The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
Germany
Client
Title
Category
Award
Points
Nazis against Nazis – Germany's most involuntary charity walk
Agency: GGH LOWE GmbH / Hamburg + Grabarz & Partner Werbeagentur GmbH / Hamburg
Client: ZDK Gesellschaft Demokratische Kultur GmbH
Category: Public Service - Experiential / Events, Competitions & Installations
Points: 50.0
The Berlin Wall of Sound
Agency: GREY Germany / Dusseldorf + GREY Berlin / Berlin
Client: SoundCloud
Category: Data & Human Experience / Online Data Visualization & Infographics
Points: 50.0
The Berlin Wall of Sound
Agency: GREY Germany / Dusseldorf + GREY Berlin / Berlin
Client: SoundCloud
Category: Data & Human Experience / Online Data Visualization & Infographics
Points: 25.0
Nazis against Nazis – Germany's most involuntary charity walk
Agency: GGH LOWE GmbH / Hamburg + Grabarz & Partner Werbeagentur GmbH / Hamburg
Client: ZDK Gesellschaft Demokratische Kultur GmbH
Category: Public Service - Experiential / Events, Competitions & Installations
Points: 25.0
Nazis against Nazis – Germany's most involuntary charity walk
Agency: GGH LOWE GmbH / Hamburg + Grabarz & Partner Werbeagentur GmbH / Hamburg
Client: ZDK Gesellschaft Demokratische Kultur GmbH
Category: Direct Marketing / Ambient Media
Points: 25.0
Nazis against Nazis – Germany's most involuntary charity walk
Agency: GGH LOWE GmbH / Hamburg + Grabarz & Partner Werbeagentur GmbH / Hamburg
Client: ZDK Gesellschaft Demokratische Kultur GmbH
Category: Websites / Public Service / Non-Profit
Points: 25.0
Get adopted
Agency: BBDO Group Germany GmbH / Berlin
Client: Mars Inc.
Category: Outdoor / Billboards or Transit - Campaign
Points: 15.0
Parking - Jury
Agency: DDB Group GmbH / Berlin
Client: Volkswagen
Category: Outdoor / Billboards or Transit - Single
Points: 15.0
Parking - Jury
Agency: DDB Group / Berlin
Client: Volkswagen
Category: Magazine / Full Page or Spread - Single
Points: 15.0
Get adopted
Agency: BBDO Group Germany GmbH / Berlin
Client: Mars Inc.
Category: Public Service - Print / Newspaper or Magazine - Campaign
Points: 15.0
Audi LED Scoreboard
Agency: Razorfish / Germany + Moey Inc. / New York + Park Design Partners LLC. / Falls Church
Client: Audi of America
Category: Outdoor / Digital / Electronic
Points: 15.0
The Paper Skin
Agency: Geometry Global Germany / Frankfurt
Client: Fedrigoni Fine Paper
Category: Direct Marketing / Dimensional Mailing
Points: 15.0
Flashback: Discover Berlin
Agency: BBDO Group Germany GmbH / Berlin
Client: Berlin Toursimus & Kongress GmbH
Category: Interactive Advertising / Environmental / Experiential - Single
Points: 15.0
Nazis against Nazis – Germany's most involuntary charity walk
Agency: GGH LOWE GmbH / Hamburg + Grabarz & Partner Werbeagentur GmbH / Hamburg
Client: ZDK Gesellschaft Demokratische Kultur GmbH
Category: Social Media / Best Integrated Campaign Led by Social
Points: 15.0
The Game Report
Agency: serviceplan / Munich + plan.net / Munich
Client: Bytro Labs GmbH
Category: Data & Human Experience / Data-Focused Design
Points: 15.0
#Project360
Agency: Heye GmbH / Munich
Client: Mammut Sports Group AG
Category: User Experience Design - Web / User Experience
Points: 15.0
The MSC Magnifica Shiphorn Chor
Agency: Leagas Delaney Hamburg GmbH / Hamburg
Client: MSC Kreuzfahrt GmbH
Category: Experiential Advertising / Guerilla
Points: 15.0
The Paper Skin
Agency: Geometry Global Germany / Frankfurt
Client: Fedrigoni Fine Paper
Category: Package Design / Single or Series
Points: 15.0
GT RIDE - Viral Gaming for Kia
Agency: LA RED GmbH / Hamburg + Artificial Rome GmbH / Berlin
Client: Kia Motors Europe GmbH
Category: User Experience Design - Mobile / Interface Design Craft
Points: 15.0
Fire Brigade Bockhorst - The Call
Agency: serviceplan / Munich
Client: EGGER Retail Products GmbH
Category: Radio / Consumer - Single
Points: 10.0
Parking - Grandstand
Agency: DDB Group GmbH / Berlin
Client: Volkswagen
Category: Outdoor / Billboards or Transit - Single
Points: 10.0
The dancing Traffic Light
Agency: BBDO Group Germany GmbH / Berlin
Client: Daimler AG, smart/MM
Category: Experiential Advertising / Installations
Points: 10.0
Flashback: Discover Berlin
Agency: BBDO Group Germany GmbH / Berlin
Client: Berlin Toursimus & Kongress GmbH
Category: Innovation in Outdoor / Single
Points: 10.0
GT RIDE - Viral Gaming for Kia
Agency: LA RED GmbH / Hamburg + Artificial Rome GmbH / Berlin
Client: Kia Motors Europe GmbH
Category: Mobile Applications / Branded Games
Points: 10.0
#Project360
Agency: Heye GmbH / Munich
Client: Mammut Sports Group AG
Category: User Experience Design - Web / Utility
Points: 10.0
The Paper Skin
Agency: Geometry Global Germany / Frankfurt
Client: Fedrigoni Fine Paper
Category: Collateral Design / Promotional Items - Single or Series
Points: 10.0
#Project360
Agency: Heye GmbH / Munich
Client: Mammut Sports Group AG
Category: Websites / Footwear, Clothing & Accessories
Points: 10.0
Retrospective Heinz Beier / Stamps
Agency: beierarbeit / Bielefeld
Client: beierarbeit
Category: Self-Promotion / Single or Series
Points: 10.0
Time-dynamic Model of Saxony
Agency: ATELIER BRÜCKNER / Stuttgart + MKT / Olching
Client: Landesamt für Archäologie Sachsen / Staatliches Museum für Archäologie Chemnitz (smac)
Category: Experiences / Indoor Spaces
Points: 10.0
The dancing Traffic Light
Agency: BBDO Group Germany GmbH / Berlin
Client: Daimler AG, smart/MM
Category: Architecture / Built
Points: 10.0
Fire Brigade Bockhorst
Agency: serviceplan / Munich
Client: EGGER Retail Products GmbH
Category: Radio / Consumer - Campaign
Points: 5.0
Fire Brigade Bockhorst - The Call
Agency: serviceplan / Munich
Client: EGGER Retail Products GmbH
Category: Radio Craft / Scriptwriting
Points: 5.0
Audio Coffee
Agency: serviceplan / Munich
Client: DELI STAR Bagel & Coffee GmbH
Category: Innovation in Radio / Single
Points: 5.0
Audi LED Scoreboard
Agency: Razorfish / Germany + Moey Inc. / New York + Venables Bell & Partners / San Francisco + Park Design Partners LLC. / Falls Church
Client: Audi of America
Category: Outdoor / Outdoor Installations & Ambient - Single
Points: 5.0
Watch Out! – the first national mobile initiative to keep kids safe in traffic.
Agency: serviceplan / Munich + plan.net / Munich
Client: O2 Watch Out! - Telefónica Germany GmbH & Co.
Category: User Experience Design - Mobile / Utility
Points: 5.0
Parking - Grandstand
Agency: DDB Group GmbH / Berlin
Client: Volkswagen
Category: Collateral / Posters - Single
Points: 5.0
Parking - Jury
Agency: DDB Group GmbH / Berlin
Client: Volkswagen
Category: Collateral / Posters - Single
Points: 5.0
Assembly Fail
Agency: thjnk ag / Hamburg
Client: IKEA
Category: Outdoor / Billboards or Transit - Campaign
Points: 5.0
Just ROO it!
Agency: Cheil Germany GmbH / Schwalbach am Taunus + Cheil UK / London
Client: Bernd Hummel GmbH
Category: Social Media / Best Use of a Social Network
Points: 5.0
The Universal Typeface
Agency: DDB Group GmbH / Düsseldorf
Client: BIC
Category: User Experience Design - Web / User Experience
Points: 5.0
The Universal Typeface
Agency: DDB Group GmbH / Düsseldorf
Client: BIC
Category: Other Digital Solutions
Points: 5.0
The Paper Skin
Agency: Geometry Global Germany / Frankfurt
Client: Fedrigoni Fine Paper
Category: Design Craft / Printing & Paper Craft - Single or Series
Points: 5.0
Ursula`s Surprise
Agency: Ogilvy Germany /
Client: Coca Cola Germany
Category: Experiential Advertising / Events & Competitions
Points: 5.0
Nazis against Nazis – Germany's most involuntary charity walk
Agency: GGH LOWE GmbH / Hamburg + Grabarz & Partner Werbeagentur GmbH / Hamburg
Client: ZDK Gesellschaft Demokratische Kultur GmbH
Category: Public Service - Experiential / Ambient & Guerilla
Points: 5.0
Corporate Design halbacht
Agency: jaeger & jaeger / Ueberlingen
Client: Knoblauch halbacht GmbH
Category: Brand Identity / Series
Points: 5.0
L'EAUNDRY Fragrance Laundry Detergent
Agency: KOREFE / Hamburg + Kolle Rebbe / Hamburg
Client: T.D.G. Vertriebs GmbH & Co. KG
Category: Package Design / Single or Series
Points: 5.0
ENERGETICON
Agency: ATELIER BRÜCKNER / Stuttgart
Client: ENERGETICON gGmbH
Category: Experiences / Indoor Spaces
Points: 5.0
smart POP UP Billboards
Agency: BBDO Group Germany GmbH / Duesseldorf
Client: Mercedes-Benz Cars Vertrieb Deutschland
Category: Collateral Design / Outdoor - Series
Points: 5.0
The Weddinglope
Agency: Kolle Rebbe / Hamburg + KOREFE / Hamburg
Client: Rosenthal GmbH
Category: Product Design / Single or Series
Points: 5.0
The Paper Skin
Agency: Geometry Global Germany / Frankfurt
Client: Fedrigoni Fine Paper
Category: Product Design / Single or Series
Points: 5.0
Client:
ZDK Gesellschaft Demokratische Kultur GmbH
Title:
Nazis against Nazis – Germany's most involuntary charity walk
Category:
Public Service - Experiential / Events, Competitions & Installations
Award:
2015 Cross-Platform Best of Discipline Pencil
Points:
50.0
Client:
SoundCloud
Title:
The Berlin Wall of Sound
Category:
Data & Human Experience / Online Data Visualization & Infographics
Award:
2015 UX / UI Best of Discipline Pencil
Points:
50.0
Client:
SoundCloud
Title:
The Berlin Wall of Sound
Category:
Data & Human Experience / Online Data Visualization & Infographics
Award:
2015 UX / UI Gold Pencil
Points:
25.0
Client:
ZDK Gesellschaft Demokratische Kultur GmbH
Title:
Nazis against Nazis – Germany's most involuntary charity walk
Category:
Public Service - Experiential / Events, Competitions & Installations
Award:
2015 Cross-Platform Gold Pencil
Points:
25.0
Client:
ZDK Gesellschaft Demokratische Kultur GmbH
Title:
Nazis against Nazis – Germany's most involuntary charity walk
Category:
Direct Marketing / Ambient Media
Award:
2015 Direct Gold Pencil
Points:
25.0
Client:
ZDK Gesellschaft Demokratische Kultur GmbH
Title:
Nazis against Nazis – Germany's most involuntary charity walk
Category:
Websites / Public Service / Non-Profit
Award:
2015 Interactive Gold Pencil
Points:
25.0
Client:
Mars Inc.
Title:
Get adopted
Category:
Outdoor / Billboards or Transit - Campaign
Award:
2015 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Volkswagen
Title:
Parking - Jury
Category:
Outdoor / Billboards or Transit - Single
Award:
2015 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Volkswagen
Title:
Parking - Jury
Category:
Magazine / Full Page or Spread - Single
Award:
2015 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Mars Inc.
Title:
Get adopted
Category:
Public Service - Print / Newspaper or Magazine - Campaign
Award:
2015 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Audi of America
Title:
Audi LED Scoreboard
Category:
Outdoor / Digital / Electronic
Award:
2015 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Fedrigoni Fine Paper
Title:
The Paper Skin
Category:
Direct Marketing / Dimensional Mailing
Award:
2015 Direct Silver Pencil
Points:
15.0
Client:
Berlin Toursimus & Kongress GmbH
Title:
Flashback: Discover Berlin
Category:
Interactive Advertising / Environmental / Experiential - Single
Award:
2015 Interactive Silver Pencil
Points:
15.0
Client:
ZDK Gesellschaft Demokratische Kultur GmbH
Title:
Nazis against Nazis – Germany's most involuntary charity walk
Category:
Social Media / Best Integrated Campaign Led by Social
Award:
2015 Social Media Silver Pencil
Points:
15.0
Client:
Bytro Labs GmbH
Title:
The Game Report
Category:
Data & Human Experience / Data-Focused Design
Award:
2015 UX / UI Silver Pencil
Points:
15.0
Client:
Mammut Sports Group AG
Title:
#Project360
Category:
User Experience Design - Web / User Experience
Award:
2015 UX / UI Silver Pencil
Points:
15.0
Client:
MSC Kreuzfahrt GmbH
Title:
The MSC Magnifica Shiphorn Chor
Category:
Experiential Advertising / Guerilla
Award:
2015 Cross-Platform Silver Pencil
Points:
15.0
Client:
Fedrigoni Fine Paper
Title:
The Paper Skin
Category:
Package Design / Single or Series
Award:
2015 Design Silver Pencil
Points:
15.0
Client:
Kia Motors Europe GmbH
Title:
GT RIDE - Viral Gaming for Kia
Category:
User Experience Design - Mobile / Interface Design Craft
Award:
2015 UX / UI Silver Pencil
Points:
15.0
Client:
EGGER Retail Products GmbH
Title:
Fire Brigade Bockhorst - The Call
Category:
Radio / Consumer - Single
Award:
2015 Radio Bronze Pencil
Points:
10.0
Client:
Volkswagen
Title:
Parking - Grandstand
Category:
Outdoor / Billboards or Transit - Single
Award:
2015 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Daimler AG, smart/MM
Title:
The dancing Traffic Light
Category:
Experiential Advertising / Installations
Award:
2015 Cross-Platform Bronze Pencil
Points:
10.0
Client:
Berlin Toursimus & Kongress GmbH
Title:
Flashback: Discover Berlin
Category:
Innovation in Outdoor / Single
Award:
2015 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Kia Motors Europe GmbH
Title:
GT RIDE - Viral Gaming for Kia
Category:
Mobile Applications / Branded Games
Award:
2015 Mobile Bronze Pencil
Points:
10.0
Client:
Mammut Sports Group AG
Title:
#Project360
Category:
User Experience Design - Web / Utility
Award:
2015 UX / UI Bronze Pencil
Points:
10.0
Client:
Fedrigoni Fine Paper
Title:
The Paper Skin
Category:
Collateral Design / Promotional Items - Single or Series
Award:
2015 Design Bronze Pencil
Points:
10.0
Client:
Mammut Sports Group AG
Title:
#Project360
Category:
Websites / Footwear, Clothing & Accessories
Award:
2015 Interactive Bronze Pencil
Points:
10.0
Client:
beierarbeit
Title:
Retrospective Heinz Beier / Stamps
Category:
Self-Promotion / Single or Series
Award:
2015 Design Bronze Pencil
Points:
10.0
Client:
Landesamt für Archäologie Sachsen / Staatliches Museum für Archäologie Chemnitz (smac)
Title:
Time-dynamic Model of Saxony
Category:
Experiences / Indoor Spaces
Award:
2015 Design Bronze Pencil
Points:
10.0
Client:
Daimler AG, smart/MM
Title:
The dancing Traffic Light
Category:
Architecture / Built
Award:
2015 Responsive Environments Bronze Pencil
Points:
10.0
Client:
EGGER Retail Products GmbH
Title:
Fire Brigade Bockhorst
Category:
Radio / Consumer - Campaign
Award:
2015 Radio Merit Award
Points:
5.0
Client:
EGGER Retail Products GmbH
Title:
Fire Brigade Bockhorst - The Call
Category:
Radio Craft / Scriptwriting
Award:
2015 Radio Merit Award
Points:
5.0
Client:
DELI STAR Bagel & Coffee GmbH
Title:
Audio Coffee
Category:
Innovation in Radio / Single
Award:
2015 Radio Merit Award
Points:
5.0
Client:
Audi of America
Title:
Audi LED Scoreboard
Category:
Outdoor / Outdoor Installations & Ambient - Single
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
O2 Watch Out! - Telefónica Germany GmbH & Co.
Title:
Watch Out! – the first national mobile initiative to keep kids safe in traffic.
Category:
User Experience Design - Mobile / Utility
Award:
2015 UX / UI Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Parking - Grandstand
Category:
Collateral / Posters - Single
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Parking - Jury
Category:
Collateral / Posters - Single
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
IKEA
Title:
Assembly Fail
Category:
Outdoor / Billboards or Transit - Campaign
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Bernd Hummel GmbH
Title:
Just ROO it!
Category:
Social Media / Best Use of a Social Network
Award:
2015 Social Media Merit Award
Points:
5.0
Client:
BIC
Title:
The Universal Typeface
Category:
User Experience Design - Web / User Experience
Award:
2015 UX / UI Merit Award
Points:
5.0
Client:
BIC
Title:
The Universal Typeface
Category:
Other Digital Solutions
Award:
2015 Mobile Merit Award
Points:
5.0
Client:
Fedrigoni Fine Paper
Title:
The Paper Skin
Category:
Design Craft / Printing & Paper Craft - Single or Series
Award:
2015 Design Merit Award
Points:
5.0
Client:
Coca Cola Germany
Title:
Ursula`s Surprise
Category:
Experiential Advertising / Events & Competitions
Award:
2015 Cross-Platform Merit Award
Points:
5.0
Client:
ZDK Gesellschaft Demokratische Kultur GmbH
Title:
Nazis against Nazis – Germany's most involuntary charity walk
Category:
Public Service - Experiential / Ambient & Guerilla
Award:
2015 Cross-Platform Merit Award
Points:
5.0
Client:
Knoblauch halbacht GmbH
Title:
Corporate Design halbacht
Category:
Brand Identity / Series
Award:
2015 Design Merit Award
Points:
5.0
Client:
T.D.G. Vertriebs GmbH & Co. KG
Title:
L'EAUNDRY Fragrance Laundry Detergent
Category:
Package Design / Single or Series
Award:
2015 Design Merit Award
Points:
5.0
Client:
ENERGETICON gGmbH
Title:
ENERGETICON
Category:
Experiences / Indoor Spaces
Award:
2015 Design Merit Award
Points:
5.0
Client:
Mercedes-Benz Cars Vertrieb Deutschland
Title:
smart POP UP Billboards
Category:
Collateral Design / Outdoor - Series
Award:
2015 Design Merit Award
Points:
5.0
Client:
Rosenthal GmbH
Title:
The Weddinglope
Category:
Product Design / Single or Series
Award:
2015 Design Merit Award
Points:
5.0
Client:
Fedrigoni Fine Paper
Title:
The Paper Skin
Category:
Product Design / Single or Series
Award:
2015 Design Merit Award
Points:
5.0
