The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
THE GLITCH
Agency BBDO Group Germany GmbH / Duesseldorf + Alzheimer Forschung Initiative e.V. / Duesseldorf + Caviar Film / Mechelen + Frames Post Production
Category
Sound Design
Annual ID
OS23_MS053M
About the Work
Alzheimer’s effects have been described as glitches in the patient’s brain.
It’s a disease for which no cure exists yet, but research may find one.
To raise donations for this cause, we partnered up with neuroscientists and created a film based on patients’ and relatives’ real-life experiences.
It combines “data moshing” editing effects with a first-person POV, putting the viewer in the shoes of a patient, letting them experience a life with Alzheimer that gets more confusing and unsettling with every glitched moment that passes.
Alzheimer is a glitch. Help find a fix.
It’s a disease for which no cure exists yet, but research may find one.
To raise donations for this cause, we partnered up with neuroscientists and created a film based on patients’ and relatives’ real-life experiences.
It combines “data moshing” editing effects with a first-person POV, putting the viewer in the shoes of a patient, letting them experience a life with Alzheimer that gets more confusing and unsettling with every glitched moment that passes.
Alzheimer is a glitch. Help find a fix.
2023 Awards
Total Points: 3
Merit
Credits
Agency
BBDO Group Germany GmbH / Duesseldorf
Client / Brand
Alzheimer Forschung Initiative e.V. / Duesseldorf
Production Company
Caviar Film / Mechelen
Frames Post Production
Satélite Áudio / São Paulo
Art Director
Daniel Tolentino
Marco Serra
Copywriter
Marcos Alves
Tobias Hecking
Chief Creative Officer
Kristoffer Heilemann
Jonathan Deeb
Till Diestel
Director
Pedro Giomi
Editor
Rami D'Aguiar
Executive Producer
Eva Van Riet
Producer
Charles Kinoo
Michiel Knops
Sound Designer
Beto Araújo
Hurso Ambrifi
Kito Siqueira
Agency Producer
Kat Wyeth
1st Assistant Director
Thuline De Brauwer
1st Camera Assistant
Jesper Rey
2nd Assistant Director
Joël Domingos
2nd Camera Assistant
Giel Dhaenens
Assistent Stylist
Tim Claessens
Colour Grading
Marla Grading
DoP
Willem Jones
Grader
Fernando Lui
Junior Camera Assistant
Astrid Van Canneyt
Location Manager
Tom Geerits
Make Up Artist
Winke Walschap
Producer in house
Lena Grube
Producer Post Production
Jelle Robbeets
Producer post-production
Katia Renson
Production Assistant
Nele Decraecker
Trainee Production Assistant
Nathan Everaerts
VFX Artist
Elke D’haese
Robin De Praetere
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