The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
Country Rankings

 


Brazil

Client

Title

Category

Award

Points

Air Max Graffiti Stores Agency: AKQA / São Paulo + Zohar Cinema / São Paulo + Hefty / São Paulo Client: Nike Category: Events / Stunts / Competitions Points: 25.0
Air Max Graffiti Stores Agency: AKQA / São Paulo + Zohar Cinema / São Paulo + Hefty / São Paulo Client: Nike Category: Innovation in Out of Home Points: 25.0
Sounds of Future Ocean Agency: The Walt Disney Company Latin America - National Geographic / São Paulo Client: The Walt Disney Company Latin America - National Geographic Category: Visual & Audio Craft / Sound Points: 25.0
Andressa Alves' Doll Agency: Wieden+Kennedy / São Paulo Client: Nike Category: Physical Items Points: 15.0
Algorithm of Life Agency: Africa / Sao Paulo Client: SAP Brazil / Amazon Web Services (AWS) Category: Creative Use of Data / Targeting Points: 15.0
Burn That Ad Agency: David / São Paulo + Burger King / São Paulo Client: Burger King Brasil Category: Non-traditional & Guerrilla Marketing Points: 15.0
Necessary Discounts Agency: Africa / Sao Paulo Client: Penguin Books' Companhia das Letras Category: Craft / Data-Driven Personalization Points: 15.0
Burn That Ad Agency: David / São Paulo + Burger King / São Paulo Client: Burger King Brasil Category: Innovation in Out of Home Points: 15.0
History Blocks Agency: Africa / Sao Paulo Client: Unesco Category: Games / Digital & Physical Points: 15.0
Pet-Commerce Agency: Ogilvy Brasil / São Paulo Client: Petz Category: Utility / E-Commerce Points: 10.0
Burn That Ad Agency: David / São Paulo + Burger King / São Paulo Client: Burger King Brasil Category: Augmented, Virtual & Mixed Reality (AR, VR, MR) Points: 10.0
Pet-Commerce Agency: Ogilvy Brasil / São Paulo Client: Petz Category: Websites / E-Commerce Points: 10.0
Air Max Graffiti Stores Agency: AKQA / São Paulo + Zohar Cinema / São Paulo + Hefty / São Paulo Client: Nike Category: Non-traditional & Guerrilla Marketing Points: 10.0
Burn That Ad Agency: David / São Paulo + Burger King / São Paulo Client: Burger King Brasil Category: Digital Experiential / Augmented, Virtual & Mixed Reality (AR, VR, MR) Points: 10.0
Burn That Ad Agency: David / São Paulo + Burger King / São Paulo Client: Burger King Brasil Category: Craft / Use of Technology Points: 10.0
Let's Summer Agency: AlmapBBDO / Sao Paulo + Alpargatas / Sao Paulo Client: Alpargatas Category: Craft / Art Direction Points: 10.0
The 9'58 Biography Agency: BETC / São Paulo + PUMA Brasil / São Paulo + Versão Beta / São Paulo Client: PUMA Brasil Category: Typography / Dynamic / In Motion Points: 10.0
Let's Summer Agency: AlmapBBDO / Sao Paulo + Alpargatas / Sao Paulo Client: Alpargatas Category: Craft / Illustration Points: 10.0
COMA – A GettyImages Original Series Agency: AlmapBBDO / Sao Paulo + Getty Images / New York Client: Getty Images Category: Long Form Video / Campaign / Series / Episodic Points: 10.0
The Beatbox Catalogue Agency: Artplan / São Paulo + Play It Again / São Paulo Client: Etna Category: Use of Music / Original Music Points: 10.0
Andressa Alves' Doll Agency: Wieden+Kennedy / São Paulo Client: Nike Category: Physical Product Points: 2.0
TrueVW Agency: AlmapBBDO / Sao Paulo + Volkswagen / Sao Paulo Client: Volkswagen Category: Online Films & Video / Pre-Roll - Campaign Points: 2.0
The Story of Tsutomu Yamaguchi Agency: Filadelfia / Belo Horizonte + Março / Belo Horizonte Client: Boatos.org Category: Moving Image / Single Points: 2.0
#GoEqual Agency: Africa / Sao Paulo Client: Go Equal Movement Category: Community Building Points: 2.0
Let's Summer Agency: AlmapBBDO / Sao Paulo + Alpargatas / Sao Paulo Client: Alpargatas Category: Craft / Illustration Points: 2.0
Jesus our Supporter Agency: Ogilvy Brasil / São Paulo Client: Adidas do Brasil Category: Brand Installations Points: 2.0
The Beer Behind Sports Agency: Africa / Sao Paulo Client: AB Inbev (Budweiser) Category: Out of Home / Billboards & Transit Points: 2.0
Air Max Graffiti Stores Agency: AKQA / São Paulo + Hefty / São Paulo + Zohar Cinema / São Paulo Client: Nike Category: Utility / E-Commerce Points: 2.0
Pay Per Beer Agency: Africa / Sao Paulo Client: AB Inbev (Brahma) Category: Websites / E-Commerce Points: 2.0
TrueVW Agency: AlmapBBDO / Sao Paulo + Volkswagen / Sao Paulo Client: Volkswagen Category: Online-only Video / Pre-Roll - Campaign Points: 2.0
We All Can Take Care Agency: Ogilvy Brasil / São Paulo Client: Hasbro Category: Social Post / Single Points: 2.0
The Beer Behind Sports Agency: Africa / Sao Paulo Client: AB Inbev (Budweiser) Category: Billboards & Transit / Campaign Points: 2.0
COMA – A GettyImages Original Series Agency: AlmapBBDO / Sao Paulo + Getty Images / New York Client: Getty Images Category: Online-only Video / Campaign Points: 2.0
It's Between You Agency: AlmapBBDO / Sao Paulo + WhatsApp / Menlo Park Client: WhatsApp Category: Craft - Direction / Single Points: 2.0
Jesus our Supporter Agency: Ogilvy Brasil / São Paulo Client: Adidas do Brasil Category: Experiential & Installations / Brand Installations Points: 2.0
COMA – A GettyImages Original Series Agency: AlmapBBDO / Sao Paulo + Getty Images / New York Client: Getty Images Category: Craft / Writing Points: 2.0
Let's Summer Agency: AlmapBBDO / Sao Paulo + Alpargatas / Sao Paulo Client: Alpargatas Category: Posters / Campaign Points: 2.0
The 9'58 Biography Agency: BETC / São Paulo + PUMA Brasil / São Paulo + Versão Beta / São Paulo Client: PUMA Brasil Category: Editorial / Books Points: 2.0
Impossible Mascots Agency: WMcCann / SÃO PAULO + MediaMonks / São Paulo Client: Mastercard Category: Experiential & Installations / Experiential & Immersive Points: 2.0
Judgeable Covers Collections Agency: Africa / Sao Paulo Client: E-Galaxia Category: Editorial / Digital Publications Points: 2.0
Andressa Alves' Doll Agency: Wieden+Kennedy / São Paulo Client: Nike Category: Promotional Items / Physical Products Points: 2.0
The 9'58 Biography Agency: BETC / São Paulo + PUMA Brasil / São Paulo + Versão Beta / São Paulo Client: PUMA Brasil Category: Promotional Items / Physical Products Points: 2.0
You Are Not Alone Agency: Wunderman Thompson / São Paulo Client: Instituto Avon Category: Craft / Writing Points: 2.0
Shine Your Own Way Agency: Publicis Brasil / Sao Paulo - SP + Zombie Studio / Sao Paulo - SP Client: Bradesco Category: Craft - Animation / Single Points: 2.0
Play Rock'n'Roll Agency: AlmapBBDO / Sao Paulo + Kiss FM / Sao Paulo Client: Kiss FM Category: Craft / Illustration Points: 2.0
Let's Summer Agency: AlmapBBDO / Sao Paulo + Alpargatas / Sao Paulo Client: Alpargatas Category: Craft / Art Direction Points: 2.0
Let's Summer Agency: AlmapBBDO / Sao Paulo + Alpargatas / Sao Paulo Client: Alpargatas Category: Promotional / Posters - Series Points: 2.0
You Are Not Alone Agency: Wunderman Thompson / São Paulo Client: Instituto Avon Category: Craft / Writing Points: 2.0
Without a Ramp Sidewalk is a Wall Agency: HAVASPLUS / São Paulo + ONG Movimento SuperAção / São Paulo Client: Movimento SuperAção Category: Innovation in Out of Home Points: 2.0
Let's Summer Agency: AlmapBBDO / Sao Paulo + Alpargatas / Sao Paulo Client: Alpargatas Category: Craft / Illustration Points: 2.0

Nike

Air Max Graffiti Stores

Events / Stunts / Competitions

2020 Experiential & Immersive Gold Pencil

25.0

Nike

Air Max Graffiti Stores

Innovation in Out of Home

2020 Out of Home Gold Pencil

25.0

The Walt Disney Company Latin America - National Geographic

Sounds of Future Ocean

Visual & Audio Craft / Sound

2020 Digital Craft Gold Pencil

25.0

Nike

Andressa Alves' Doll

Physical Items

2020 Direct Marketing Silver Pencil

15.0

SAP Brazil / Amazon Web Services (AWS)

Algorithm of Life

Creative Use of Data / Targeting

2020 Creative Use of Data Silver Pencil

15.0

Burger King Brasil

Burn That Ad

Non-traditional & Guerrilla Marketing

2020 Direct Marketing Silver Pencil

15.0

Penguin Books' Companhia das Letras

Necessary Discounts

Craft / Data-Driven Personalization

2020 Direct Marketing Silver Pencil

15.0

Burger King Brasil

Burn That Ad

Innovation in Out of Home

2020 Out of Home Silver Pencil

15.0

Unesco

History Blocks

Games / Digital & Physical

2020 Branded Entertainment Silver Pencil

15.0

Petz

Pet-Commerce

Utility / E-Commerce

2020 Mobile Bronze Pencil

10.0

Burger King Brasil

Burn That Ad

Augmented, Virtual & Mixed Reality (AR, VR, MR)

2020 Mobile Bronze Pencil

10.0

Petz

Pet-Commerce

Websites / E-Commerce

2020 Interactive & Online Bronze Pencil

10.0

Nike

Air Max Graffiti Stores

Non-traditional & Guerrilla Marketing

2020 Direct Marketing Bronze Pencil

10.0

Burger King Brasil

Burn That Ad

Digital Experiential / Augmented, Virtual & Mixed Reality (AR, VR, MR)

2020 Interactive & Online Bronze Pencil

10.0

Burger King Brasil

Burn That Ad

Craft / Use of Technology

2020 Direct Marketing Bronze Pencil

10.0

Alpargatas

Let's Summer

Craft / Art Direction

2020 Out of Home Bronze Pencil

10.0

PUMA Brasil

The 9'58 Biography

Typography / Dynamic / In Motion

2020 Design Bronze Pencil

10.0

Alpargatas

Let's Summer

Craft / Illustration

2020 Out of Home Bronze Pencil

10.0

Getty Images

COMA – A GettyImages Original Series

Long Form Video / Campaign / Series / Episodic

2020 Branded Entertainment Bronze Pencil

10.0

Etna

The Beatbox Catalogue

Use of Music / Original Music

2020 Moving Image Craft Bronze Pencil

10.0

Nike

Andressa Alves' Doll

Physical Product

2020 IP & Products Merit Award

2.0

Volkswagen

TrueVW

Online Films & Video / Pre-Roll - Campaign

2020 Film Merit Award

2.0

Boatos.org

The Story of Tsutomu Yamaguchi

Moving Image / Single

2020 Design Merit Award

2.0

Go Equal Movement

#GoEqual

Community Building

2020 Public Relations Merit Award

2.0

Alpargatas

Let's Summer

Craft / Illustration

2020 Design Merit Award

2.0

Adidas do Brasil

Jesus our Supporter

Brand Installations

2020 Experiential & Immersive Merit Award

2.0

AB Inbev (Budweiser)

The Beer Behind Sports

Out of Home / Billboards & Transit

2020 Direct Marketing Merit Award

2.0

Nike

Air Max Graffiti Stores

Utility / E-Commerce

2020 Mobile Merit Award

2.0

AB Inbev (Brahma)

Pay Per Beer

Websites / E-Commerce

2020 Interactive & Online Merit Award

2.0

Volkswagen

TrueVW

Online-only Video / Pre-Roll - Campaign

2020 Interactive & Online Merit Award

2.0

Hasbro

We All Can Take Care

Social Post / Single

2020 Social Media Merit Award

2.0

AB Inbev (Budweiser)

The Beer Behind Sports

Billboards & Transit / Campaign

2020 Out of Home Merit Award

2.0

Getty Images

COMA – A GettyImages Original Series

Online-only Video / Campaign

2020 Interactive & Online Merit Award

2.0

WhatsApp

It's Between You

Craft - Direction / Single

2020 Moving Image Craft Merit Award

2.0

Adidas do Brasil

Jesus our Supporter

Experiential & Installations / Brand Installations

2020 Out of Home Merit Award

2.0

Getty Images

COMA – A GettyImages Original Series

Craft / Writing

2020 Interactive & Online Merit Award

2.0

Alpargatas

Let's Summer

Posters / Campaign

2020 Print Merit Award

2.0

PUMA Brasil

The 9'58 Biography

Editorial / Books

2020 Design Merit Award

2.0

Mastercard

Impossible Mascots

Experiential & Installations / Experiential & Immersive

2020 Out of Home Merit Award

2.0

E-Galaxia

Judgeable Covers Collections

Editorial / Digital Publications

2020 Design Merit Award

2.0

Nike

Andressa Alves' Doll

Promotional Items / Physical Products

2020 Print Merit Award

2.0

PUMA Brasil

The 9'58 Biography

Promotional Items / Physical Products

2020 Print Merit Award

2.0

Instituto Avon

You Are Not Alone

Craft / Writing

2020 Out of Home Merit Award

2.0

Bradesco

Shine Your Own Way

Craft - Animation / Single

2020 Moving Image Craft Merit Award

2.0

Kiss FM

Play Rock'n'Roll

Craft / Illustration

2020 Out of Home Merit Award

2.0

Alpargatas

Let's Summer

Craft / Art Direction

2020 Print Merit Award

2.0

Alpargatas

Let's Summer

Promotional / Posters - Series

2020 Design Merit Award

2.0

Instituto Avon

You Are Not Alone

Craft / Writing

2020 Print Merit Award

2.0

Movimento SuperAção

Without a Ramp Sidewalk is a Wall

Innovation in Out of Home

2020 Out of Home Merit Award

2.0

Alpargatas

Let's Summer

Craft / Illustration

2020 Print Merit Award

2.0

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