The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
Brazil
Client
Title
Category
Award
Points
Air Max Graffiti Stores
Agency: AKQA / São Paulo + Zohar Cinema / São Paulo + Hefty / São Paulo
Client: Nike
Category: Events / Stunts / Competitions
Points: 25.0
Air Max Graffiti Stores
Agency: AKQA / São Paulo + Zohar Cinema / São Paulo + Hefty / São Paulo
Client: Nike
Category: Innovation in Out of Home
Points: 25.0
Sounds of Future Ocean
Agency: The Walt Disney Company Latin America - National Geographic / São Paulo
Client: The Walt Disney Company Latin America - National Geographic
Category: Visual & Audio Craft / Sound
Points: 25.0
Algorithm of Life
Agency: Africa / Sao Paulo
Client: SAP Brazil / Amazon Web Services (AWS)
Category: Creative Use of Data / Targeting
Points: 15.0
Burn That Ad
Agency: David / São Paulo + Burger King / São Paulo
Client: Burger King Brasil
Category: Non-traditional & Guerrilla Marketing
Points: 15.0
History Blocks
Agency: Africa / Sao Paulo
Client: Unesco
Category: Games / Digital & Physical
Points: 15.0
Andressa Alves' Doll
Agency: Wieden+Kennedy / São Paulo
Client: Nike
Category: Physical Items
Points: 15.0
Necessary Discounts
Agency: Africa / Sao Paulo
Client: Penguin Books' Companhia das Letras
Category: Craft / Data-Driven Personalization
Points: 15.0
Burn That Ad
Agency: David / São Paulo + Burger King / São Paulo
Client: Burger King Brasil
Category: Innovation in Out of Home
Points: 15.0
Burn That Ad
Agency: David / São Paulo + Burger King / São Paulo
Client: Burger King Brasil
Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Points: 10.0
Burn That Ad
Agency: David / São Paulo + Burger King / São Paulo
Client: Burger King Brasil
Category: Craft / Use of Technology
Points: 10.0
Air Max Graffiti Stores
Agency: AKQA / São Paulo + Zohar Cinema / São Paulo + Hefty / São Paulo
Client: Nike
Category: Non-traditional & Guerrilla Marketing
Points: 10.0
Let's Summer
Agency: AlmapBBDO / Sao Paulo + Alpargatas / Sao Paulo
Client: Alpargatas
Category: Craft / Art Direction
Points: 10.0
The Beatbox Catalogue
Agency: Artplan / São Paulo + Play It Again / São Paulo
Client: Etna
Category: Use of Music / Original Music
Points: 10.0
Let's Summer
Agency: AlmapBBDO / Sao Paulo + Alpargatas / Sao Paulo
Client: Alpargatas
Category: Craft / Illustration
Points: 10.0
Pet-Commerce
Agency: Ogilvy Brasil / São Paulo
Client: Petz
Category: Websites / E-Commerce
Points: 10.0
Pet-Commerce
Agency: Ogilvy Brasil / São Paulo
Client: Petz
Category: Utility / E-Commerce
Points: 10.0
Burn That Ad
Agency: David / São Paulo + Burger King / São Paulo
Client: Burger King Brasil
Category: Digital Experiential / Augmented, Virtual & Mixed Reality (AR, VR, MR)
Points: 10.0
COMA – A GettyImages Original Series
Agency: AlmapBBDO / Sao Paulo + Getty Images / New York
Client: Getty Images
Category: Long Form Video / Campaign / Series / Episodic
Points: 10.0
The 9'58 Biography
Agency: BETC / São Paulo + PUMA Brasil / São Paulo + Versão Beta / São Paulo
Client: PUMA Brasil
Category: Typography / Dynamic / In Motion
Points: 10.0
Jesus our Supporter
Agency: Ogilvy Brasil / São Paulo
Client: Adidas do Brasil
Category: Brand Installations
Points: 2.0
Play Rock'n'Roll
Agency: AlmapBBDO / Sao Paulo + Kiss FM / Sao Paulo
Client: Kiss FM
Category: Craft / Illustration
Points: 2.0
Impossible Mascots
Agency: WMcCann / SÃO PAULO + MediaMonks / São Paulo
Client: Mastercard
Category: Experiential & Installations / Experiential & Immersive
Points: 2.0
Jesus our Supporter
Agency: Ogilvy Brasil / São Paulo
Client: Adidas do Brasil
Category: Experiential & Installations / Brand Installations
Points: 2.0
The Beer Behind Sports
Agency: Africa / Sao Paulo
Client: AB Inbev (Budweiser)
Category: Billboards & Transit / Campaign
Points: 2.0
Andressa Alves' Doll
Agency: Wieden+Kennedy / São Paulo
Client: Nike
Category: Physical Product
Points: 2.0
You Are Not Alone
Agency: Wunderman Thompson / São Paulo
Client: Instituto Avon
Category: Craft / Writing
Points: 2.0
True VW
Agency: AlmapBBDO / Sao Paulo + Volkswagen / Sao Paulo
Client: Volkswagen
Category: Online-only Video / Pre-Roll - Campaign
Points: 2.0
Without a Ramp Sidewalk is a Wall
Agency: HAVASPLUS / São Paulo + ONG Movimento SuperAção / São Paulo
Client: Movimento SuperAção
Category: Innovation in Out of Home
Points: 2.0
The Beer Behind Sports
Agency: Africa / Sao Paulo
Client: AB Inbev (Budweiser)
Category: Innovation in Out of Home
Points: 2.0
Let's Summer
Agency: AlmapBBDO / Sao Paulo + Alpargatas / Sao Paulo
Client: Alpargatas
Category: Posters / Campaign
Points: 2.0
Andressa Alves' Doll
Agency: Wieden+Kennedy / São Paulo
Client: Nike
Category: Promotional Items / Physical Products
Points: 2.0
The 9'58 Biography
Agency: BETC / São Paulo + PUMA Brasil / São Paulo + Versão Beta / São Paulo
Client: PUMA Brasil
Category: Promotional Items / Physical Products
Points: 2.0
Let's Summer
Agency: AlmapBBDO / Sao Paulo + Alpargatas / Sao Paulo
Client: Alpargatas
Category: Craft / Art Direction
Points: 2.0
You Are Not Alone
Agency: Wunderman Thompson / São Paulo
Client: Instituto Avon
Category: Craft / Writing
Points: 2.0
Let's Summer
Agency: AlmapBBDO / Sao Paulo + Alpargatas / Sao Paulo
Client: Alpargatas
Category: Craft / Illustration
Points: 2.0
The Beer Behind Sports
Agency: Africa / Sao Paulo
Client: AB Inbev (Budweiser)
Category: Innovation in Print
Points: 2.0
#GoEqual
Agency: Africa / Sao Paulo
Client: Go Equal Movement
Category: Community Building
Points: 2.0
Judgeable Covers Collections
Agency: Africa / Sao Paulo
Client: E-Galaxia
Category: Editorial / Digital Publications
Points: 2.0
Let's Summer
Agency: AlmapBBDO / Sao Paulo + Alpargatas / Sao Paulo
Client: Alpargatas
Category: Promotional / Posters - Series
Points: 2.0
The Story of Tsutomu Yamaguchi
Agency: Filadelfia / Belo Horizonte + Março / Belo Horizonte
Client: Boatos.org
Category: Moving Image / Single
Points: 2.0
Let's Summer
Agency: AlmapBBDO / Sao Paulo + Alpargatas / Sao Paulo
Client: Alpargatas
Category: Craft / Illustration
Points: 2.0
Sounds of Future Ocean
Agency: The Walt Disney Company Latin America - National Geographic / São Paulo
Client: The Walt Disney Company Latin America - National Geographic
Category: Audio
Points: 2.0
Jesus our Supporter
Agency: Ogilvy Brasil / São Paulo
Client: Adidas do Brasil
Category: Experiential / Brand Installations
Points: 2.0
1 minute 46 seconds
Agency: McCann Health / São Paulo + McCANN Health / New York + Vetor Zero / São Paulo + Punch Audio / São Paulo
Client: Hospital Leforte
Category: Craft / Art Direction
Points: 2.0
True VW
Agency: AlmapBBDO / Sao Paulo + Volkswagen / Sao Paulo
Client: Volkswagen
Category: Online Films & Video / Pre-Roll - Campaign
Points: 2.0
Air Max Graffiti Stores
Agency: AKQA / São Paulo + Hefty / São Paulo + Zohar Cinema / São Paulo
Client: Nike
Category: Utility / E-Commerce
Points: 2.0
We All Can Take Care
Agency: Ogilvy Brasil / São Paulo
Client: Hasbro
Category: Social Post / Single
Points: 2.0
#GoEqual
Agency: Africa / Sao Paulo
Client: Go Equal Movement
Category: Influencer Marketing / Single Channel
Points: 2.0
Sounds of Future Ocean
Agency: The Walt Disney Company Latin America - National Geographic / São Paulo
Client: The Walt Disney Company Latin America - National Geographic
Category: Innovation in Radio & Audio
Points: 2.0
Client:
Nike
Title:
Air Max Graffiti Stores
Category:
Events / Stunts / Competitions
Award:
2020 Experiential & Immersive Gold Pencil
Points:
25.0
Client:
Nike
Title:
Air Max Graffiti Stores
Category:
Innovation in Out of Home
Award:
2020 Out of Home Gold Pencil
Points:
25.0
Client:
The Walt Disney Company Latin America - National Geographic
Title:
Sounds of Future Ocean
Category:
Visual & Audio Craft / Sound
Award:
2020 Digital Craft Gold Pencil
Points:
25.0
Client:
SAP Brazil / Amazon Web Services (AWS)
Title:
Algorithm of Life
Category:
Creative Use of Data / Targeting
Award:
2020 Creative Use of Data Silver Pencil
Points:
15.0
Client:
Burger King Brasil
Title:
Burn That Ad
Category:
Non-traditional & Guerrilla Marketing
Award:
2020 Direct Marketing Silver Pencil
Points:
15.0
Client:
Unesco
Title:
History Blocks
Category:
Games / Digital & Physical
Award:
2020 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Nike
Title:
Andressa Alves' Doll
Category:
Physical Items
Award:
2020 Direct Marketing Silver Pencil
Points:
15.0
Client:
Penguin Books' Companhia das Letras
Title:
Necessary Discounts
Category:
Craft / Data-Driven Personalization
Award:
2020 Direct Marketing Silver Pencil
Points:
15.0
Client:
Burger King Brasil
Title:
Burn That Ad
Category:
Innovation in Out of Home
Award:
2020 Out of Home Silver Pencil
Points:
15.0
Client:
Burger King Brasil
Title:
Burn That Ad
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Award:
2020 Mobile Bronze Pencil
Points:
10.0
Client:
Burger King Brasil
Title:
Burn That Ad
Category:
Craft / Use of Technology
Award:
2020 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Nike
Title:
Air Max Graffiti Stores
Category:
Non-traditional & Guerrilla Marketing
Award:
2020 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Alpargatas
Title:
Let's Summer
Category:
Craft / Art Direction
Award:
2020 Out of Home Bronze Pencil
Points:
10.0
Client:
Etna
Title:
The Beatbox Catalogue
Category:
Use of Music / Original Music
Award:
2020 Moving Image Craft Bronze Pencil
Points:
10.0
Client:
Alpargatas
Title:
Let's Summer
Category:
Craft / Illustration
Award:
2020 Out of Home Bronze Pencil
Points:
10.0
Client:
Petz
Title:
Pet-Commerce
Category:
Websites / E-Commerce
Award:
2020 Interactive & Online Bronze Pencil
Points:
10.0
Client:
Petz
Title:
Pet-Commerce
Category:
Utility / E-Commerce
Award:
2020 Mobile Bronze Pencil
Points:
10.0
Client:
Burger King Brasil
Title:
Burn That Ad
Category:
Digital Experiential / Augmented, Virtual & Mixed Reality (AR, VR, MR)
Award:
2020 Interactive & Online Bronze Pencil
Points:
10.0
Client:
Getty Images
Title:
COMA – A GettyImages Original Series
Category:
Long Form Video / Campaign / Series / Episodic
Award:
2020 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
PUMA Brasil
Title:
The 9'58 Biography
Category:
Typography / Dynamic / In Motion
Award:
2020 Design Bronze Pencil
Points:
10.0
Client:
Adidas do Brasil
Title:
Jesus our Supporter
Category:
Brand Installations
Award:
2020 Experiential & Immersive Merit Award
Points:
2.0
Client:
Kiss FM
Title:
Play Rock'n'Roll
Category:
Craft / Illustration
Award:
2020 Out of Home Merit Award
Points:
2.0
Client:
Mastercard
Title:
Impossible Mascots
Category:
Experiential & Installations / Experiential & Immersive
Award:
2020 Out of Home Merit Award
Points:
2.0
Client:
Adidas do Brasil
Title:
Jesus our Supporter
Category:
Experiential & Installations / Brand Installations
Award:
2020 Out of Home Merit Award
Points:
2.0
Client:
AB Inbev (Budweiser)
Title:
The Beer Behind Sports
Category:
Billboards & Transit / Campaign
Award:
2020 Out of Home Merit Award
Points:
2.0
Client:
Nike
Title:
Andressa Alves' Doll
Category:
Physical Product
Award:
2020 IP & Products Merit Award
Points:
2.0
Client:
Instituto Avon
Title:
You Are Not Alone
Category:
Craft / Writing
Award:
2020 Out of Home Merit Award
Points:
2.0
Client:
Volkswagen
Title:
True VW
Category:
Online-only Video / Pre-Roll - Campaign
Award:
2020 Interactive & Online Merit Award
Points:
2.0
Client:
Movimento SuperAção
Title:
Without a Ramp Sidewalk is a Wall
Category:
Innovation in Out of Home
Award:
2020 Out of Home Merit Award
Points:
2.0
Client:
AB Inbev (Budweiser)
Title:
The Beer Behind Sports
Category:
Innovation in Out of Home
Award:
2020 Out of Home Merit Award
Points:
2.0
Client:
Alpargatas
Title:
Let's Summer
Category:
Posters / Campaign
Award:
2020 Print Merit Award
Points:
2.0
Client:
Nike
Title:
Andressa Alves' Doll
Category:
Promotional Items / Physical Products
Award:
2020 Print Merit Award
Points:
2.0
Client:
PUMA Brasil
Title:
The 9'58 Biography
Category:
Promotional Items / Physical Products
Award:
2020 Print Merit Award
Points:
2.0
Client:
Alpargatas
Title:
Let's Summer
Category:
Craft / Art Direction
Award:
2020 Print Merit Award
Points:
2.0
Client:
Instituto Avon
Title:
You Are Not Alone
Category:
Craft / Writing
Award:
2020 Print Merit Award
Points:
2.0
Client:
Alpargatas
Title:
Let's Summer
Category:
Craft / Illustration
Award:
2020 Print Merit Award
Points:
2.0
Client:
AB Inbev (Budweiser)
Title:
The Beer Behind Sports
Category:
Innovation in Print
Award:
2020 Print Merit Award
Points:
2.0
Client:
Go Equal Movement
Title:
#GoEqual
Category:
Community Building
Award:
2020 Public Relations Merit Award
Points:
2.0
Client:
E-Galaxia
Title:
Judgeable Covers Collections
Category:
Editorial / Digital Publications
Award:
2020 Design Merit Award
Points:
2.0
Client:
Alpargatas
Title:
Let's Summer
Category:
Promotional / Posters - Series
Award:
2020 Design Merit Award
Points:
2.0
Client:
Boatos.org
Title:
The Story of Tsutomu Yamaguchi
Category:
Moving Image / Single
Award:
2020 Design Merit Award
Points:
2.0
Client:
Alpargatas
Title:
Let's Summer
Category:
Craft / Illustration
Award:
2020 Design Merit Award
Points:
2.0
Client:
The Walt Disney Company Latin America - National Geographic
Title:
Sounds of Future Ocean
Category:
Audio
Award:
2020 Branded Entertainment Merit Award
Points:
2.0
Client:
Adidas do Brasil
Title:
Jesus our Supporter
Category:
Experiential / Brand Installations
Award:
2020 Branded Entertainment Merit Award
Points:
2.0
Client:
Hospital Leforte
Title:
1 minute 46 seconds
Category:
Craft / Art Direction
Award:
2020 Branded Entertainment Merit Award
Points:
2.0
Client:
Volkswagen
Title:
True VW
Category:
Online Films & Video / Pre-Roll - Campaign
Award:
2020 Film Merit Award
Points:
2.0
Client:
Nike
Title:
Air Max Graffiti Stores
Category:
Utility / E-Commerce
Award:
2020 Mobile Merit Award
Points:
2.0
Client:
Hasbro
Title:
We All Can Take Care
Category:
Social Post / Single
Award:
2020 Social Media Merit Award
Points:
2.0
Client:
Go Equal Movement
Title:
#GoEqual
Category:
Influencer Marketing / Single Channel
Award:
2020 Social Media Merit Award
Points:
2.0
Client:
The Walt Disney Company Latin America - National Geographic
Title:
Sounds of Future Ocean
Category:
Innovation in Radio & Audio
Award:
2020 Radio & Audio Merit Award
Points:
2.0
