The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
China
Client
Title
Category
Award
Points
Heaven and Hell
Agency: JWT Shanghai / Shanghai
Client: Samsonite
Category: Magazine / Full Page or Spread - Single
Points: 25.0
Heaven and Hell
Agency: JWT Shanghai / Shanghai
Client: Samsonite
Category: Collateral / Posters - Single
Points: 25.0
Vending Machine
Agency: Grey Group - China / Shanghai
Client: World kitchen
Category: Out Of Home / Transit & Outdoor Installations - Single
Points: 25.0
ARIEL BIG STAIN
Agency: Saatchi & Saatchi / Shanghai
Client: P&G
Category: Collateral Design / P.O.P. and In-Store - Single
Points: 10.0
524A-ArchiTypo
Agency: 524 Studio / Beijing
Client: 524 ARCHITECTURE
Category: Corporate Identity / Campaign
Points: 10.0
Anta “shoebox” installation
Agency: JWT Shanghai / Shanghai
Client: Anta
Category: Collateral / P.O.P. and In-store - Campaign
Points: 10.0
So...Soap!
Agency: CoDesign Ltd / HONG KONG
Client: SLOW (Sustainable Lifestyle & Organic Work Ltd)
Category: Sustainability in Design / Single or Campaign
Points: 10.0
The Keyboard of Isolation
Agency: DDB China Group / Shanghai
Client: Family Care For Grassroots Community
Category: Public Service / Outdoor and Posters - Single
Points: 5.0
Diary
Agency: Ogilvy Beijing / Beijing
Client: Johnson & Johnson
Category: Innovation in Branded Content
Points: 5.0
CO-1 10th Anniversary Poster
Agency: Eric Chan Design Co. Ltd. / Hong Kong
Client: CO-1 School of Visual Arts
Category: Craft / Typography in Design - Single
Points: 5.0
Don't Drive...Run
Agency: Leo Burnett Shanghai / Shanghai
Client: Li Ning
Category: Outdoor Design / Transit - Single
Points: 5.0
Vending Machine
Agency: Grey Group - China / Shanghai
Client: World kitchen
Category: Outdoor Design / Street Furniture
Points: 5.0
UNIQLO WARM UP!
Agency: AKQA Shanghai / Shanghai
Client: Uniqlo
Category: Websites / Consumer Goods
Points: 5.0
The People's Car Project
Agency: Proximity China / Goodstein & Partners / Beijing
Client: Volkswagen Group China
Category: Websites / Social Networks/Community
Points: 5.0
UNIQLO WARM UP!
Agency: AKQA Shanghai / Shanghai
Client: Uniqlo
Category: Websites / Social Networks/Community
Points: 5.0
The People's Car Project
Agency: Proximity China / Goodstein & Partners / Beijing
Client: Volkswagen Group China
Category: Integrated Branding / Integrated Branding Campaign - 360
Points: 5.0
Intel: The Escape
Agency: Tribal DDB Hong Kong / Hong Kong
Client: Intel Asia Pacific
Category: Interactive Advertising / Other Interactive Media - Single
Points: 5.0
ARIEL BIG STAIN
Agency: Saatchi & Saatchi / Shanghai
Client: P&G
Category: Branded Applications / Branded applications
Points: 5.0
Converse Block Party
Agency: Wieden + Kennedy Shanghai / Shanghai
Client: Converse
Category: Events and Installations
Points: 5.0
CO-1 10th Anniversary Poster
Agency: Eric Chan Design Co. Ltd. / Hong Kong
Client: CO-1 School of Visual Arts
Category: Public Service / Outdoor and Posters - Single
Points: 5.0
The Distance Between Mother and Child
Agency: Leo Burnett Shanghai / Shanghai
Client: Shanghai QingCongQuan Autism Foundation
Category: Public Service / Outdoor and Posters - Single
Points: 5.0
Madam Sixty Ate
Agency: Substance Hong Kong / Hong Kong
Client: Atelia Corporation Limited, Hong Kong
Category: Corporate Identity / Campaign
Points: 5.0
ARIEL BIG STAIN
Agency: Saatchi & Saatchi / Shanghai
Client: P&G
Category: Branded Content / Games
Points: 5.0
ARIEL BIG STAIN
Agency: Saatchi & Saatchi / Shanghai
Client: P&G
Category: Out Of Home / Digital / Electronic - Single or Campaign
Points: 5.0
Heaven and Hell
Agency: JWT Shanghai / Shanghai
Client: Samsonite
Category: Out Of Home / Transit & Outdoor Installations - Single
Points: 5.0
The Skate Wash Denim
Agency: JWT Always Shanghai / Shanghai
Client: Meters\bonwe
Category: Out Of Home / Transit & Outdoor Installations - Single
Points: 5.0
The Keyboard of Isolation
Agency: DDB China Group / Shanghai
Client: Family Care For Grassroots Community
Category: Innovation in Advertising / Single or Campaign
Points: 5.0
Deep Sleep Campaign
Agency: Leo Burnett Hong Kong / Hong Kong
Client: Casablanca
Category: Collateral / Posters - Campaign
Points: 5.0
Heaven and Hell
Agency: JWT Shanghai / Shanghai
Client: Samsonite
Category: Newspaper / Small Space Print - Single
Points: 5.0
Deep Sleep Campaign
Agency: Leo Burnett Hong Kong / Hong Kong
Client: Casablanca
Category: Magazine / Full Page or Spread - Campaign
Points: 5.0
Boxing
Agency: Ogilvy & Mather Group, HK / Hong Kong
Client: Beijing Sports Radio
Category: Magazine / Full Page or Spread - Single
Points: 5.0
Tennis
Agency: Ogilvy & Mather Group, HK / Hong Kong
Client: Beijing Sports Radio
Category: Magazine / Full Page or Spread - Single
Points: 5.0
Client:
Samsonite
Title:
Heaven and Hell
Category:
Magazine / Full Page or Spread - Single
Award:
2012 Advertising Gold Pencil
Points:
25.0
Client:
Samsonite
Title:
Heaven and Hell
Category:
Collateral / Posters - Single
Award:
2012 Advertising Gold Pencil
Points:
25.0
Client:
World kitchen
Title:
Vending Machine
Category:
Out Of Home / Transit & Outdoor Installations - Single
Award:
2012 Advertising Gold Pencil
Points:
25.0
Client:
P&G
Title:
ARIEL BIG STAIN
Category:
Collateral Design / P.O.P. and In-Store - Single
Award:
2012 Design Bronze Pencil
Points:
10.0
Client:
524 ARCHITECTURE
Title:
524A-ArchiTypo
Category:
Corporate Identity / Campaign
Award:
2012 Design Bronze Pencil
Points:
10.0
Client:
Anta
Title:
Anta “shoebox” installation
Category:
Collateral / P.O.P. and In-store - Campaign
Award:
2012 Advertising Bronze Pencil
Points:
10.0
Client:
SLOW (Sustainable Lifestyle & Organic Work Ltd)
Title:
So...Soap!
Category:
Sustainability in Design / Single or Campaign
Award:
2012 Design Bronze Pencil
Points:
10.0
Client:
Family Care For Grassroots Community
Title:
The Keyboard of Isolation
Category:
Public Service / Outdoor and Posters - Single
Award:
2012 Design Merit Award
Points:
5.0
Client:
Johnson & Johnson
Title:
Diary
Category:
Innovation in Branded Content
Award:
2012 Branded Entertainment Merit Award
Points:
5.0
Client:
CO-1 School of Visual Arts
Title:
CO-1 10th Anniversary Poster
Category:
Craft / Typography in Design - Single
Award:
2012 Design Merit Award
Points:
5.0
Client:
Li Ning
Title:
Don't Drive...Run
Category:
Outdoor Design / Transit - Single
Award:
2012 Design Merit Award
Points:
5.0
Client:
World kitchen
Title:
Vending Machine
Category:
Outdoor Design / Street Furniture
Award:
2012 Design Merit Award
Points:
5.0
Client:
Uniqlo
Title:
UNIQLO WARM UP!
Category:
Websites / Consumer Goods
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
Volkswagen Group China
Title:
The People's Car Project
Category:
Websites / Social Networks/Community
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
Uniqlo
Title:
UNIQLO WARM UP!
Category:
Websites / Social Networks/Community
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
Volkswagen Group China
Title:
The People's Car Project
Category:
Integrated Branding / Integrated Branding Campaign - 360
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
Intel Asia Pacific
Title:
Intel: The Escape
Category:
Interactive Advertising / Other Interactive Media - Single
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
P&G
Title:
ARIEL BIG STAIN
Category:
Branded Applications / Branded applications
Award:
2012 Branded Entertainment Merit Award
Points:
5.0
Client:
Converse
Title:
Converse Block Party
Category:
Events and Installations
Award:
2012 Branded Entertainment Merit Award
Points:
5.0
Client:
CO-1 School of Visual Arts
Title:
CO-1 10th Anniversary Poster
Category:
Public Service / Outdoor and Posters - Single
Award:
2012 Design Merit Award
Points:
5.0
Client:
Shanghai QingCongQuan Autism Foundation
Title:
The Distance Between Mother and Child
Category:
Public Service / Outdoor and Posters - Single
Award:
2012 Design Merit Award
Points:
5.0
Client:
Atelia Corporation Limited, Hong Kong
Title:
Madam Sixty Ate
Category:
Corporate Identity / Campaign
Award:
2012 Design Merit Award
Points:
5.0
Client:
P&G
Title:
ARIEL BIG STAIN
Category:
Branded Content / Games
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
P&G
Title:
ARIEL BIG STAIN
Category:
Out Of Home / Digital / Electronic - Single or Campaign
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Samsonite
Title:
Heaven and Hell
Category:
Out Of Home / Transit & Outdoor Installations - Single
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Meters\bonwe
Title:
The Skate Wash Denim
Category:
Out Of Home / Transit & Outdoor Installations - Single
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Family Care For Grassroots Community
Title:
The Keyboard of Isolation
Category:
Innovation in Advertising / Single or Campaign
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Casablanca
Title:
Deep Sleep Campaign
Category:
Collateral / Posters - Campaign
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Samsonite
Title:
Heaven and Hell
Category:
Newspaper / Small Space Print - Single
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Casablanca
Title:
Deep Sleep Campaign
Category:
Magazine / Full Page or Spread - Campaign
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Beijing Sports Radio
Title:
Boxing
Category:
Magazine / Full Page or Spread - Single
Award:
2012 Advertising Merit Award
Points:
5.0