MISSING CHAPTER: We designed a chapter that explains simple biology behind periods. But we didn't stop.

MISSING CHAPTER WALL ART: To make the chapter unmissable in even in media dark rural areas, with poor school attendance, we used India’s oldest broadcasting medium – THE WALL ART, for the first time to spread period education.

To make sure the chapter was understood easily in different states, we collaborated with local artists from 28 states to create custom hand painted wall art, native to each state’s art style and language.

What's more, every wall art was unique and included 3 critical steps – what are periods, how to use a sanitary pad and the importance of school during periods. The missing chapter was put up not only on school walls but also on the way to school, where nobody can miss it.