The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Metaverse
Annual ID
OS23_GA031M
About the Work
The mission of Ronald McDonald House Charities is to create and support initiatives that have a positive impact on the well-being of sick children, their families and loved ones. In Sweden there are five RM Houses close to specialist care for children with difficult diagnoses. Each year, approximately 4,000 families live at the five Houses in Sweden. Many of them stay for long periods of treatment. Socializing and playing with other children in the same situation is important for the children's well-being. There are playrooms at the Houses, but due to the risk of infection and changed play habits, they are not used as frequently as before. Many children also lack the energy for physical play after tough treatments and operations. Several are bedridden or in need of a wheelchair for periods of time.
In November 2022, Sweden's sixth official Ronald McDonald House was inaugurated - on the game platform Roblox. A virtual playroom that children who have stayed at the Houses IRL helped to design - and which is only available to other children in the same situation and the friends they choose to invite. The House in Roblox makes it possible for children staying at all five houses in Sweden to meet and play. The game world will be regularly updated during 2023 with new mini games and events based on the wishes of the kids staying at the Houses now. Soon, the House in Roblox will become accessible to all children staying at Ronald McDonald Houses all over the world – connecting seriously ill children from over 60 countries.
In November 2022, Sweden's sixth official Ronald McDonald House was inaugurated - on the game platform Roblox. A virtual playroom that children who have stayed at the Houses IRL helped to design - and which is only available to other children in the same situation and the friends they choose to invite. The House in Roblox makes it possible for children staying at all five houses in Sweden to meet and play. The game world will be regularly updated during 2023 with new mini games and events based on the wishes of the kids staying at the Houses now. Soon, the House in Roblox will become accessible to all children staying at Ronald McDonald Houses all over the world – connecting seriously ill children from over 60 countries.
2023 Awards
Total Points: 3
Merit
Credits
Agency
NORD DDB / Stockholm
Chief Creative Officer
Andreas Dahlqvist
Designer
Daniel Liljas
Executive Producer
Mattias Yngwe
Producer
John Hichens
Social Media Manager
Emmy Björkman
Mira Ekman
Senior Copywriter
Petter Dixelius
Client Director & Strategy Lead
Jesper Andersson
Client Manager
Stina Nyberg
Creative lead / Art Director
Joel Ekstrand
Digital Client Director
Christoffer Åhlund
Digital Client Manager
Victor Söderblom
Film Production
Giant & Toys / Stockholm
Game Developer
Karta / Stockholm
PR
Frida Rosenqvist
Senior Client Director
Jens Wallin
Social Media & Content Creative
Mirjana Stanici
Social Media Strategist
Sara Dastory
Web Designer
Daniel Johansson
Related Awards
