Argentinians are so crazy that, for them, faith prevails over reason. We found out that there were a lot of coincidences between the last time Argentina won a world cup and 2022, and since we are the most Argentinian beer brand, we were convinced that the final World Cup result was written long before it even began. So, we made a whole campaign out of it.
We launched an ad linking similarities between the 1986 world cup, won by Argentina, and Qatar 2022. We even forced some coincidences, like releasing a remake of a 1986 hit record. People went crazy, and the whole world started looking for more coincidences.
Finally, our faith turned into a real fact, and we celebrated with a new spot, which was filmed several months before the world cup had even begun.