The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2023 One Show - Moving Image Craft & Production

Google Pixel - Your Life with Pixel

Agency Anomaly / Berlin

Client Google Pixel Germany

Category

Writing / Series

Annual ID

OS23_MI028B

About the Work

The smartphone industry in 2022 talks predominantly about technology - but what about those who use it? The Google Pixel is a smartphone that focuses on people and their needs. The challenge? How can we establish Google Pixel as a brand in the German market without using the traditional codes of smartphone communication, while focusing on the value that a smartphone can have in people's real lives? "Your Life with Pixel" - In three interwoven short films "Ohne Dich" (Without You), "Was hei├čt Liebe" (What is Love) and "29 Prozent" (20 Percent), we take an honest look at the concept of modern love. The narrative makes use of the Google Pixel and its helpful features to shed light on three different relationships. Using that of a patchwork family as a metaphor for modern Germany, we position the Google Pixel as the smartphone that is true to life. In three emotional films, we show what role the Google Pixel can play in people's everyday lives. The three stories are written to reveal three perspectives on an event: In each, each main character struggles with their internal and external conflicts on the topic of love. The three films can be viewed holistically or individually. Either way, they offer an emotional rollercoaster ride that positions the Google Pixel in people's everyday lives.

Campaign

Google Pixel - Your Life with Pixel - 29 Percent

https://vimeo.com/792951534

Google Pixel - Your Life with Pixel - What is Love

https://vimeo.com/785923669

Google Pixel - Your Life with Pixel - Without You

https://vimeo.com/792946363

2023 Awards

Total Points: 9

Credits

Agency

Anomaly / Berlin

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