The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Country Rankings
China
Client
Title
Category
Award
Points
Fate's in your hands
Agency: Bartle Bogle Hegarty China / Shanghai
Client: WWF China
Category: Gaming & Branded Applications / Branded applications
Points: 15.0
OPEN ME
Agency: DDB Shanghai / Shanghai
Client: THE PREGNANCY CARE ASSOCIATION
Category: Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)
Points: 15.0
Nanjing contemporary art annual exhibition
Agency: qing zhao / Nanjing
Client: zhao qing
Category: Public Service / Collateral - Campaign
Points: 15.0
Social Energy Space
Agency: SenseTeam / Shenzhen
Client: The OCT Art & Design Gallery
Category: Spatial Design / Campaign
Points: 15.0
Chase
Agency: Wieden + Kennedy Shanghai / Shanghai
Client: Nike China
Category: Television / Unscripted series
Points: 10.0
Red Flag
Agency: Ogilvy Shanghai / Shanghai
Client: The North Face
Category: Interactive Advertising / Environmental / Experiential - Campaign
Points: 10.0
WWF Earth Hour "Computer"
Agency: Ogilvy Beijing / Beijing
Client: WWF
Category: Interactive Advertising / Banners - Dynamic - Single
Points: 5.0
Bye Forever
Agency: ERIC CAI DESIGN CO. / Beijing
Client: WWF CHINA
Category: Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)
Points: 5.0
Social Energy
Agency: SenseTeam / Shenzhen
Client: The OCT Art & Design Gallery
Category: Typography in Design / Single
Points: 5.0
Seeds of the Cities
Agency: SenseTeam / Shenzhen
Client: HSA
Category: Typography in Design / Single
Points: 5.0
Gold 120
Agency: Ogilvy Shanghai / Shanghai
Client: Lee Jeans China
Category: Websites & Microsites / Consumer Goods
Points: 5.0
Mystery Egg
Agency: Ogilvy Beijing / Beijing
Client: Lenovo
Category: Websites & Microsites / Durable Goods
Points: 5.0
Red Flag
Agency: Ogilvy Shanghai / Shanghai
Client: The North Face
Category: Websites & Microsites / Social Networks/ Community
Points: 5.0
Fate's in your hands
Agency: Bartle Bogle Hegarty China / Shanghai
Client: WWF China
Category: Interactive Advertising / Augmented Reality
Points: 5.0
Model Plus Postcard
Agency: Eric Chan Design Co. Ltd. / Hong Kong
Client: Model Plus Magazine
Category: Direct Mail / Campaign
Points: 5.0
The Gold Button
Agency: Ogilvy&Mather Advertising, Shanghai / Shanghai
Client: Lee
Category: Integrated Branding / Integrated Branding Campaign - 360
Points: 5.0
Time Will Tell
Agency: Ogilvy Beijing / Beijing
Client: Levi's
Category: Interactive Advertising / Other Interactive Media - Single
Points: 5.0
Fate's in your hands
Agency: Bartle Bogle Hegarty China / Shanghai
Client: WWF China
Category: Interactive Advertising / Public Service/ Non-Profit - Single
Points: 5.0
DDTV
Agency: Ogilvy Shanghai / Shanghai
Client: Adidas China
Category: Online Films And Video / Events or Live Webcasts - Campaign
Points: 5.0
Coal Story
Agency: Ogilvy Beijing / Beijing
Client: Greenpeace
Category: Online Films And Video / Public Service/ Non-Profit - Single
Points: 5.0
suicide on air
Agency: Grey Hong Kong / Hong Kong
Client: greenpeace
Category: Online Films And Video / Public Service/ Non-Profit - Single
Points: 5.0
Red Flag
Agency: Ogilvy Shanghai / Shanghai
Client: The North Face
Category: Mobile Applications/Sites / Social Networks/ Community
Points: 5.0
Coal Story
Agency: Ogilvy Beijing / Beijing
Client: Greenpeace
Category: Craft / Animation / Motion Graphics
Points: 5.0
Reincarnation
Agency: GREY GROUP CHINA / Beijing
Client: Blue Ocean Paper Recycling Technology Co., Ltd.
Category: Collateral / Posters, P.O.P. and In-Store - Campaign
Points: 5.0
Chase
Agency: Wieden + Kennedy Shanghai / Shanghai
Client: Nike China
Category: Film / Documentaries
Points: 5.0
'Your own world: London/Tokyo/Paris
Agency: DDB Hong Kong/Tribal DDB Hong Kong / Hong Kong
Client: Penguin Books Ltd.
Category: Newspaper / Full Page or Spread - Campaign
Points: 5.0
DHL From to-America
Agency: Ogilvy Beijing / Beijing
Client: DHL
Category: Magazine / Full Page or Spread - Single
Points: 5.0
Bush
Agency: GREY GROUP CHINA / Beijing
Client: Blue Ocean Paper Recycling Technology Co., Ltd.
Category: Magazine / Full Page or Spread - Single
Points: 5.0
Mortgage Deed
Agency: GREY GROUP CHINA / Beijing
Client: Blue Ocean Paper Recycling Technology Co., Ltd.
Category: Magazine / Full Page or Spread - Single
Points: 5.0
Stock Certificate
Agency: GREY GROUP CHINA / Beijing
Client: Blue Ocean Paper Recycling Technology Co., Ltd.
Category: Magazine / Full Page or Spread - Single
Points: 5.0
Reincarnation
Agency: GREY GROUP CHINA / Beijing
Client: Blue Ocean Paper Recycling Technology Co., Ltd.
Category: Magazine / Full Page or Spread - Campaign
Points: 5.0
Bush
Agency: GREY GROUP CHINA / Beijing
Client: Blue Ocean Paper Recycling Technology Co., Ltd.
Category: Collateral / Posters, P.O.P. and In-Store - Single
Points: 5.0
Pose
Agency: Leo Burnett / Hong Kong
Client: Planet Yoga
Category: Collateral / Posters, P.O.P. and In-Store - Campaign
Points: 5.0
Panda Campaign
Agency: Ogilvy Beijing / Beijing
Client: WWF
Category: Public Service / Outdoor and Posters - Campaign
Points: 5.0
Pop-up Book
Agency: Ogilvy Beijing / Beijing
Client: Greenpeace
Category: Public Service / Collateral (Brochures and Direct Mail) - Single
Points: 5.0
Chase
Agency: Wieden + Kennedy Shanghai / Shanghai
Client: Nike China
Category: Branded Content / Single
Points: 5.0
W+K III Book
Agency: Wieden + Kennedy Shanghai / Shanghai
Client: Wieden + Kennedy Shanghai
Category: Corporate Identity / Single
Points: 5.0
Social Energy
Agency: SenseTeam / Shenzhen
Client: The OCT Art & Design Gallery
Category: Corporate Identity / Campaign
Points: 5.0
Dog
Agency: NEWSUN/JWT ADVERTISING / Guangzhou
Client: Sunlife
Category: Collateral Design / Posters, P.O.P and in-Store - Single
Points: 5.0
Hedgehog
Agency: NEWSUN/JWT ADVERTISING / Guangzhou
Client: Sunlife
Category: Collateral Design / Posters, P.O.P and in-Store - Single
Points: 5.0
a concise chinese-english dictionary for lovers
Agency: qing zhao / Nanjing
Client: zhao qing
Category: Publication Design / Book, Magazine, Newspaper
Points: 5.0
Memo Pad
Agency: JWT HK / Hong Kong
Client: Jacobson Medical (Hong Kong) Ltd.
Category: Direct Mail / Single
Points: 5.0
Resources
Agency: Ogilvy Beijing / Beijing
Client: WWF
Category: Public Service / Outdoor and Posters - Single
Points: 5.0
Client:
WWF China
Title:
Fate's in your hands
Category:
Gaming & Branded Applications / Branded applications
Award:
2010 Branded Entertainment Silver Pencil
Points:
15.0
Client:
THE PREGNANCY CARE ASSOCIATION
Title:
OPEN ME
Category:
Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)
Award:
2010 Design Silver Pencil
Points:
15.0
Client:
zhao qing
Title:
Nanjing contemporary art annual exhibition
Category:
Public Service / Collateral - Campaign
Award:
2010 Design Silver Pencil
Points:
15.0
Client:
The OCT Art & Design Gallery
Title:
Social Energy Space
Category:
Spatial Design / Campaign
Award:
2010 Design Silver Pencil
Points:
15.0
Client:
Nike China
Title:
Chase
Category:
Television / Unscripted series
Award:
2010 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
The North Face
Title:
Red Flag
Category:
Interactive Advertising / Environmental / Experiential - Campaign
Award:
2010 Interactive Bronze Pencil
Points:
10.0
Client:
WWF
Title:
WWF Earth Hour "Computer"
Category:
Interactive Advertising / Banners - Dynamic - Single
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
WWF CHINA
Title:
Bye Forever
Category:
Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)
Award:
2010 Design Merit Award
Points:
5.0
Client:
The OCT Art & Design Gallery
Title:
Social Energy
Category:
Typography in Design / Single
Award:
2010 Design Merit Award
Points:
5.0
Client:
HSA
Title:
Seeds of the Cities
Category:
Typography in Design / Single
Award:
2010 Design Merit Award
Points:
5.0
Client:
Lee Jeans China
Title:
Gold 120
Category:
Websites & Microsites / Consumer Goods
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
Lenovo
Title:
Mystery Egg
Category:
Websites & Microsites / Durable Goods
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
The North Face
Title:
Red Flag
Category:
Websites & Microsites / Social Networks/ Community
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
WWF China
Title:
Fate's in your hands
Category:
Interactive Advertising / Augmented Reality
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
Model Plus Magazine
Title:
Model Plus Postcard
Category:
Direct Mail / Campaign
Award:
2010 Design Merit Award
Points:
5.0
Client:
Lee
Title:
The Gold Button
Category:
Integrated Branding / Integrated Branding Campaign - 360
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
Levi's
Title:
Time Will Tell
Category:
Interactive Advertising / Other Interactive Media - Single
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
WWF China
Title:
Fate's in your hands
Category:
Interactive Advertising / Public Service/ Non-Profit - Single
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
Adidas China
Title:
DDTV
Category:
Online Films And Video / Events or Live Webcasts - Campaign
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
Greenpeace
Title:
Coal Story
Category:
Online Films And Video / Public Service/ Non-Profit - Single
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
greenpeace
Title:
suicide on air
Category:
Online Films And Video / Public Service/ Non-Profit - Single
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
The North Face
Title:
Red Flag
Category:
Mobile Applications/Sites / Social Networks/ Community
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
Greenpeace
Title:
Coal Story
Category:
Craft / Animation / Motion Graphics
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
Blue Ocean Paper Recycling Technology Co., Ltd.
Title:
Reincarnation
Category:
Collateral / Posters, P.O.P. and In-Store - Campaign
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
Nike China
Title:
Chase
Category:
Film / Documentaries
Award:
2010 Branded Entertainment Merit Award
Points:
5.0
Client:
Penguin Books Ltd.
Title:
'Your own world: London/Tokyo/Paris
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
DHL
Title:
DHL From to-America
Category:
Magazine / Full Page or Spread - Single
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
Blue Ocean Paper Recycling Technology Co., Ltd.
Title:
Bush
Category:
Magazine / Full Page or Spread - Single
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
Blue Ocean Paper Recycling Technology Co., Ltd.
Title:
Mortgage Deed
Category:
Magazine / Full Page or Spread - Single
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
Blue Ocean Paper Recycling Technology Co., Ltd.
Title:
Stock Certificate
Category:
Magazine / Full Page or Spread - Single
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
Blue Ocean Paper Recycling Technology Co., Ltd.
Title:
Reincarnation
Category:
Magazine / Full Page or Spread - Campaign
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
Blue Ocean Paper Recycling Technology Co., Ltd.
Title:
Bush
Category:
Collateral / Posters, P.O.P. and In-Store - Single
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
Planet Yoga
Title:
Pose
Category:
Collateral / Posters, P.O.P. and In-Store - Campaign
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
WWF
Title:
Panda Campaign
Category:
Public Service / Outdoor and Posters - Campaign
Award:
2010 Design Merit Award
Points:
5.0
Client:
Greenpeace
Title:
Pop-up Book
Category:
Public Service / Collateral (Brochures and Direct Mail) - Single
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
Nike China
Title:
Chase
Category:
Branded Content / Single
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
Wieden + Kennedy Shanghai
Title:
W+K III Book
Category:
Corporate Identity / Single
Award:
2010 Design Merit Award
Points:
5.0
Client:
The OCT Art & Design Gallery
Title:
Social Energy
Category:
Corporate Identity / Campaign
Award:
2010 Design Merit Award
Points:
5.0
Client:
Sunlife
Title:
Dog
Category:
Collateral Design / Posters, P.O.P and in-Store - Single
Award:
2010 Design Merit Award
Points:
5.0
Client:
Sunlife
Title:
Hedgehog
Category:
Collateral Design / Posters, P.O.P and in-Store - Single
Award:
2010 Design Merit Award
Points:
5.0
Client:
zhao qing
Title:
a concise chinese-english dictionary for lovers
Category:
Publication Design / Book, Magazine, Newspaper
Award:
2010 Design Merit Award
Points:
5.0
Client:
Jacobson Medical (Hong Kong) Ltd.
Title:
Memo Pad
Category:
Direct Mail / Single
Award:
2010 Design Merit Award
Points:
5.0