The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Experiential & Installations / Brand Installations
Annual ID
OS23_OH063M
About the Work
Pizza with ketchup? That has prompted discussion for over a decade. In order to avoid judgmental remarks and the debate, Heinz went to Naples, Italy to get Italian’s approval. And opened the pizzeria Famiglia Heinzzola to sell pizzas with a crust that already came with Heinz ketchup. The result was approved by everyone. Well, almost everyone.
2023 Awards
Total Points: 3
Merit
Credits
Agency
Africa / Sao Paulo
Client / Brand
Heinz / SAO PAOLO
Production Company
Mosaico Filmes / São Paulo
8feetfixer
Chief Creative Officer
Sergio Gordilho
Chief Technology Officer
Fabio Palma
Creative Director
João Corazza
Bruno Reis
Director
Rodrigo Pirim
Director of Photography
Camillo Cutollo
Executive Producer
Paulo Gerassaite
Ale Sarilho
Producer
Filipe Derado
Agency Producer
Rodrigo Ferrari
Tais Olhiara
Camila Salviano
Project Manager
Theo Etlin
Giovanna Lima
Approved by
Cecilia Alexandre
Thiago Stelle
Thais Correa
Juan Rodrigues
André Mendes
Assistant & Lighting
Rodrigo Beraldo
Fabio Xavier
Assistant Director & Still Photographer
Liz Dorea
Audio Production Company
Audioink
Awards Director
Isabela Levy
Case Edit & Post Production
Fábio Mackza
Casting Manager
Rosanna Pacchiano
CHIEF OPERATING OFFICER
Carolina Boccia
Client Service
Gabriela Ferrante
Débora Bettoni
Yanca Alves
Laura Nagem
Client Services (Audio Production Company)
Paula Zakia
Coloring
Fabio Maczka
Creative Producer
Thays Miranda
Lais Cattena
Beatriz Takahashi
Culinarist
Candida Balensierfer
Culinary Assistant
Ísis Talita Marimon
Digital Project Manager
Beatriz Stalchmidt
Director (Film Production Company)
Andre Vidigal
Driver
Jacopo Mucerino
Drone operator
Gianfranco Allocca
Executive Producer (Audio Production Company)
Anna Di Giacomo
Executive Producer (Images Production Company)
Paulo Murilo Fonseca
Finalization
Vinicius de Araujo
Yago Rodrigues
Graphic Material Production
Carla Lustosa
Hand Model
Deborah Ramires
Head of Creative Production
Juliana Leite
Location Manager
Monica Pacchiano
Logistics Manager
Vincenzo Pacchiano
media
Aga Porada
Thiago Martinez
Jefferson Sales
Mariana Almeida
Mariana Tobias
Guilherme Garcia
Motion
Lucas Souza
Gustavo Minicucci
Rodrigo Aranha
Planning
Aldo Pini
Livia Lanzoni
Fernanda Guimarães
Safira Melina
Producer (Images Production Company)
Raiane Ferro
Production Assistant
Rafaela Bortoletto
Production coordinator
Ana Tereza Fonseca
Francesca Pacchiano
Project Management Office
Heloísa Pupim
Sound Operator
Carlo Licenziato
Special Projects Director
Lica de Souza
Talents Assistant
Bruna Cicolino
Paola Arnelas
Giovonna D'Agostino
Leandro Motta
Gabriella Silva
Talents Director
Fernando Alonso
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