The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
About the Work
Comic Sans is the most polarising font to date, due to its highly asymmetrical nature. While this irregularity makes it popular amongst the dyslexic community, it is also what makes designers despise it so much.
By deconstructing Comic Sans, we were able to determine the characteristics that make it one of the most dyslexia-friendly fonts. Then, we used them to inspire a new typeface that adopts the same irregularity, except this time, in an aesthetically pleasing way.
Inconstant Regular was created to bridge the gap between design and inclusivity, through its irregular shapes, three stylistic sets, and built-in variable accessibility features. Making it a font that can be tailored to fit infinite individual needs and desired typographic aesthetics.
By deconstructing Comic Sans, we were able to determine the characteristics that make it one of the most dyslexia-friendly fonts. Then, we used them to inspire a new typeface that adopts the same irregularity, except this time, in an aesthetically pleasing way.
Inconstant Regular was created to bridge the gap between design and inclusivity, through its irregular shapes, three stylistic sets, and built-in variable accessibility features. Making it a font that can be tailored to fit infinite individual needs and desired typographic aesthetics.
2023 Awards
Total Points: 9
Bronze Pencil
Credits
Agency
INNOCEAN / Berlin
Design Firm
Brokstad Studio / New York
PR / Marketing Agency
BOT Inc. / Brighton
Client / Brand
Dyslexia Scotland
Music / Sound Production Company
DaHouse Audio / Berlin
Media Distribution Company
Havas Media / London
Designer
Elise Chastel
Paula Santos
Executive Creative Director
Ricardo Wolff
Producer
Valeria Preisler-Vogel
Associate Creative Director
Anna Berlin
Marcelo Pignatari
Senior Copywriter
Noha Fahmy
Senior Designer
Julia Sachse
Associate Creative Director, Digital
Andrés Andrade
Business Director
Mark Preston
CHIEF OPERATING OFFICER
Jonathan Hill
Design & Creative Direction
Daniel Brokstad
European Chief Creative Officer
Gabriel Mattar
HEAD OF ART
Maso Heck
Junior Designer
János Hunor Vári
Nika Belskaia
Photographer Stills
Ragnar Schmuck
public relations
Ellie Botwood
Senior Strategist
Odile Breffa
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