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Million Spoons
Agency Leo Burnett Group Thailand / Bangkok + Thai Health Promotion Foundation / Bangkok + Mum Films / Bangkok + TEMSIANG Sound Studio Co., Ltd. / Bangkok
Category
Television & VOD / 30 Seconds and Under - Single
Annual ID
OS23_FI039M
About the Work
Thai Health Promotion Foundation wants to encourage Thais to reduce their sodium intake with a seasoning habit-themed campaign that warns "the more seasoning you add, the more sodium you store, the more you harm your life."
Thais are accustomed to flavorful dishes, and adding more seasoning has become their habit. Forgetting that every dish has been salted, they think that a small amount of seasoning can’t do any harm. This is an unaware self-harming habit that makes Thais’ bodies store sodium from seasoning more than their daily needs, which can cause many fatal diseases.
To solve this problem, we created a film about a man who is eating food that has been seasoned at a restaurant. He adds more fish sauce out of habit, believing that just one teaspoon would be fine. However, the sum of sodium in a year is a lot, as evidenced by the stunning visual of seasoning spoons that were stored from each meal for a year which stick on his body, encouraging audiences to be sodium-aware and rethink before adding more seasoning. "Less seasoning, less sodium, less disease."
Thais are accustomed to flavorful dishes, and adding more seasoning has become their habit. Forgetting that every dish has been salted, they think that a small amount of seasoning can’t do any harm. This is an unaware self-harming habit that makes Thais’ bodies store sodium from seasoning more than their daily needs, which can cause many fatal diseases.
To solve this problem, we created a film about a man who is eating food that has been seasoned at a restaurant. He adds more fish sauce out of habit, believing that just one teaspoon would be fine. However, the sum of sodium in a year is a lot, as evidenced by the stunning visual of seasoning spoons that were stored from each meal for a year which stick on his body, encouraging audiences to be sodium-aware and rethink before adding more seasoning. "Less seasoning, less sodium, less disease."
2023 Awards
Total Points: 3
Merit
Credits
Agency
Leo Burnett Group Thailand / Bangkok
Client / Brand
Thai Health Promotion Foundation / Bangkok
Production Company
Mum Films / Bangkok
Music / Sound Production Company
TEMSIANG Sound Studio Co., Ltd. / Bangkok
Banana Sound Studio / Bangkok
Chief Creative Officer
Sompat Trisadikun
Copywriter
Worakamol Bongkodmalee
Creative Director
Nonthaporn Ketmanee
Director
Suthon Petchsuwan
Director of Photography
Prapope Duangpikool
Editor
Dechmongkol Prasertsit
Executive Creative Director
Ariyawat Juntaratip
Executive Producer
Pattarajitr Trakarnkate
Producer
Nara Montrekul Na Ayudhya
Account Director
Kanitta Chartpong
Agency Producer
Sarawut Lertkittipaporn
Stylist
Kittisak Prasarndee
Account Management Director
Tida Vibulvanich
assistant director
Chairat Piriyawattanakul
Casting Master
Surangkana Suwanjinda
Colorlist
Jirapat Kungsapiwatana
Computer Graphic
Wanchai Boonsa-ard
Location Manager
Dechnarong Boonsongsang
Online Artist
Tanawich Kochaprom
Personal Assistant Director
Kataporn Saeieb
Post Producer
Kritsana Thaweesang
Sansanee Rungpongwanich
Production Manager
Sumittra Kudcharoen
Prop Master
Sivadach Dacha
Strategic planner
Chulanee Sirisaengtaksin
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