The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
Country Rankings

 


Germany

Client

Title

Category

Award

Points

Open your eyes Agency: Grey Germany / Duesseldorf Client: Terre des femmes - Menschenrechte für die Frau e.V. Category: Print & Outdoor / Print - Campaign Points: 25.0
Christmas 2117 Agency: Jung von Matt AG / Hamburg + 2wei Music / Hamburg + MJZ / London Client: EDEKA ZENTRALE AG & Co. KG  Category: Craft - Animation / Single Points: 25.0
RIMOWA ELECTRONIC TAG Agency: Philipp und Keuntje / Hamburg + RIMOWA / Cologne Client: RIMOWA Category: Use of Technology / Physical Product & Mobile Integration Points: 25.0
Open your eyes Agency: Grey Germany / Duesseldorf Client: Terre des femmes - Menschenrechte für die Frau e.V. Category: Craft / Photography - Single or Series Points: 25.0
BVG x adidas – The Ticket-Shoe Agency: Jung von Matt AG / Hamburg Client: Berliner Verkehrsbetriebe (BVG) Category: Innovation in Cross-Platform / Integrated Branding Points: 25.0
The Faith of a Few Agency: Jung von Matt AG / Hamburg + ANORAK Film GmbH / Berlin + The Mill / London Client: BMW Group MINI Brand Management Category: Craft - Sound Design / Single Points: 15.0
Lufthansa "#LifeChangingPlaces - Lofoten" Agency: Kolle Rebbe GmbH / Hamburg Client: Deutsche Lufthansa AG Category: Craft - Cinematography / Single Points: 15.0
Loving "It" Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg Client: Burger King Deutschland GmbH Category: Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single Points: 15.0
The most German supermarket Agency: Jung von Matt AG / Hamburg + Markenfilm Crossing GmbH / Hamburg + 2wei Music / Hamburg + Nordmeister / California Client: EDEKA ZENTRALE AG & Co. KG Category: Ambient Media / Live Events Points: 15.0
The most German supermarket Agency: Jung von Matt AG / Hamburg + Markenfilm Crossing GmbH / Hamburg + 2wei Music / Hamburg + Nordmeister / California Client: EDEKA ZENTRALE AG & Co. KG Category: Experiential / Live Events Points: 15.0
Eyes of Aleppo Agency: Grey Germany / Duesseldorf Client: Deutsches Komitee für UNICEF e.V. Category: Craft - Innovation in Moving Image Craft / Visual Points: 10.0
Lufthansa "#LifeChangingPlaces - Lofoten" Agency: Kolle Rebbe GmbH / Hamburg Client: Deutsche Lufthansa AG Category: Craft - Sound Design / Single Points: 10.0
Christmas 2117 Agency: Jung von Matt AG / Hamburg + 2wei Music / Hamburg + MJZ / London Client: EDEKA ZENTRALE AG & Co. KG  Category: Craft - Visual Effects / Single Points: 10.0
Lufthansa "#LifeChangingPlaces" Agency: Kolle Rebbe GmbH / Hamburg Client: Deutsche Lufthansa AG Category: Craft - Editing / Campaign Points: 10.0
The Gender Salary Experiment Agency: Jung von Matt AG / Hamburg Client: TERRE DES FEMMES Category: Cultural Driver Points: 10.0
The most German supermarket Agency: Jung von Matt AG / Hamburg + Markenfilm Crossing GmbH / Hamburg + 2wei Music / Hamburg + Nordmeister / California Client: EDEKA ZENTRALE AG & Co. KG Category: Events & Experiential Points: 10.0
Lives way more interesting than yours. Agency: DDB Group Germany / Berlin Client: Volkswagen AG Category: Craft / Writing - Single or Campaign Points: 10.0
RIMOWA ELECTRONIC TAG Agency: Philipp und Keuntje / Hamburg + RIMOWA / Cologne Client: RIMOWA Category: Innovation in Mobile Points: 10.0
Escalating GIFs Agency: Ogilvy / Germany Client: European Anti-Bullying Network (EAN) Category: Innovation in Film / Online Points: 10.0
Loving "It" Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg Client: Burger King Deutschland GmbH Category: Guerrilla Marketing Points: 10.0
The most German supermarket Agency: Jung von Matt AG / Hamburg + Markenfilm Crossing GmbH / Hamburg + 2wei Music / Hamburg + Nordmeister / California Client: EDEKA ZENTRALE AG & Co. KG Category: Digital / Social Media & Viral Marketing - Single Points: 10.0
Hälssen & Lyon "THE TEABAG COLLECTION" Agency: Kolle Rebbe GmbH / Hamburg + KOREFE / Hamburg Client: Hälssen & Lyon GmbH Category: Craft / Printing & Paper Craft - Single or Series Points: 10.0
Reverse Poems Agency: SERVICEPLAN GERMANY / Munich Client: International Blue Cross Category: Print & Outdoor / Print - Campaign Points: 2.0
SnapSkate Agency: Ogilvy / Germany Client: Coca-Cola GmbH Category: Influencer Marketing / Single Channel Points: 2.0
Eatkarus Agency: Jung von Matt AG / Hamburg + Tempomedia Filmproduktion GmbH / Hamburg + NHB Video GmbH / Hamburg + Supreme Music / Hamburg Client: EDEKA ZENTRALE AG & Co. KG  Category: Craft - Use of Music / Original Music - Single or Campaign Points: 2.0
smart - Wounds of the city Agency: BBDO GmbH / Berlin Client: Daimler AG / smart Category: Craft - Sound Design / Single Points: 2.0
High Voltage. About Stoned Birds and Flying Cats. Agency: Jung von Matt / Hamburg + Sehsucht / Hamburg Client: EnBW AG Category: Craft - Animation / Single Points: 2.0
Netto - Easter Surprise Agency: Jung von Matt AG / Hamburg Client: Netto Marken-Discount AG & Co. KG Category: Craft - Animation / Single Points: 2.0
The Faith of a Few Agency: Jung von Matt AG / Hamburg + ANORAK Film GmbH / Berlin + The Mill / London Client: BMW Group MINI Brand Management Category: Craft - Direction / Single Points: 2.0
Lufthansa "#LifeChangingPlaces - Lofoten" Agency: Kolle Rebbe GmbH / Hamburg Client: Deutsche Lufthansa AG Category: Craft - Direction / Single Points: 2.0
BVG x adidas – The Ticket-Shoe Agency: Jung von Matt AG / Hamburg Client: Berliner Verkehrsbetriebe (BVG) Category: Innovation in Public Relations Points: 2.0
A statement for tolerance Agency: loved gmbh / Hamburg Client: ALI Getränke UG / Husumer Mineralbrunnen HMB GmbH & Co. KG Category: Brand Voice Points: 2.0
BVG x adidas – The Ticket-Shoe Agency: Jung von Matt AG / Hamburg Client: Berliner Verkehrsbetriebe (BVG) Category: Media Relations Points: 2.0
BMW.com Agency: Jung von Matt AG / Hamburg Client: BMW AG Category: Mobile / User Experience Points: 2.0
Dark Diaries Agency: HEIMAT / Berlin Client: Free Democrats Category: Craft / Use of Visuals Points: 2.0
Heavy Metal Hearing Test Agency: Grey Germany / Duesseldorf Client: Barmer Category: User Activation Points: 2.0
The world’s first public search engine for parking spots Agency: Heye GmbH / Munich + Mediaplus / Munich Client: BMW AG Category: Innovation in Print & Outdoor / Ambient Media Points: 2.0
Loving "It" Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg Client: Burger King Deutschland GmbH Category: Innovation in Print & Outdoor / Ambient Media Points: 2.0
Hiding Kids Agency: DDB Group Germany / Berlin Client: Volkswagen AG Category: Craft / Photography - Single or Campaign Points: 2.0
Death Penalty Agency: DDB Group Germany / Düsseldorf Client: Global 2000 Category: Craft / Illustration - Single or Campaign Points: 2.0
Death Penalty Agency: DDB Group Germany / Düsseldorf Client: Global 2000 Category: Craft / Art Direction - Single or Campaign Points: 2.0
smart - Full stop Agency: BBDO GmbH / Berlin Client: Daimler AG / smart Category: Ambient Media (Indoor & Outdoor) / Dynamic Billboards & Transit - Single or Campaign Points: 2.0
The Earworm Billboards Agency: Cheil Worldwide Germany / Schwalbach am Taunus + Cheil Worldwide / Hong Kong Client: 3M Hong Kong Category: Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign Points: 2.0
Small Space Sitting Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg Client: IKEA Category: Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign Points: 2.0
Hiding Kids Agency: DDB Group Germany / Berlin Client: Volkswagen AG Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign Points: 2.0
Hiding Kids Agency: DDB Group Germany / Berlin Client: Volkswagen AG Category: Publishing / Magazine - Campaign Points: 2.0
Lives way more interesting than yours. Agency: DDB Group Germany / Berlin Client: Volkswagen AG Category: Publishing / Magazine - Campaign Points: 2.0
Melanoma Campaign Agency: HEIMAT / Berlin Client: German Cancer Aid Category: Publishing / Newspaper - Campaign Points: 2.0
Escalating GIFs Agency: Ogilvy / Germany Client: European Anti-Bullying Network (EAN) Category: Mobile Advertising Points: 2.0
Eyes of Aleppo Agency: Grey Germany / Duesseldorf Client: Deutsches Komitee für UNICEF e.V. Category: Innovation in Film / Television / Cinema Points: 2.0

Terre des femmes - Menschenrechte für die Frau e.V.

Open your eyes

Print & Outdoor / Print - Campaign

2018 Health, Wellness & Pharma Gold Pencil

25.0

EDEKA ZENTRALE AG & Co. KG 

Christmas 2117

Craft - Animation / Single

2018 Moving Image Craft Gold Pencil

25.0

RIMOWA

RIMOWA ELECTRONIC TAG

Use of Technology / Physical Product & Mobile Integration

2018 Mobile Gold Pencil

25.0

Terre des femmes - Menschenrechte für die Frau e.V.

Open your eyes

Craft / Photography - Single or Series

2018 Design Gold Pencil

25.0

Berliner Verkehrsbetriebe (BVG)

BVG x adidas – The Ticket-Shoe

Innovation in Cross-Platform / Integrated Branding

2018 Cross-Platform Gold Pencil

25.0

BMW Group MINI Brand Management

The Faith of a Few

Craft - Sound Design / Single

2018 Moving Image Craft Silver Pencil

15.0

Deutsche Lufthansa AG

Lufthansa "#LifeChangingPlaces - Lofoten"

Craft - Cinematography / Single

2018 Moving Image Craft Silver Pencil

15.0

Burger King Deutschland GmbH

Loving "It"

Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single

2018 Print & Outdoor Silver Pencil

15.0

EDEKA ZENTRALE AG & Co. KG

The most German supermarket

Ambient Media / Live Events

2018 Direct Marketing Silver Pencil

15.0

EDEKA ZENTRALE AG & Co. KG

The most German supermarket

Experiential / Live Events

2018 Branded Entertainment Silver Pencil

15.0

Deutsches Komitee für UNICEF e.V.

Eyes of Aleppo

Craft - Innovation in Moving Image Craft / Visual

2018 Moving Image Craft Bronze Pencil

10.0

Deutsche Lufthansa AG

Lufthansa "#LifeChangingPlaces - Lofoten"

Craft - Sound Design / Single

2018 Moving Image Craft Bronze Pencil

10.0

EDEKA ZENTRALE AG & Co. KG 

Christmas 2117

Craft - Visual Effects / Single

2018 Moving Image Craft Bronze Pencil

10.0

Deutsche Lufthansa AG

Lufthansa "#LifeChangingPlaces"

Craft - Editing / Campaign

2018 Moving Image Craft Bronze Pencil

10.0

TERRE DES FEMMES

The Gender Salary Experiment

Cultural Driver

2018 Cultural Driver Bronze Pencil

10.0

EDEKA ZENTRALE AG & Co. KG

The most German supermarket

Events & Experiential

2018 Public Relations Bronze Pencil

10.0

Volkswagen AG

Lives way more interesting than yours.

Craft / Writing - Single or Campaign

2018 Print & Outdoor Bronze Pencil

10.0

RIMOWA

RIMOWA ELECTRONIC TAG

Innovation in Mobile

2018 Mobile Bronze Pencil

10.0

European Anti-Bullying Network (EAN)

Escalating GIFs

Innovation in Film / Online

2018 Film Bronze Pencil

10.0

Burger King Deutschland GmbH

Loving "It"

Guerrilla Marketing

2018 Direct Marketing Bronze Pencil

10.0

EDEKA ZENTRALE AG & Co. KG

The most German supermarket

Digital / Social Media & Viral Marketing - Single

2018 Direct Marketing Bronze Pencil

10.0

Hälssen & Lyon GmbH

Hälssen & Lyon "THE TEABAG COLLECTION"

Craft / Printing & Paper Craft - Single or Series

2018 Design Bronze Pencil

10.0

International Blue Cross

Reverse Poems

Print & Outdoor / Print - Campaign

2018 Health, Wellness & Pharma Merit Award

2.0

Coca-Cola GmbH

SnapSkate

Influencer Marketing / Single Channel

2018 Social Influencer Marketing Merit Award

2.0

EDEKA ZENTRALE AG & Co. KG 

Eatkarus

Craft - Use of Music / Original Music - Single or Campaign

2018 Moving Image Craft Merit Award

2.0

Daimler AG / smart

smart - Wounds of the city

Craft - Sound Design / Single

2018 Moving Image Craft Merit Award

2.0

EnBW AG

High Voltage. About Stoned Birds and Flying Cats.

Craft - Animation / Single

2018 Moving Image Craft Merit Award

2.0

Netto Marken-Discount AG & Co. KG

Netto - Easter Surprise

Craft - Animation / Single

2018 Moving Image Craft Merit Award

2.0

BMW Group MINI Brand Management

The Faith of a Few

Craft - Direction / Single

2018 Moving Image Craft Merit Award

2.0

Deutsche Lufthansa AG

Lufthansa "#LifeChangingPlaces - Lofoten"

Craft - Direction / Single

2018 Moving Image Craft Merit Award

2.0

Berliner Verkehrsbetriebe (BVG)

BVG x adidas – The Ticket-Shoe

Innovation in Public Relations

2018 Public Relations Merit Award

2.0

ALI Getränke UG / Husumer Mineralbrunnen HMB GmbH & Co. KG

A statement for tolerance

Brand Voice

2018 Public Relations Merit Award

2.0

Berliner Verkehrsbetriebe (BVG)

BVG x adidas – The Ticket-Shoe

Media Relations

2018 Public Relations Merit Award

2.0

BMW AG

BMW.com

Mobile / User Experience

2018 UX / UI Merit Award

2.0

Free Democrats

Dark Diaries

Craft / Use of Visuals

2018 Social Media Merit Award

2.0

Barmer

Heavy Metal Hearing Test

User Activation

2018 Responsive Environments Merit Award

2.0

BMW AG

The world’s first public search engine for parking spots

Innovation in Print & Outdoor / Ambient Media

2018 Print & Outdoor Merit Award

2.0

Burger King Deutschland GmbH

Loving "It"

Innovation in Print & Outdoor / Ambient Media

2018 Print & Outdoor Merit Award

2.0

Volkswagen AG

Hiding Kids

Craft / Photography - Single or Campaign

2018 Print & Outdoor Merit Award

2.0

Global 2000

Death Penalty

Craft / Illustration - Single or Campaign

2018 Print & Outdoor Merit Award

2.0

Global 2000

Death Penalty

Craft / Art Direction - Single or Campaign

2018 Print & Outdoor Merit Award

2.0

Daimler AG / smart

smart - Full stop

Ambient Media (Indoor & Outdoor) / Dynamic Billboards & Transit - Single or Campaign

2018 Print & Outdoor Merit Award

2.0

3M Hong Kong

The Earworm Billboards

Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign

2018 Print & Outdoor Merit Award

2.0

IKEA

Small Space Sitting

Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign

2018 Print & Outdoor Merit Award

2.0

Volkswagen AG

Hiding Kids

Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign

2018 Print & Outdoor Merit Award

2.0

Volkswagen AG

Hiding Kids

Publishing / Magazine - Campaign

2018 Print & Outdoor Merit Award

2.0

Volkswagen AG

Lives way more interesting than yours.

Publishing / Magazine - Campaign

2018 Print & Outdoor Merit Award

2.0

German Cancer Aid

Melanoma Campaign

Publishing / Newspaper - Campaign

2018 Print & Outdoor Merit Award

2.0

European Anti-Bullying Network (EAN)

Escalating GIFs

Mobile Advertising

2018 Mobile Merit Award

2.0

Deutsches Komitee für UNICEF e.V.

Eyes of Aleppo

Innovation in Film / Television / Cinema

2018 Film Merit Award

2.0

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