The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
Germany
Client
Title
Category
Award
Points
Open your eyes
Agency: Grey Germany / Duesseldorf
Client: Terre des femmes - Menschenrechte für die Frau e.V.
Category: Print & Outdoor / Print - Campaign
Points: 25.0
RIMOWA ELECTRONIC TAG
Agency: Philipp und Keuntje / Hamburg + RIMOWA / Cologne
Client: RIMOWA
Category: Use of Technology / Physical Product & Mobile Integration
Points: 25.0
BVG x adidas – The Ticket-Shoe
Agency: Jung von Matt AG / Hamburg
Client: Berliner Verkehrsbetriebe (BVG)
Category: Innovation in Cross-Platform / Integrated Branding
Points: 25.0
Open your eyes
Agency: Grey Germany / Duesseldorf
Client: Terre des femmes - Menschenrechte für die Frau e.V.
Category: Craft / Photography - Single or Series
Points: 25.0
Christmas 2117
Agency: Jung von Matt AG / Hamburg + 2wei Music / Hamburg + MJZ / London
Client: EDEKA ZENTRALE AG & Co. KG
Category: Craft - Animation / Single
Points: 25.0
Loving "It"
Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg
Client: Burger King Deutschland GmbH
Category: Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
Points: 15.0
The most German supermarket
Agency: Jung von Matt AG / Hamburg + Markenfilm Crossing GmbH / Hamburg + 2wei Music / Hamburg + Nordmeister / California
Client: EDEKA ZENTRALE AG & Co. KG
Category: Ambient Media / Live Events
Points: 15.0
The Faith of a Few
Agency: Jung von Matt AG / Hamburg + ANORAK Film GmbH / Berlin + The Mill / London
Client: BMW Group MINI Brand Management
Category: Craft - Sound Design / Single
Points: 15.0
Lufthansa "#LifeChangingPlaces - Lofoten"
Agency: Kolle Rebbe GmbH / Hamburg
Client: Deutsche Lufthansa AG
Category: Craft - Cinematography / Single
Points: 15.0
The most German supermarket
Agency: Jung von Matt AG / Hamburg + Markenfilm Crossing GmbH / Hamburg + 2wei Music / Hamburg + Nordmeister / California
Client: EDEKA ZENTRALE AG & Co. KG
Category: Experiential / Live Events
Points: 15.0
Lufthansa "#LifeChangingPlaces"
Agency: Kolle Rebbe GmbH / Hamburg
Client: Deutsche Lufthansa AG
Category: Craft - Editing / Campaign
Points: 10.0
Lives way more interesting than yours.
Agency: DDB Group Germany / Berlin
Client: Volkswagen AG
Category: Craft / Writing - Single or Campaign
Points: 10.0
RIMOWA ELECTRONIC TAG
Agency: Philipp und Keuntje / Hamburg + RIMOWA / Cologne
Client: RIMOWA
Category: Innovation in Mobile
Points: 10.0
Escalating GIFs
Agency: Ogilvy / Germany
Client: European Anti-Bullying Network (EAN)
Category: Innovation in Film / Online
Points: 10.0
The most German supermarket
Agency: Jung von Matt AG / Hamburg + Markenfilm Crossing GmbH / Hamburg + 2wei Music / Hamburg + Nordmeister / California
Client: EDEKA ZENTRALE AG & Co. KG
Category: Events & Experiential
Points: 10.0
Lufthansa "#LifeChangingPlaces - Lofoten"
Agency: Kolle Rebbe GmbH / Hamburg
Client: Deutsche Lufthansa AG
Category: Craft - Sound Design / Single
Points: 10.0
Hälssen & Lyon "THE TEABAG COLLECTION"
Agency: Kolle Rebbe GmbH / Hamburg + KOREFE / Hamburg
Client: Hälssen & Lyon GmbH
Category: Craft / Printing & Paper Craft - Single or Series
Points: 10.0
The Gender Salary Experiment
Agency: Jung von Matt AG / Hamburg
Client: TERRE DES FEMMES
Category: Cultural Driver
Points: 10.0
Loving "It"
Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg
Client: Burger King Deutschland GmbH
Category: Guerrilla Marketing
Points: 10.0
The most German supermarket
Agency: Jung von Matt AG / Hamburg + Markenfilm Crossing GmbH / Hamburg + 2wei Music / Hamburg + Nordmeister / California
Client: EDEKA ZENTRALE AG & Co. KG
Category: Digital / Social Media & Viral Marketing - Single
Points: 10.0
Eyes of Aleppo
Agency: Grey Germany / Duesseldorf
Client: Deutsches Komitee für UNICEF e.V.
Category: Craft - Innovation in Moving Image Craft / Visual
Points: 10.0
Christmas 2117
Agency: Jung von Matt AG / Hamburg + 2wei Music / Hamburg + MJZ / London
Client: EDEKA ZENTRALE AG & Co. KG
Category: Craft - Visual Effects / Single
Points: 10.0
BVG x adidas – The Ticket-Shoe
Agency: Jung von Matt AG / Hamburg
Client: Berliner Verkehrsbetriebe (BVG)
Category: Media Relations
Points: 2.0
smart - Full stop
Agency: BBDO GmbH / Berlin
Client: Daimler AG / smart
Category: Ambient Media (Indoor & Outdoor) / Dynamic Billboards & Transit - Single or Campaign
Points: 2.0
Reverse Poems
Agency: SERVICEPLAN GERMANY / Munich
Client: International Blue Cross
Category: Print & Outdoor / Print - Campaign
Points: 2.0
Death Penalty
Agency: DDB Group Germany / Düsseldorf
Client: Global 2000
Category: Craft / Art Direction - Single or Campaign
Points: 2.0
Death Penalty
Agency: DDB Group Germany / Düsseldorf
Client: Global 2000
Category: Craft / Illustration - Single or Campaign
Points: 2.0
Hiding Kids
Agency: DDB Group Germany / Berlin
Client: Volkswagen AG
Category: Craft / Photography - Single or Campaign
Points: 2.0
Loving "It"
Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg
Client: Burger King Deutschland GmbH
Category: Innovation in Print & Outdoor / Ambient Media
Points: 2.0
The Refugee Résumé
Agency: Jung von Matt / Hamburg
Client: Social-Bee
Category: Print / Flat & Dimensional
Points: 2.0
The world’s first public search engine for parking spots
Agency: Heye GmbH / Munich + Mediaplus / Munich
Client: BMW AG
Category: Innovation in Print & Outdoor / Ambient Media
Points: 2.0
Dark Diaries
Agency: HEIMAT / Berlin
Client: Free Democrats
Category: Craft / Use of Visuals
Points: 2.0
BMW.com
Agency: Jung von Matt AG / Hamburg
Client: BMW AG
Category: Mobile / User Experience
Points: 2.0
A statement for tolerance
Agency: loved gmbh / Hamburg
Client: ALI Getränke UG / Husumer Mineralbrunnen HMB GmbH & Co. KG
Category: Brand Voice
Points: 2.0
Eatkarus
Agency: Jung von Matt AG / Hamburg + Tempomedia Filmproduktion GmbH / Hamburg + NHB Video GmbH / Hamburg + Supreme Music / Hamburg
Client: EDEKA ZENTRALE AG & Co. KG
Category: Craft - Use of Music / Original Music - Single or Campaign
Points: 2.0
BVG x adidas – The Ticket-Shoe
Agency: Jung von Matt AG / Hamburg
Client: Berliner Verkehrsbetriebe (BVG)
Category: Innovation in Public Relations
Points: 2.0
SnapSkate
Agency: Ogilvy / Germany
Client: Coca-Cola GmbH
Category: Influencer Marketing / Single Channel
Points: 2.0
Lufthansa "#LifeChangingPlaces - Lofoten"
Agency: Kolle Rebbe GmbH / Hamburg
Client: Deutsche Lufthansa AG
Category: Craft - Direction / Single
Points: 2.0
The Faith of a Few
Agency: Jung von Matt AG / Hamburg + ANORAK Film GmbH / Berlin + The Mill / London
Client: BMW Group MINI Brand Management
Category: Craft - Direction / Single
Points: 2.0
Hiding Kids
Agency: DDB Group Germany / Berlin
Client: Volkswagen AG
Category: Publishing / Magazine - Campaign
Points: 2.0
smart - Wounds of the city
Agency: BBDO GmbH / Berlin
Client: Daimler AG / smart
Category: Craft - Sound Design / Single
Points: 2.0
Netto - Easter Surprise
Agency: Jung von Matt AG / Hamburg
Client: Netto Marken-Discount AG & Co. KG
Category: Craft - Animation / Single
Points: 2.0
High Voltage. About Stoned Birds and Flying Cats.
Agency: Jung von Matt / Hamburg + Sehsucht / Hamburg
Client: EnBW AG
Category: Craft - Animation / Single
Points: 2.0
Netto - Easter Surprise
Agency: Jung von Matt AG / Hamburg
Client: Netto Marken-Discount AG & Co. KG
Category: Moving Image / Single
Points: 2.0
BVG x adidas – The Ticket-Shoe
Agency: Jung von Matt AG / Hamburg
Client: Berliner Verkehrsbetriebe (BVG)
Category: Physical Product
Points: 2.0
Bischöfliches Hilfswerk MISEREOR "Misereor Micro Meals"
Agency: Kolle Rebbe GmbH / Hamburg
Client: Bischöfliches Hilfswerk MISEREOR e. V.
Category: Experiential / Live Events
Points: 2.0
Christmas 2117
Agency: Jung von Matt AG / Hamburg + Sterntag / Hamburg + MJZ / London
Client: EDEKA ZENTRALE AG & Co. KG
Category: Online / Long Form - Single
Points: 2.0
Escalating GIFs
Agency: Ogilvy / Germany
Client: European Anti-Bullying Network (EAN)
Category: Online / Short Form - Campaign
Points: 2.0
Netto - Easter Surprise
Agency: Jung von Matt AG / Hamburg
Client: Netto Marken-Discount AG & Co. KG
Category: Broadcast / Short Form - Single
Points: 2.0
Client:
Terre des femmes - Menschenrechte für die Frau e.V.
Title:
Open your eyes
Category:
Print & Outdoor / Print - Campaign
Award:
2018 Health, Wellness & Pharma Gold Pencil
Points:
25.0
Client:
RIMOWA
Title:
RIMOWA ELECTRONIC TAG
Category:
Use of Technology / Physical Product & Mobile Integration
Award:
2018 Mobile Gold Pencil
Points:
25.0
Client:
Berliner Verkehrsbetriebe (BVG)
Title:
BVG x adidas – The Ticket-Shoe
Category:
Innovation in Cross-Platform / Integrated Branding
Award:
2018 Cross-Platform Gold Pencil
Points:
25.0
Client:
Terre des femmes - Menschenrechte für die Frau e.V.
Title:
Open your eyes
Category:
Craft / Photography - Single or Series
Award:
2018 Design Gold Pencil
Points:
25.0
Client:
EDEKA ZENTRALE AG & Co. KG
Title:
Christmas 2117
Category:
Craft - Animation / Single
Award:
2018 Moving Image Craft Gold Pencil
Points:
25.0
Client:
Burger King Deutschland GmbH
Title:
Loving "It"
Category:
Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
Award:
2018 Print & Outdoor Silver Pencil
Points:
15.0
Client:
EDEKA ZENTRALE AG & Co. KG
Title:
The most German supermarket
Category:
Ambient Media / Live Events
Award:
2018 Direct Marketing Silver Pencil
Points:
15.0
Client:
BMW Group MINI Brand Management
Title:
The Faith of a Few
Category:
Craft - Sound Design / Single
Award:
2018 Moving Image Craft Silver Pencil
Points:
15.0
Client:
Deutsche Lufthansa AG
Title:
Lufthansa "#LifeChangingPlaces - Lofoten"
Category:
Craft - Cinematography / Single
Award:
2018 Moving Image Craft Silver Pencil
Points:
15.0
Client:
EDEKA ZENTRALE AG & Co. KG
Title:
The most German supermarket
Category:
Experiential / Live Events
Award:
2018 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Deutsche Lufthansa AG
Title:
Lufthansa "#LifeChangingPlaces"
Category:
Craft - Editing / Campaign
Award:
2018 Moving Image Craft Bronze Pencil
Points:
10.0
Client:
Volkswagen AG
Title:
Lives way more interesting than yours.
Category:
Craft / Writing - Single or Campaign
Award:
2018 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
RIMOWA
Title:
RIMOWA ELECTRONIC TAG
Category:
Innovation in Mobile
Award:
2018 Mobile Bronze Pencil
Points:
10.0
Client:
European Anti-Bullying Network (EAN)
Title:
Escalating GIFs
Category:
Innovation in Film / Online
Award:
2018 Film Bronze Pencil
Points:
10.0
Client:
EDEKA ZENTRALE AG & Co. KG
Title:
The most German supermarket
Category:
Events & Experiential
Award:
2018 Public Relations Bronze Pencil
Points:
10.0
Client:
Deutsche Lufthansa AG
Title:
Lufthansa "#LifeChangingPlaces - Lofoten"
Category:
Craft - Sound Design / Single
Award:
2018 Moving Image Craft Bronze Pencil
Points:
10.0
Client:
Hälssen & Lyon GmbH
Title:
Hälssen & Lyon "THE TEABAG COLLECTION"
Category:
Craft / Printing & Paper Craft - Single or Series
Award:
2018 Design Bronze Pencil
Points:
10.0
Client:
TERRE DES FEMMES
Title:
The Gender Salary Experiment
Category:
Cultural Driver
Award:
2018 Cultural Driver Bronze Pencil
Points:
10.0
Client:
Burger King Deutschland GmbH
Title:
Loving "It"
Category:
Guerrilla Marketing
Award:
2018 Direct Marketing Bronze Pencil
Points:
10.0
Client:
EDEKA ZENTRALE AG & Co. KG
Title:
The most German supermarket
Category:
Digital / Social Media & Viral Marketing - Single
Award:
2018 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Deutsches Komitee für UNICEF e.V.
Title:
Eyes of Aleppo
Category:
Craft - Innovation in Moving Image Craft / Visual
Award:
2018 Moving Image Craft Bronze Pencil
Points:
10.0
Client:
EDEKA ZENTRALE AG & Co. KG
Title:
Christmas 2117
Category:
Craft - Visual Effects / Single
Award:
2018 Moving Image Craft Bronze Pencil
Points:
10.0
Client:
Berliner Verkehrsbetriebe (BVG)
Title:
BVG x adidas – The Ticket-Shoe
Category:
Media Relations
Award:
2018 Public Relations Merit Award
Points:
2.0
Client:
Daimler AG / smart
Title:
smart - Full stop
Category:
Ambient Media (Indoor & Outdoor) / Dynamic Billboards & Transit - Single or Campaign
Award:
2018 Print & Outdoor Merit Award
Points:
2.0
Client:
International Blue Cross
Title:
Reverse Poems
Category:
Print & Outdoor / Print - Campaign
Award:
2018 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Global 2000
Title:
Death Penalty
Category:
Craft / Art Direction - Single or Campaign
Award:
2018 Print & Outdoor Merit Award
Points:
2.0
Client:
Global 2000
Title:
Death Penalty
Category:
Craft / Illustration - Single or Campaign
Award:
2018 Print & Outdoor Merit Award
Points:
2.0
Client:
Volkswagen AG
Title:
Hiding Kids
Category:
Craft / Photography - Single or Campaign
Award:
2018 Print & Outdoor Merit Award
Points:
2.0
Client:
Burger King Deutschland GmbH
Title:
Loving "It"
Category:
Innovation in Print & Outdoor / Ambient Media
Award:
2018 Print & Outdoor Merit Award
Points:
2.0
Client:
Social-Bee
Title:
The Refugee Résumé
Category:
Print / Flat & Dimensional
Award:
2018 Direct Marketing Merit Award
Points:
2.0
Client:
BMW AG
Title:
The world’s first public search engine for parking spots
Category:
Innovation in Print & Outdoor / Ambient Media
Award:
2018 Print & Outdoor Merit Award
Points:
2.0
Client:
Free Democrats
Title:
Dark Diaries
Category:
Craft / Use of Visuals
Award:
2018 Social Media Merit Award
Points:
2.0
Client:
BMW AG
Title:
BMW.com
Category:
Mobile / User Experience
Award:
2018 UX / UI Merit Award
Points:
2.0
Client:
ALI Getränke UG / Husumer Mineralbrunnen HMB GmbH & Co. KG
Title:
A statement for tolerance
Category:
Brand Voice
Award:
2018 Public Relations Merit Award
Points:
2.0
Client:
EDEKA ZENTRALE AG & Co. KG
Title:
Eatkarus
Category:
Craft - Use of Music / Original Music - Single or Campaign
Award:
2018 Moving Image Craft Merit Award
Points:
2.0
Client:
Berliner Verkehrsbetriebe (BVG)
Title:
BVG x adidas – The Ticket-Shoe
Category:
Innovation in Public Relations
Award:
2018 Public Relations Merit Award
Points:
2.0
Client:
Coca-Cola GmbH
Title:
SnapSkate
Category:
Influencer Marketing / Single Channel
Award:
2018 Social Influencer Marketing Merit Award
Points:
2.0
Client:
Deutsche Lufthansa AG
Title:
Lufthansa "#LifeChangingPlaces - Lofoten"
Category:
Craft - Direction / Single
Award:
2018 Moving Image Craft Merit Award
Points:
2.0
Client:
BMW Group MINI Brand Management
Title:
The Faith of a Few
Category:
Craft - Direction / Single
Award:
2018 Moving Image Craft Merit Award
Points:
2.0
Client:
Volkswagen AG
Title:
Hiding Kids
Category:
Publishing / Magazine - Campaign
Award:
2018 Print & Outdoor Merit Award
Points:
2.0
Client:
Daimler AG / smart
Title:
smart - Wounds of the city
Category:
Craft - Sound Design / Single
Award:
2018 Moving Image Craft Merit Award
Points:
2.0
Client:
Netto Marken-Discount AG & Co. KG
Title:
Netto - Easter Surprise
Category:
Craft - Animation / Single
Award:
2018 Moving Image Craft Merit Award
Points:
2.0
Client:
EnBW AG
Title:
High Voltage. About Stoned Birds and Flying Cats.
Category:
Craft - Animation / Single
Award:
2018 Moving Image Craft Merit Award
Points:
2.0
Client:
Netto Marken-Discount AG & Co. KG
Title:
Netto - Easter Surprise
Category:
Moving Image / Single
Award:
2018 Design Merit Award
Points:
2.0
Client:
Berliner Verkehrsbetriebe (BVG)
Title:
BVG x adidas – The Ticket-Shoe
Category:
Physical Product
Award:
2018 Intellectual Property Merit Award
Points:
2.0
Client:
Bischöfliches Hilfswerk MISEREOR e. V.
Title:
Bischöfliches Hilfswerk MISEREOR "Misereor Micro Meals"
Category:
Experiential / Live Events
Award:
2018 Branded Entertainment Merit Award
Points:
2.0
Client:
EDEKA ZENTRALE AG & Co. KG
Title:
Christmas 2117
Category:
Online / Long Form - Single
Award:
2018 Branded Entertainment Merit Award
Points:
2.0
Client:
European Anti-Bullying Network (EAN)
Title:
Escalating GIFs
Category:
Online / Short Form - Campaign
Award:
2018 Branded Entertainment Merit Award
Points:
2.0
Client:
Netto Marken-Discount AG & Co. KG
Title:
Netto - Easter Surprise
Category:
Broadcast / Short Form - Single
Award:
2018 Branded Entertainment Merit Award
Points:
2.0
Client:
Coca-Cola GmbH
Title:
SnapSkate
Category:
Interactive Video
Award:
2018 Interactive Merit Award
Points:
2.0
