The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Country Rankings
Brazil
Client
Title
Category
Award
Points
THE COST OF GOLD
Agency: DM9 / São Paulo + Hungry Man / São Paulo
Client: URIHI YANOMAMI
Category: Design for Good
Points: 45.00
The One Exhibition
Agency: DM9 / São Paulo
Client: Photo Global Leica Brasil
Category: Experiential & Installations / Brand Installations
Points: 45.00
The One Exhibition
Agency: DM9 / São Paulo
Client: Photo Global Leica Brasil
Category: Books / Booklets / Brochures
Points: 45.00
Dogs Without Borders
Agency: VML / New York + VML / Madrid + Digital 21 / São Paulo + My Props Factory / Rio de Janeiro
Client: SFBO (French-Brazilian Society of Oncology)
Category: Innovation / New Ideas in Pharma
Points: 22.50
Eart4
Agency: AlmapBBDO + UN Global Compact + B3 (Brazilian Stock Exchange) + Raw Audio
Client: UN Global Compact + B3
Category: B2B Communications
Points: 21.00
THE COST OF GOLD
Agency: DM9 / São Paulo + Hungry Man / São Paulo
Client: URIHI YANOMAMI
Category: Public Relations for Good
Points: 21.00
The Shameless Pad
Agency: FCB Brasil / São Paulo + Kimberly-Clark / São Paulo + FCB Studio / São Paulo
Client: Kimberly-Clark/Intimus
Category: Events / In-Person
Points: 21.00
The Exiled Team
Agency: Africa Creative / São Paulo + Brahma / São Paulo + Moonheist / São Paulo + Space Gorila / São Paulo
Client: Brahma
Category: Events / Hybrid
Points: 21.00
Cashback For Your Jersey's Back
Agency: FCB Brasil / São Paulo + Flash / São Paulo + Shuffle Audio / São Paulo + FCB Studio / São Paulo
Client: Flash
Category: Commerce
Points: 21.00
Avatars of Hope
Agency: Druid Creative Gaming / São Paulo + Mães da Sé / São Paulo
Client: Mães da Sé
Category: Gaming for Good
Points: 21.00
CARL SAGAN MESSAGE
Agency: Boiler Filmes / São Paulo + AlmapBBDO + PACTO GLOBAL DAS NAÇÕES UNIDAS / São Paulo
Client: INSTITUTO RED BRASIL DO PACTO GLOBAL
Category: Low Budget
Points: 21.00
Album of the Future
Agency: Energy BBDO / São Paulo
Client: Unilever
Category: Use of AI / Visuals
Points: 21.00
Ashe Versus
Agency: TBWA\Health Collective + The Youth + Satelite Audio + Colossal
Client: Moderna
Category: Craft / Art Direction
Points: 15.75
Dogs Without Borders
Agency: VML / New York + VML / Madrid + VML / São Paulo
Client: SFBO (Sociedade Franco Brasileira de Oncología)
Category: Multicultural Impact
Points: 15.00
The Congregation
Agency: Klick Health / Toronto + Halley Sound / São Paulo
Client: podHER
Category: Brand Identity
Points: 10.50
Cashback For Your Jersey's Back
Agency: FCB Brasil / São Paulo + Flash / São Paulo + Shuffle Audio / São Paulo + FCB Studio / São Paulo
Client: Flash
Category: Commerce
Points: 9.00
Mission: Whopper
Agency: DAVID / São Paulo
Client: Burger King
Category: Digital & Online / Gaming
Points: 9.00
Eart4
Agency: AlmapBBDO + UN Global Compact + B3 (Brazilian Stock Exchange) + Raw Audio
Client: UN Global Compact + B3
Category: Creative Effectiveness / B2B Communications
Points: 9.00
Cashback For Your Jersey's Back
Agency: FCB Brasil / São Paulo + Flash / São Paulo + Shuffle Audio / São Paulo + FCB Studio / São Paulo
Client: Flash
Category: Physical Products
Points: 9.00
0,0 Barriers
Agency: LePub Brazil / São Paulo + iProspect (Red Star) / São Paulo + Lema / São Paulo + Be 180 / São Paulo
Client: Heineken
Category: Experiential & Installations / Experiential & Immersive
Points: 9.00
Guarded Bus Stop
Agency: AlmapBBDO + Eletromidia / São Paulo + Cine / São Paulo + Antfood Music & Sound Design / Sao Paulo
Client: Eletromidia
Category: Out of Home for Good
Points: 9.00
The One Exhibition
Agency: DM9 / São Paulo
Client: Photo Global Leica Brasil
Category: Craft / Art Direction
Points: 9.00
Trucss
Agency: Africa Creative / São Paulo + Trucss / São Paulo + Mosaico Filmes / São Paulo + Mission Music / São Paulo
Client: Trucss
Category: Products
Points: 9.00
Trucss
Agency: Africa Creative / São Paulo + Trucss / São Paulo + Mosaico Filmes / São Paulo + Mission Music / São Paulo
Client: Trucss
Category: Products for Good
Points: 9.00
The One Exhibition
Agency: DM9 / São Paulo
Client: Photo Global Leica Brasil
Category: Craft / Art Direction
Points: 9.00
The Future is Black
Agency: FCB Brasil / São Paulo + VoxHaus / São Paulo + FCB Studio / São Paulo + Raça Magazine / São Paulo
Client: Raça Magazine
Category: Craft / Art Direction
Points: 9.00
Eart4
Agency: AlmapBBDO + UN Global Compact + B3 (Brazilian Stock Exchange) + Raw Audio
Client: UN Global Compact + B3
Category: B2B Communications
Points: 9.00
Album of the Future
Agency: Energy BBDO / São Paulo
Client: Unilever
Category: Technology for Good
Points: 9.00
DiagnostiCookies
Agency: Horaios / São Paulo + VML / New York + BCW / New York
Client: Horaios Dermatology Clinic
Category: Promotional Items
Points: 7.00
bAIgrapher
Agency: Area 23, an IPG Health Company / New York + WideLabs / Porto Alegre + Ritmika Audio Arts / São Paulo + Lado / São Paulo
Client: UFCSPA
Category: Craft / Data-Driven Personalization
Points: 6.75
Ashe Versus
Agency: TBWA\Health Collective + The Youth + Satelite Audio + Colossal
Client: Moderna
Category: Film
Points: 6.75
Lifesaving Radio
Agency: Klick Health / Toronto + The Inlaws Audio House / Toronto + 1stAveMachine / New York + Lightfarm Studios / Rio de Janeiro
Client: NextMed Health
Category: Radio & Audio
Points: 5.25
Inequality You Can't Ignore
Agency: Eversana Intouch / New York + Chrysalis Initiative / Philadelphia + Ritmika Audio Arts / São Paulo + Dalmatian Cow / Los Angeles
Client: The Chrysalis Initiative
Category: Craft / Art Direction
Points: 5.25
The Congregation
Agency: Klick Health / Toronto + Halley Sound / São Paulo
Client: podHER
Category: Craft / Art Direction
Points: 4.50
Dogs Without Borders
Agency: VML / New York + VML / Madrid + Digital 21 / São Paulo + My Props Factory / Rio de Janeiro
Client: SFBO (French-Brazilian Society of Oncology)
Category: Direct Marketing
Points: 4.50
Dogs Without Borders
Agency: VML / New York + VML / Madrid + Digital 21 / São Paulo + My Props Factory / Rio de Janeiro
Client: SFBO (French-Brazilian Society of Oncology)
Category: Products for Good
Points: 4.50
The Future is Black
Agency: FCB Brasil / São Paulo + Raça Magazine / São Paulo + VoxHaus / São Paulo + FCB Studio / São Paulo
Client: Raça Magazine
Category: Promotional / Print Advertisements
Points: 3.00
The One Exhibition
Agency: DM9 / São Paulo
Client: Photo Global Leica Brasil
Category: Out of Home / Brand Installations
Points: 3.00
The Autism Journey
Agency: Africa Creative / São Paulo + Vivo / São Paulo + Santeria / São Paulo + Satelite Audio / São Paulo
Client: Vivo
Category: Spatial Design / Experiential & Immersive
Points: 3.00
Eart4
Agency: AlmapBBDO + UN Global Compact + B3 (Brazilian Stock Exchange) + Raw Audio
Client: UN Global Compact + B3
Category: B2B Communications
Points: 3.00
Trucss
Agency: Africa Creative / São Paulo + Trucss / São Paulo + Mosaico Filmes / São Paulo + Mission Music / São Paulo
Client: Trucss
Category: Design for Good
Points: 3.00
The One Exhibition
Agency: DM9 / São Paulo
Client: Photo Global Leica Brasil
Category: Craft / Photography
Points: 3.00
Save the Favela
Agency: BETC HAVAS / São Paulo + Kondzilla / São Paulo + Santeria / São Paulo + Mainstreet Records / Rio de Janeiro
Client: Kondzilla
Category: Music Videos
Points: 3.00
The Exiled Team
Agency: Africa Creative / São Paulo + Brahma / São Paulo + Moonheist / São Paulo + Space Gorila / São Paulo
Client: Brahma
Category: Livestream
Points: 3.00
Mission: Whopper
Agency: DAVID / São Paulo
Client: Burger King
Category: User-Generated Content (UGC)
Points: 3.00
Cashback For Your Jersey's Back
Agency: FCB Brasil / São Paulo + Flash / São Paulo + Shuffle Audio / São Paulo + FCB Studio / São Paulo
Client: Flash
Category: Active Engagement / Call to Action
Points: 3.00
Solar Billboard
Agency: LePub Brazil / São Paulo + Heineken / São Paulo + iProspect (Red Star) / São Paulo + Be 180 / São Paulo
Client: Heineken
Category: B2B Communications
Points: 3.00
Mission: Whopper
Agency: DAVID / São Paulo
Client: Burger King
Category: Experiential / Virtual Events
Points: 3.00
THE COST OF GOLD
Agency: DM9 / São Paulo + Hungry Man / São Paulo
Client: URIHI YANOMAMI
Category: Non-traditional & Guerrilla Marketing
Points: 3.00
Client:
URIHI YANOMAMI
Title:
THE COST OF GOLD
Category:
Design for Good
Award:
2024 Design Gold Pencil
Points:
45.00
Client:
Photo Global Leica Brasil
Title:
The One Exhibition
Category:
Experiential & Installations / Brand Installations
Award:
2024 Out of Home Gold Pencil
Points:
45.00
Client:
Photo Global Leica Brasil
Title:
The One Exhibition
Category:
Books / Booklets / Brochures
Award:
2024 Print & Promotional Gold Pencil
Points:
45.00
Client:
SFBO (French-Brazilian Society of Oncology)
Title:
Dogs Without Borders
Category:
Innovation / New Ideas in Pharma
Award:
2024 Pharma Gold Pencil
Points:
22.50
Client:
UN Global Compact + B3
Title:
Eart4
Category:
B2B Communications
Award:
2024 Public Relations Silver Pencil
Points:
21.00
Client:
URIHI YANOMAMI
Title:
THE COST OF GOLD
Category:
Public Relations for Good
Award:
2024 Public Relations Silver Pencil
Points:
21.00
Client:
Kimberly-Clark/Intimus
Title:
The Shameless Pad
Category:
Events / In-Person
Award:
2024 Experiential & Immersive Silver Pencil
Points:
21.00
Client:
Brahma
Title:
The Exiled Team
Category:
Events / Hybrid
Award:
2024 Experiential & Immersive Silver Pencil
Points:
21.00
Client:
Flash
Title:
Cashback For Your Jersey's Back
Category:
Commerce
Award:
2024 Experiential & Immersive Silver Pencil
Points:
21.00
Client:
Mães da Sé
Title:
Avatars of Hope
Category:
Gaming for Good
Award:
2024 Gaming Silver Pencil
Points:
21.00
Client:
INSTITUTO RED BRASIL DO PACTO GLOBAL
Title:
CARL SAGAN MESSAGE
Category:
Low Budget
Award:
2024 Moving Image Craft & Production Silver Pencil
Points:
21.00
Client:
Unilever
Title:
Album of the Future
Category:
Use of AI / Visuals
Award:
2024 Creative Use of Technology Silver Pencil
Points:
21.00
Client:
Moderna
Title:
Ashe Versus
Category:
Craft / Art Direction
Award:
2024 Pharma Silver Pencil
Points:
15.75
Client:
SFBO (Sociedade Franco Brasileira de Oncología)
Title:
Dogs Without Borders
Category:
Multicultural Impact
Award:
2024 Cultural Driver Gold Pencil
Points:
15.00
Client:
podHER
Title:
The Congregation
Category:
Brand Identity
Award:
2024 Health & Wellness Silver Pencil
Points:
10.50
Client:
Flash
Title:
Cashback For Your Jersey's Back
Category:
Commerce
Award:
2024 Social Media Bronze Pencil
Points:
9.00
Client:
Burger King
Title:
Mission: Whopper
Category:
Digital & Online / Gaming
Award:
2024 Direct Marketing Bronze Pencil
Points:
9.00
Client:
UN Global Compact + B3
Title:
Eart4
Category:
Creative Effectiveness / B2B Communications
Award:
2024 Creative Effectiveness Bronze Pencil
Points:
9.00
Client:
Flash
Title:
Cashback For Your Jersey's Back
Category:
Physical Products
Award:
2024 Experiential & Immersive Bronze Pencil
Points:
9.00
Client:
Heineken
Title:
0,0 Barriers
Category:
Experiential & Installations / Experiential & Immersive
Award:
2024 Out of Home Bronze Pencil
Points:
9.00
Client:
Eletromidia
Title:
Guarded Bus Stop
Category:
Out of Home for Good
Award:
2024 Out of Home Bronze Pencil
Points:
9.00
Client:
Photo Global Leica Brasil
Title:
The One Exhibition
Category:
Craft / Art Direction
Award:
2024 Out of Home Bronze Pencil
Points:
9.00
Client:
Trucss
Title:
Trucss
Category:
Products
Award:
2024 Health & Wellness Bronze Pencil
Points:
9.00
Client:
Trucss
Title:
Trucss
Category:
Products for Good
Award:
2024 IP & Product Design Bronze Pencil
Points:
9.00
Client:
Photo Global Leica Brasil
Title:
The One Exhibition
Category:
Craft / Art Direction
Award:
2024 Print & Promotional Bronze Pencil
Points:
9.00
Client:
Raça Magazine
Title:
The Future is Black
Category:
Craft / Art Direction
Award:
2024 Print & Promotional Bronze Pencil
Points:
9.00
Client:
UN Global Compact + B3
Title:
Eart4
Category:
B2B Communications
Award:
2024 Integrated / Omnichannel Bronze Pencil
Points:
9.00
Client:
Unilever
Title:
Album of the Future
Category:
Technology for Good
Award:
2024 Creative Use of Technology Bronze Pencil
Points:
9.00
Client:
Horaios Dermatology Clinic
Title:
DiagnostiCookies
Category:
Promotional Items
Award:
2024 Pharma Silver Pencil
Points:
7.00
Client:
UFCSPA
Title:
bAIgrapher
Category:
Craft / Data-Driven Personalization
Award:
2024 Health & Wellness Bronze Pencil
Points:
6.75
Client:
Moderna
Title:
Ashe Versus
Category:
Film
Award:
2024 Pharma Bronze Pencil
Points:
6.75
Client:
NextMed Health
Title:
Lifesaving Radio
Category:
Radio & Audio
Award:
2024 Pharma Silver Pencil
Points:
5.25
Client:
The Chrysalis Initiative
Title:
Inequality You Can't Ignore
Category:
Craft / Art Direction
Award:
2024 Pharma Silver Pencil
Points:
5.25
Client:
podHER
Title:
The Congregation
Category:
Craft / Art Direction
Award:
2024 Health & Wellness Bronze Pencil
Points:
4.50
Client:
SFBO (French-Brazilian Society of Oncology)
Title:
Dogs Without Borders
Category:
Direct Marketing
Award:
2024 Pharma Bronze Pencil
Points:
4.50
Client:
SFBO (French-Brazilian Society of Oncology)
Title:
Dogs Without Borders
Category:
Products for Good
Award:
2024 IP & Product Design Bronze Pencil
Points:
4.50
Client:
Raça Magazine
Title:
The Future is Black
Category:
Promotional / Print Advertisements
Award:
2024 Design Merit Award
Points:
3.00
Client:
Photo Global Leica Brasil
Title:
The One Exhibition
Category:
Out of Home / Brand Installations
Award:
2024 Design Merit Award
Points:
3.00
Client:
Vivo
Title:
The Autism Journey
Category:
Spatial Design / Experiential & Immersive
Award:
2024 Design Merit Award
Points:
3.00
Client:
UN Global Compact + B3
Title:
Eart4
Category:
B2B Communications
Award:
2024 Design Merit Award
Points:
3.00
Client:
Trucss
Title:
Trucss
Category:
Design for Good
Award:
2024 Design Merit Award
Points:
3.00
Client:
Photo Global Leica Brasil
Title:
The One Exhibition
Category:
Craft / Photography
Award:
2024 Design Merit Award
Points:
3.00
Client:
Kondzilla
Title:
Save the Favela
Category:
Music Videos
Award:
2024 Branded Entertainment Merit Award
Points:
3.00
Client:
Burger King
Title:
Mission: Whopper
Category:
Livestream
Award:
2024 Social Media Merit Award
Points:
3.00
Client:
Brahma
Title:
The Exiled Team
Category:
Livestream
Award:
2024 Social Media Merit Award
Points:
3.00
Client:
Burger King
Title:
Mission: Whopper
Category:
User-Generated Content (UGC)
Award:
2024 Social Media Merit Award
Points:
3.00
Client:
Flash
Title:
Cashback For Your Jersey's Back
Category:
Active Engagement / Call to Action
Award:
2024 Social Media Merit Award
Points:
3.00
Client:
Heineken
Title:
Solar Billboard
Category:
B2B Communications
Award:
2024 Public Relations Merit Award
Points:
3.00
Client:
Burger King
Title:
Mission: Whopper
Category:
Experiential / Virtual Events
Award:
2024 Direct Marketing Merit Award
Points:
3.00
Client:
URIHI YANOMAMI
Title:
THE COST OF GOLD
Category:
Non-traditional & Guerrilla Marketing
Award:
2024 Direct Marketing Merit Award
Points:
3.00
