The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Spriteverso
Agency Wieden+Kennedy / São Paulo + Coca-Cola (Sprite) / Rio de Janeiro + LOUD+ / São Paulo + The Youth / Curitiba
Category
Moving Image / Series
Annual ID
OS23_DE060B
About the Work
The campaign is based around the idea of the “Spriteverse”, an alternative universe that offers a break from the nerve-frying “mental heat” and obligations of our daily lives. The narratives are totally bizarre but relatable at the same time. The spots take place in familiarly mundane environments – from a busy bus to a long queue – though the scenarios end with stranger resolutions, like characters melting or floating away on Sprite-shaped inflatables.
2023 Awards
Total Points: 9
Bronze Pencil
Credits
Agency
Wieden+Kennedy / São Paulo
Client / Brand
Coca-Cola (Sprite) / Rio de Janeiro
Production Company
The Youth / Curitiba
Music / Sound Production Company
LOUD+ / São Paulo
Art Director
Cacá Barabás
Izadora Petrovcic
Copywriter
Thom Bregantin
Julia Machado
Animator
Lucian Trofin
Chief Creative Officer
Felipe Ribeiro
Creative Director
Charles Faria
Renan Molin
Director
Colossal -
Editor
Colossal -
Executive Producer
Carol Cherobim
João Machado
Music Supervisor
Fabio Smeili
Felipe Kim
Gustavo Garbato
Planner
Andre Troster
Thassio Rolim
Project Manager
Renata Jay
Thais Ayres
3D Model
Bruno Cornelsen
Rafael Wensersky
3D Motion
Leandro Beltran
Account team
Beatriz Almonacid
Karen Pardo
Heloisa Artioli
Art Direction & Concept Design
Yonk`` -
Color
Erick Moraes
Production Company - Creative Director
Diogo Gameiro
João Machado
Social Strategy
Carolina Pileggi
Thiago Perin
Thiago Loreto
VFX
Colossal -
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