microaggressions.
It’s a judgement-free online tool that provides easy-to-digest information where people can unlearn their unconscious bias and make immediate changes in their daily interactions with others. Like Wikipedia, entries are collected via user submissions. All entries span nine categories and define the harmful impact of the microaggression while providing resources and real-world examples from news, media, and pop culture. Unlearning starts the TheMicropedia.org
It’s a judgement-free online tool that provides easy-to-digest information where people can unlearn their unconscious bias and make immediate changes in their daily interactions with others. Like Wikipedia, entries are collected via user submissions. All entries span nine categories and define the harmful impact of the microaggression while providing resources and real-world examples from news, media, and pop culture. Unlearning starts the TheMicropedia.org
2023 Awards
Total Points: 3
Merit
Credits
Agency
Zulu Alpha Kilo
Client
Nadine Spencer
Alex Ihama
Wendy Cukier
Colin Druhan
Client / Brand
Black Business and Professional Association
Toronto Metropolitan University's Diversity Institute
Canadian Congress on inclusive diversity and workplace equity + Pride at Work Canada
Music / Sound Production Company
Pirate Audio / Toronto
Editing Company
zulubot
Art Director
Andrea Por
Copywriter
Christina Roche
Animator
Ashlee Mitchell
Chief Creative Officer
Zak Mroueh
Designer
Zoe Kim
Director
Barbara Shearer
Executive Creative Director
Stephanie Yung
Christina Yu
Executive Producer
Maggie Blouin Pearl
Illustrator
Nabil Elsaadi
Agency Producer
Rebecca Adams
Kenneth Haz
Design Director
Jeff Watkins
Developer
Jake Edwards
Kyle Collins
Ariana Emond
Engineer
Ian Boddy
Motion Graphics
Mike Sevigny
Strategy Director
Spencer MacEachern
Adrian Ver
Patrick Henderson
Sean Bell
Account Team
Rob Feightner
Karla Ramirez
Michael Brathwaite
Alexa Macdonald
Amy Nguyen
Agency In-House Production
zulubot
Audio Social
Noah Mroueh
Cinematographer/DOP
Greg Bennet
Head Of Design
Stephanie Yung
Key Grip
Prassan Patel
Online/Colourist
Felipe Chaparro
Post producer
Sarah Dayus
Mariya Guzova
Production Artists
Pavel Petriycki
Mila Lukezich
Cecilia Bernasch
Production director
Ola Stodulska
Production House Producer
Lauren Schell
Mitch Cappe
Adam Palmer
Jackie Pal
Studio Director
James Graham
UX/UI Designer
Damian Simev
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