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2023 One Show - Interactive, Online & Mobile

Wizarding World Holiday Trunk

Agency Special US / Los Angeles + Uber Eats / San Francisco + Warner Bros. Discovery

Client Uber Eats


Physical Product & Mobile Integration

Annual ID


About the Work

Uber Eats is an established player in the food delivery service, known for working with America’s favorite celebrities. From duo Lil Nas X and Elton John, to icons Jennifer Coolidge and Julia Fox, Uber Eats regularly employs cultural groundbreakers in its advertising. However, as delivery services reach peak penetration, consumers see very little difference between Uber Eats and its competitors. It was no longer enough for Uber Eats to just create cultural moments in commercials — we had to literally deliver them to people’s doorsteps in a way no other company could. The question was, what would America want delivered that they had never seen before? There’s one time of year when delivery is particularly relevant: the holidays. Known to be the busiest, most chaotic, and financially stressful time of year, it gave us the opportunity to provide something exciting at the convenience and value they need. While every household celebrates the holidays differently, there is one tradition shared across cultures: re-watching the fan-favorite Harry Potter movies. We partnered with Warner Bros. Discovery Global Consumer Products to create an exclusive holiday trunk that didn’t just deliver Wizarding World treats, but transported fans there through an interactive experience interweaving classic holiday traditions with augmented reality. At its center, a premium gingerbread kit of a Hogwarts-inspired castle that comes to life through digital games and unlockable enhancements. Every element was carefully crafted to feel as real to Hogwarts as possible, while providing a snack to boot. And it paid off: the trunks created so much fan fervor that it temporarily broke the Uber Eats app, and trunks showed up on eBay as fans scrambled to get a trunk of their own. With the exclusive Wizarding World holiday trunk, Uber Eats showed that they don’t only know culture, they deliver it too.

2023 Awards

Total Points: 3




Special US / Los Angeles

Client / Brand

Uber Eats / San Francisco
Warner Bros. Discovery

Production Company

Robotproof / Los Angeles

Post Production Company

The Forge / London

Media Distribution Company

EssenceMediacom / New York


Maddi Wagner


Joe Cotton

Creative Director

Alice Blastorah
Lisa Marshall


Charmaine Cheng

Executive Producer

Josh Burns

Account Director

Isaac Cerecke

Account Supervisor

Sarah Newton

Set Designer

Emma Winter

Strategy Director

Janet Shih

Brand Media Lead

Gracie Childress

Brand Media Manager

Keith Shattuck

CEO & Co-Founder

Matt Robison


Tom Turley

Executive Producer & Co-Founder

Tom Ironside

General Manager

Dom Dalton

Gingerbread Artist (shoot)

Michelle Wibowo

Gingerbread retailer

Biscuiteers / London

Global Creative Director

Ecole Weinstein

Head of Business Affairs

LaTanya Ware

Head of Marketing, US & CAN

Georgie Jeffreys

Head Of Production

Esther Perls

Head of strategy

Kelsey Karson

Lead Developer

Dave Seidman

Marketing manager

Meg Fortier

Partner / CEO

Cade Heyde

Partner / Chief Strategy Officer

Kelsey Hodgkin

Partner / Executive Creative Director

Dave Horton
Matthew Woodhams-Roberts

Photographer & Director

Sam Hofman

Photography Producer

Mark Kenney

President & Co-Founder

Brian Marshall

Senior Communications Manager

Becky Davis Katz

Senior Marketing Manager

Liza Keller
Brittany Williams
Stephanie Ponce


Jamie Watana
Kelechi Amadi

Senior Producer Digital

Amanda Weidel

Senior Producer Logistics

Carter Parrish

Senior Strategist

Jen Rose

Social & Digital Marketing Lead

Kaitlyn Mendoza


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