The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2023 One Show - Design


Agency Wieden+Kennedy / São Paulo + Coca-Cola (Sprite) / Rio de Janeiro + LOUD+ / São Paulo + The Youth / Curitiba

Client The Coca-Cola Company / Sprite


Moving Image / Series

Annual ID


About the Work

The campaign is based around the idea of the “Spriteverse”, an alternative universe that offers a break from the nerve-frying “mental heat” and obligations of our daily lives. The narratives are totally bizarre but relatable at the same time. The spots take place in familiarly mundane environments – from a busy bus to a long queue – though the scenarios end with stranger resolutions, like characters melting or floating away on Sprite-shaped inflatables.

2023 Awards

Total Points: 9



Wieden+Kennedy / São Paulo

Client / Brand

Coca-Cola (Sprite) / Rio de Janeiro

Production Company

The Youth / Curitiba

Music / Sound Production Company

LOUD+ / São Paulo


Lucian Trofin

Chief Creative Officer

Felipe Ribeiro

Creative Director

Charles Faria
Renan Molin


Colossal -


Colossal -

Executive Producer

Carol Cherobim
João Machado


Andre Troster
Thassio Rolim

Project Manager

Renata Jay
Thais Ayres

3D Model

Bruno Cornelsen
Rafael Wensersky

3D Motion

Leandro Beltran

Account team

Beatriz Almonacid
Karen Pardo
Heloisa Artioli

Art Direction & Concept Design

Yonk`` -


Erick Moraes

Production Company - Creative Director

Diogo Gameiro
João Machado

Social Strategy

Carolina Pileggi
Thiago Perin
Thiago Loreto


Colossal -

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