The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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One Show
Country Rankings
Brazil
Client
Title
Category
Award
Points
Air Max Graffiti Stores
Agency: AKQA / São Paulo + Zohar Cinema / São Paulo + Hefty / São Paulo Client: Nike Category: Events / Stunts / Competitions
Points: 25.0
Air Max Graffiti Stores
Agency: AKQA / São Paulo + Zohar Cinema / São Paulo + Hefty / São Paulo Client: Nike Category: Innovation in Out of Home
Points: 25.0
Sounds of Future Ocean
Agency: The Walt Disney Company Latin America - National Geographic / São Paulo Client: The Walt Disney Company Latin America - National Geographic Category: Visual & Audio Craft / Sound
Points: 25.0
Andressa Alves' Doll
Agency: Wieden+Kennedy / São Paulo Client: Nike Category: Physical Items
Points: 15.0
Algorithm of Life
Agency: Africa / Sao Paulo Client: SAP Brazil / Amazon Web Services (AWS) Category: Creative Use of Data / Targeting
Points: 15.0
Burn That Ad
Agency: David / São Paulo + Burger King / São Paulo Client: Burger King Brasil Category: Non-traditional & Guerrilla Marketing
Points: 15.0
Necessary Discounts
Agency: Africa / Sao Paulo Client: Penguin Books' Companhia das Letras Category: Craft / Data-Driven Personalization
Points: 15.0
Burn That Ad
Agency: David / São Paulo + Burger King / São Paulo Client: Burger King Brasil Category: Innovation in Out of Home
Points: 15.0
History Blocks
Agency: Africa / Sao Paulo Client: Unesco Category: Games / Digital & Physical
Points: 15.0
Pet-Commerce
Agency: Ogilvy Brasil / São Paulo Client: Petz Category: Utility / E-Commerce
Points: 10.0
Burn That Ad
Agency: David / São Paulo + Burger King / São Paulo Client: Burger King Brasil Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Points: 10.0
Pet-Commerce
Agency: Ogilvy Brasil / São Paulo Client: Petz Category: Websites / E-Commerce
Points: 10.0
Air Max Graffiti Stores
Agency: AKQA / São Paulo + Zohar Cinema / São Paulo + Hefty / São Paulo Client: Nike Category: Non-traditional & Guerrilla Marketing
Points: 10.0
Burn That Ad
Agency: David / São Paulo + Burger King / São Paulo Client: Burger King Brasil Category: Digital Experiential / Augmented, Virtual & Mixed Reality (AR, VR, MR)
Points: 10.0
Burn That Ad
Agency: David / São Paulo + Burger King / São Paulo Client: Burger King Brasil Category: Craft / Use of Technology
Points: 10.0
Let's Summer
Agency: AlmapBBDO / Sao Paulo + Alpargatas / Sao Paulo Client: Alpargatas Category: Craft / Art Direction
Points: 10.0
The 9'58 Biography
Agency: BETC / São Paulo + PUMA Brasil / São Paulo + Versão Beta / São Paulo Client: PUMA Brasil Category: Typography / Dynamic / In Motion
Points: 10.0
Let's Summer
Agency: AlmapBBDO / Sao Paulo + Alpargatas / Sao Paulo Client: Alpargatas Category: Craft / Illustration
Points: 10.0
COMA – A GettyImages Original Series
Agency: AlmapBBDO / Sao Paulo + Getty Images / New York Client: Getty Images Category: Long Form Video / Campaign / Series / Episodic
Points: 10.0
The Beatbox Catalogue
Agency: Artplan / São Paulo + Play It Again / São Paulo Client: Etna Category: Use of Music / Original Music
Points: 10.0
Andressa Alves' Doll
Agency: Wieden+Kennedy / São Paulo Client: Nike Category: Physical Product
Points: 2.0
TrueVW
Agency: AlmapBBDO / Sao Paulo + Volkswagen / Sao Paulo Client: Volkswagen Category: Online Films & Video / Pre-Roll - Campaign
Points: 2.0
The Story of Tsutomu Yamaguchi
Agency: Filadelfia / Belo Horizonte + Março / Belo Horizonte Client: Boatos.org Category: Moving Image / Single
Points: 2.0
#GoEqual
Agency: Africa / Sao Paulo Client: Go Equal Movement Category: Community Building
Points: 2.0
Let's Summer
Agency: AlmapBBDO / Sao Paulo + Alpargatas / Sao Paulo Client: Alpargatas Category: Craft / Illustration
Points: 2.0
Jesus our Supporter
Agency: Ogilvy Brasil / São Paulo Client: Adidas do Brasil Category: Brand Installations
Points: 2.0
The Beer Behind Sports
Agency: Africa / Sao Paulo Client: AB Inbev (Budweiser) Category: Out of Home / Billboards & Transit
Points: 2.0
Air Max Graffiti Stores
Agency: AKQA / São Paulo + Hefty / São Paulo + Zohar Cinema / São Paulo Client: Nike Category: Utility / E-Commerce
Points: 2.0
Pay Per Beer
Agency: Africa / Sao Paulo Client: AB Inbev (Brahma) Category: Websites / E-Commerce
Points: 2.0
TrueVW
Agency: AlmapBBDO / Sao Paulo + Volkswagen / Sao Paulo Client: Volkswagen Category: Online-only Video / Pre-Roll - Campaign
Points: 2.0
We All Can Take Care
Agency: Ogilvy Brasil / São Paulo Client: Hasbro Category: Social Post / Single
Points: 2.0
The Beer Behind Sports
Agency: Africa / Sao Paulo Client: AB Inbev (Budweiser) Category: Billboards & Transit / Campaign
Points: 2.0
COMA – A GettyImages Original Series
Agency: AlmapBBDO / Sao Paulo + Getty Images / New York Client: Getty Images Category: Online-only Video / Campaign
Points: 2.0
It's Between You
Agency: AlmapBBDO / Sao Paulo + WhatsApp / Menlo Park Client: WhatsApp Category: Craft - Direction / Single
Points: 2.0
Jesus our Supporter
Agency: Ogilvy Brasil / São Paulo Client: Adidas do Brasil Category: Experiential & Installations / Brand Installations
Points: 2.0
COMA – A GettyImages Original Series
Agency: AlmapBBDO / Sao Paulo + Getty Images / New York Client: Getty Images Category: Craft / Writing
Points: 2.0
Let's Summer
Agency: AlmapBBDO / Sao Paulo + Alpargatas / Sao Paulo Client: Alpargatas Category: Posters / Campaign
Points: 2.0
The 9'58 Biography
Agency: BETC / São Paulo + PUMA Brasil / São Paulo + Versão Beta / São Paulo Client: PUMA Brasil Category: Editorial / Books
Points: 2.0
Impossible Mascots
Agency: WMcCann / SÃO PAULO + MediaMonks / São Paulo Client: Mastercard Category: Experiential & Installations / Experiential & Immersive
Points: 2.0
Judgeable Covers Collections
Agency: Africa / Sao Paulo Client: E-Galaxia Category: Editorial / Digital Publications
Points: 2.0
Andressa Alves' Doll
Agency: Wieden+Kennedy / São Paulo Client: Nike Category: Promotional Items / Physical Products
Points: 2.0
The 9'58 Biography
Agency: BETC / São Paulo + PUMA Brasil / São Paulo + Versão Beta / São Paulo Client: PUMA Brasil Category: Promotional Items / Physical Products
Points: 2.0
You Are Not Alone
Agency: Wunderman Thompson / São Paulo Client: Instituto Avon Category: Craft / Writing
Points: 2.0
Shine Your Own Way
Agency: Publicis Brasil / Sao Paulo - SP + Zombie Studio / Sao Paulo - SP Client: Bradesco Category: Craft - Animation / Single
Points: 2.0
Play Rock'n'Roll
Agency: AlmapBBDO / Sao Paulo + Kiss FM / Sao Paulo Client: Kiss FM Category: Craft / Illustration
Points: 2.0
Let's Summer
Agency: AlmapBBDO / Sao Paulo + Alpargatas / Sao Paulo Client: Alpargatas Category: Craft / Art Direction
Points: 2.0
Let's Summer
Agency: AlmapBBDO / Sao Paulo + Alpargatas / Sao Paulo Client: Alpargatas Category: Promotional / Posters - Series
Points: 2.0
You Are Not Alone
Agency: Wunderman Thompson / São Paulo Client: Instituto Avon Category: Craft / Writing
Points: 2.0
Without a Ramp Sidewalk is a Wall
Agency: HAVASPLUS / São Paulo + ONG Movimento SuperAção / São Paulo Client: Movimento SuperAção Category: Innovation in Out of Home
Points: 2.0
Let's Summer
Agency: AlmapBBDO / Sao Paulo + Alpargatas / Sao Paulo Client: Alpargatas Category: Craft / Illustration
Points: 2.0