The smartphone industry in 2022 talks predominantly about technology - but what about those who use it? The Google Pixel is a smartphone that focuses on people and their needs. The challenge? How can we establish Google Pixel as a brand in the German market without using the traditional codes of smartphone communication, while focusing on the value that a smartphone can have in people's real lives?

"Your Life with Pixel" - In three interwoven short films "Ohne Dich" (Without You), "Was heißt Liebe" (What is Love) and "29 Prozent" (20 Percent), we take an honest look at the concept of modern love. The narrative makes use of the Google Pixel and its helpful features to shed light on three different relationships. Using that of a patchwork family as a metaphor for modern Germany, we position the Google Pixel as the smartphone that is true to life.

In three emotional films, we show what role the Google Pixel can play in people's everyday lives. The three stories are written to reveal three perspectives on an event: In each, each main character struggles with their internal and external conflicts on the topic of love. The three films can be viewed holistically or individually. Either way, they offer an emotional rollercoaster ride that positions the Google Pixel in people's everyday lives.