The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
Germany
Client
Title
Category
Award
Points
The Tampon Book: a book against tax discrimination
Agency: Scholz & Friends / Berlin
Client: The Female Company
Category: Community Building
Points: 50.0
The Tampon Book: a book against tax discrimination
Agency: Scholz & Friends / Berlin
Client: The Female Company
Category: Physical Items
Points: 50.0
The Tampon Book: a book against tax discrimination
Agency: Scholz & Friends / Berlin
Client: The Female Company
Category: Single Country or Region / Consumer / Brand
Points: 50.0
For Seasons - composed by climate data
Agency: Jung von Matt AG / Hamburg + NDR Elbphilharmonie Orchester / Hamburg + Markenfilm CROSSING / Hamburg + Markenfilm SPACE / Hamburg
Client: NDR Elbphilharmonie Orchester
Category: Creative Use of Data / Storytelling
Points: 50.0
Made in Fukushima. The Book.
Agency: SERVICEPLAN GERMANY / Munich
Client: METER Group Inc.
Category: Craft / Printing & Paper Craft
Points: 25.0
The Small Escape
Agency: Jung von Matt AG / Hamburg + Tempomedia Filmproduktion GmbH / Hamburg + BMW AG / München
Client: BMW AG
Category: Long Form Video / Single
Points: 25.0
Bertha Benz: The Journey That Changed Everything
Agency: antoni garage / Berlin + Mercedes-Benz / Stuttgart + Anorak / Berlin
Client: Mercedes-Benz AG
Category: Cinema Advertising
Points: 25.0
The Tampon Book: a book against tax discrimination
Agency: Scholz & Friends / Berlin
Client: The Female Company
Category: Community Building
Points: 25.0
The Tampon Book: a book against tax discrimination
Agency: Scholz & Friends / Berlin
Client: The Female Company
Category: Brand Voice
Points: 25.0
The Tampon Book: a book against tax discrimination
Agency: Scholz & Friends / Berlin
Client: The Female Company
Category: Innovation in Public Relations
Points: 25.0
The Tampon Book: a book against tax discrimination
Agency: Scholz & Friends / Berlin
Client: The Female Company
Category: Physical Items
Points: 25.0
The Tampon Book: a book against tax discrimination
Agency: Scholz & Friends / Berlin
Client: The Female Company
Category: Non-traditional & Guerrilla Marketing
Points: 25.0
The Tampon Book: a book against tax discrimination
Agency: Scholz & Friends / Berlin
Client: The Female Company
Category: Innovation in Direct Marketing
Points: 25.0
The Tampon Book: a book against tax discrimination
Agency: Scholz & Friends / Berlin
Client: The Female Company
Category: Cultural Driver
Points: 25.0
The Tampon Book: a book against tax discrimination
Agency: Scholz & Friends / Berlin
Client: The Female Company
Category: Packaging
Points: 25.0
The Tampon Book: a book against tax discrimination
Agency: Scholz & Friends / Berlin
Client: The Female Company
Category: Direct Marketing
Points: 25.0
The Tampon Book: a book against tax discrimination
Agency: Scholz & Friends / Berlin
Client: The Female Company
Category: Public Relations
Points: 25.0
The Tampon Book: a book against tax discrimination
Agency: Scholz & Friends / Berlin
Client: The Female Company
Category: Single Country or Region / Consumer / Brand
Points: 25.0
For Seasons - composed by climate data
Agency: Jung von Matt AG / Hamburg + NDR Elbphilharmonie Orchester / Hamburg + Markenfilm CROSSING / Hamburg + Markenfilm SPACE / Hamburg
Client: NDR Elbphilharmonie Orchester
Category: Green Pencil
Points: 25.0
For Seasons - composed by climate data
Agency: Jung von Matt AG / Hamburg + NDR Elbphilharmonie Orchester / Hamburg + Markenfilm CROSSING / Hamburg + Markenfilm SPACE / Hamburg
Client: NDR Elbphilharmonie Orchester
Category: Creative Use of Data / Storytelling
Points: 25.0
The Tampon Book: a book against tax discrimination
Agency: Scholz & Friends / Berlin
Client: The Female Company
Category: Physical Product
Points: 25.0
Sound Images
Agency: Scholz & Friends / Berlin
Client: Berliner Philharmoniker
Category: Billboards & Transit / Dynamic Billboards & Transit
Points: 25.0
#SayYesToEurope
Agency: Kolle Rebbe GmbH / Hamburg
Client: Deutsche Lufthansa AG
Category: Experiential & Installations / Experiential & Immersive
Points: 25.0
Sound Images
Agency: Scholz & Friends / Berlin
Client: Berliner Philharmoniker
Category: Craft / Art Direction
Points: 25.0
Sound Images
Agency: Scholz & Friends / Berlin
Client: Berliner Philharmoniker
Category: Craft / Printing & Production
Points: 25.0
Sound Images
Agency: Scholz & Friends / Berlin
Client: Berliner Philharmoniker
Category: Innovation in Print
Points: 25.0
Made in Fukushima. The Book.
Agency: SERVICEPLAN GERMANY / Munich
Client: METER Group Inc.
Category: Editorial / Books
Points: 15.0
Cultural Heirs "Voice of the Wall"
Agency: HEIMAT / Berlin + achtung! / Hamburg + Mokoh Music GmbH / Berlin + Visualtech GmbH / Berlin
Client: Die Kulturellen Erben e.V. Berlin
Category: Craft / Art Direction
Points: 15.0
The Small Escape
Agency: Jung von Matt AG / Hamburg + Tempomedia Filmproduktion GmbH / Hamburg + BMW AG / München
Client: BMW AG
Category: Television & VOD / Long Form - Single
Points: 15.0
Bertha Benz: The Journey That Changed Everything
Agency: antoni garage / Berlin + Mercedes-Benz / Stuttgart + Anorak / Berlin
Client: Mercedes-Benz AG
Category: Online Films & Video / Long Form - Single
Points: 15.0
The Small Escape
Agency: Jung von Matt AG / Hamburg + Tempomedia Filmproduktion GmbH / Hamburg + BMW AG / München
Client: BMW AG
Category: Online Films & Video / Long Form - Single
Points: 15.0
The Small Escape
Agency: Jung von Matt AG / Hamburg + Tempomedia Filmproduktion GmbH / Hamburg + BMW AG / München
Client: BMW AG
Category: Craft - Cinematography / Single
Points: 15.0
#SayYesToEurope
Agency: Kolle Rebbe GmbH / Hamburg
Client: Deutsche Lufthansa AG
Category: Experiential / Brand Installations
Points: 15.0
Lazy Activists
Agency: Ogilvy / Germany + Deutsche Bahn AG / Berlin
Client: German Rail
Category: Craft / Writing - Campaign
Points: 15.0
For Seasons - composed by climate data
Agency: Jung von Matt AG / Hamburg + NDR Elbphilharmonie Orchester / Hamburg + Markenfilm CROSSING / Hamburg + Markenfilm SPACE / Hamburg
Client: NDR Elbphilharmonie Orchester
Category: Craft / Use of Sound
Points: 15.0
Dot Translate.
Agency: SERVICEPLAN GERMANY / Munich
Client: Dot Incorporation
Category: Digital Product
Points: 15.0
Made in Fukushima. The Book.
Agency: SERVICEPLAN GERMANY / Munich
Client: METER Group Inc.
Category: Promotional Items / Booklets & Brochures
Points: 15.0
The Tampon Book: a book against tax discrimination
Agency: Scholz & Friends / Berlin
Client: The Female Company
Category: Promotional / Booklets & Brochures
Points: 10.0
Printed by Parkinson's
Agency: INNOCEAN Worldwide Europe / Berlin + MediaMonks / Amsterdam + Charit
Client: Charité – University Hospital Berlin
Category: Data Visualization / Static or Dynamic
Points: 10.0
Sound Images
Agency: Scholz & Friends / Berlin
Client: Berliner Philharmoniker
Category: Out of Home / Series
Points: 10.0
The first house built by data
Agency: Ogilvy / Germany + House Financing Bank / Schwaebisch Hall
Client: House Financing Bank Schwaebisch Hall
Category: Spatial Design / Architecture
Points: 10.0
Bertha Benz: The Journey That Changed Everything
Agency: antoni garage / Berlin + Mercedes-Benz / Stuttgart + Anorak / Berlin
Client: Mercedes-Benz AG
Category: Long Form Video / Single
Points: 10.0
Cultural Heirs "Voice of the Wall"
Agency: HEIMAT / Berlin + achtung! / Hamburg + Mokoh Music GmbH / Berlin + Visualtech GmbH / Berlin
Client: Die Kulturellen Erben e.V. Berlin
Category: Television & VOD / Long Form - Single
Points: 10.0
Bertha Benz: The Journey That Changed Everything
Agency: antoni garage / Berlin + Mercedes-Benz / Stuttgart + Anorak / Berlin
Client: Mercedes-Benz AG
Category: Craft - Cinematography / Single
Points: 10.0
My Carer
Agency: McCann / London + McCann Europe / London + MRM//McCann / Frankfurt + Skilled.app / London
Client: Alzheimer's Society
Category: Digital & Online / Use of Smart Devices & Voice Assistants
Points: 10.0
Dot Translate.
Agency: SERVICEPLAN GERMANY / Munich
Client: Dot Incorporation
Category: Digital / Use of Technology
Points: 10.0
Made in Fukushima. The Book.
Agency: SERVICEPLAN GERMANY / Munich
Client: METER Group Inc.
Category: Print / Health & Wellness
Points: 10.0
The Tampon Book: a book against tax discrimination
Agency: Scholz & Friends / Berlin
Client: The Female Company
Category: Creative Effectiveness / Consumer / Brand
Points: 10.0
FlyNet - Father (75")
Agency: Kolle Rebbe GmbH / Hamburg
Client: Deutsche Lufthansa AG
Category: Broadcast / Single
Points: 10.0
Dot Translate.
Agency: SERVICEPLAN GERMANY / Munich
Client: Dot Incorporation
Category: UX / UI / Utility
Points: 10.0
Client:
The Female Company
Title:
The Tampon Book: a book against tax discrimination
Category:
Community Building
Award:
2020 Public Relations Best of Discipline Pencil
Points:
50.0
Client:
The Female Company
Title:
The Tampon Book: a book against tax discrimination
Category:
Physical Items
Award:
2020 Direct Marketing Best of Discipline Pencil
Points:
50.0
Client:
The Female Company
Title:
The Tampon Book: a book against tax discrimination
Category:
Single Country or Region / Consumer / Brand
Award:
2020 Creative Effectiveness Best of Discipline Pencil
Points:
50.0
Client:
NDR Elbphilharmonie Orchester
Title:
For Seasons - composed by climate data
Category:
Creative Use of Data / Storytelling
Award:
2020 Creative Use of Data Best of Discipline Pencil
Points:
50.0
Client:
METER Group Inc.
Title:
Made in Fukushima. The Book.
Category:
Craft / Printing & Paper Craft
Award:
2020 Design Gold Pencil
Points:
25.0
Client:
BMW AG
Title:
The Small Escape
Category:
Long Form Video / Single
Award:
2020 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Mercedes-Benz AG
Title:
Bertha Benz: The Journey That Changed Everything
Category:
Cinema Advertising
Award:
2020 Film Gold Pencil
Points:
25.0
Client:
The Female Company
Title:
The Tampon Book: a book against tax discrimination
Category:
Community Building
Award:
2020 Public Relations Gold Pencil
Points:
25.0
Client:
The Female Company
Title:
The Tampon Book: a book against tax discrimination
Category:
Brand Voice
Award:
2020 Public Relations Gold Pencil
Points:
25.0
Client:
The Female Company
Title:
The Tampon Book: a book against tax discrimination
Category:
Innovation in Public Relations
Award:
2020 Public Relations Gold Pencil
Points:
25.0
Client:
The Female Company
Title:
The Tampon Book: a book against tax discrimination
Category:
Physical Items
Award:
2020 Direct Marketing Gold Pencil
Points:
25.0
Client:
The Female Company
Title:
The Tampon Book: a book against tax discrimination
Category:
Non-traditional & Guerrilla Marketing
Award:
2020 Direct Marketing Gold Pencil
Points:
25.0
Client:
The Female Company
Title:
The Tampon Book: a book against tax discrimination
Category:
Innovation in Direct Marketing
Award:
2020 Direct Marketing Gold Pencil
Points:
25.0
Client:
The Female Company
Title:
The Tampon Book: a book against tax discrimination
Category:
Cultural Driver
Award:
2020 Cultural Driver Gold Pencil
Points:
25.0
Client:
The Female Company
Title:
The Tampon Book: a book against tax discrimination
Category:
Packaging
Award:
2020 Health, Wellness & Pharma Gold Pencil
Points:
25.0
Client:
The Female Company
Title:
The Tampon Book: a book against tax discrimination
Category:
Direct Marketing
Award:
2020 Health, Wellness & Pharma Gold Pencil
Points:
25.0
Client:
The Female Company
Title:
The Tampon Book: a book against tax discrimination
Category:
Public Relations
Award:
2020 Health, Wellness & Pharma Gold Pencil
Points:
25.0
Client:
The Female Company
Title:
The Tampon Book: a book against tax discrimination
Category:
Single Country or Region / Consumer / Brand
Award:
2020 Creative Effectiveness Gold Pencil
Points:
25.0
Client:
NDR Elbphilharmonie Orchester
Title:
For Seasons - composed by climate data
Category:
Green Pencil
Award:
2020 Green Pencil Green Pencil
Points:
25.0
Client:
NDR Elbphilharmonie Orchester
Title:
For Seasons - composed by climate data
Category:
Creative Use of Data / Storytelling
Award:
2020 Creative Use of Data Gold Pencil
Points:
25.0
Client:
The Female Company
Title:
The Tampon Book: a book against tax discrimination
Category:
Physical Product
Award:
2020 IP & Products Gold Pencil
Points:
25.0
Client:
Berliner Philharmoniker
Title:
Sound Images
Category:
Billboards & Transit / Dynamic Billboards & Transit
Award:
2020 Out of Home Gold Pencil
Points:
25.0
Client:
Deutsche Lufthansa AG
Title:
#SayYesToEurope
Category:
Experiential & Installations / Experiential & Immersive
Award:
2020 Out of Home Gold Pencil
Points:
25.0
Client:
Berliner Philharmoniker
Title:
Sound Images
Category:
Craft / Art Direction
Award:
2020 Print Gold Pencil
Points:
25.0
Client:
Berliner Philharmoniker
Title:
Sound Images
Category:
Craft / Printing & Production
Award:
2020 Print Gold Pencil
Points:
25.0
Client:
Berliner Philharmoniker
Title:
Sound Images
Category:
Innovation in Print
Award:
2020 Print Gold Pencil
Points:
25.0
Client:
METER Group Inc.
Title:
Made in Fukushima. The Book.
Category:
Editorial / Books
Award:
2020 Design Silver Pencil
Points:
15.0
Client:
Die Kulturellen Erben e.V. Berlin
Title:
Cultural Heirs "Voice of the Wall"
Category:
Craft / Art Direction
Award:
2020 Branded Entertainment Silver Pencil
Points:
15.0
Client:
BMW AG
Title:
The Small Escape
Category:
Television & VOD / Long Form - Single
Award:
2020 Film Silver Pencil
Points:
15.0
Client:
Mercedes-Benz AG
Title:
Bertha Benz: The Journey That Changed Everything
Category:
Online Films & Video / Long Form - Single
Award:
2020 Film Silver Pencil
Points:
15.0
Client:
BMW AG
Title:
The Small Escape
Category:
Online Films & Video / Long Form - Single
Award:
2020 Film Silver Pencil
Points:
15.0
Client:
BMW AG
Title:
The Small Escape
Category:
Craft - Cinematography / Single
Award:
2020 Moving Image Craft Silver Pencil
Points:
15.0
Client:
Deutsche Lufthansa AG
Title:
#SayYesToEurope
Category:
Experiential / Brand Installations
Award:
2020 Direct Marketing Silver Pencil
Points:
15.0
Client:
German Rail
Title:
Lazy Activists
Category:
Craft / Writing - Campaign
Award:
2020 Radio & Audio Silver Pencil
Points:
15.0
Client:
NDR Elbphilharmonie Orchester
Title:
For Seasons - composed by climate data
Category:
Craft / Use of Sound
Award:
2020 Experiential & Immersive Silver Pencil
Points:
15.0
Client:
Dot Incorporation
Title:
Dot Translate.
Category:
Digital Product
Award:
2020 IP & Products Silver Pencil
Points:
15.0
Client:
METER Group Inc.
Title:
Made in Fukushima. The Book.
Category:
Promotional Items / Booklets & Brochures
Award:
2020 Print Silver Pencil
Points:
15.0
Client:
The Female Company
Title:
The Tampon Book: a book against tax discrimination
Category:
Promotional / Booklets & Brochures
Award:
2020 Design Bronze Pencil
Points:
10.0
Client:
Charité – University Hospital Berlin
Title:
Printed by Parkinson's
Category:
Data Visualization / Static or Dynamic
Award:
2020 Design Bronze Pencil
Points:
10.0
Client:
Berliner Philharmoniker
Title:
Sound Images
Category:
Out of Home / Series
Award:
2020 Design Bronze Pencil
Points:
10.0
Client:
House Financing Bank Schwaebisch Hall
Title:
The first house built by data
Category:
Spatial Design / Architecture
Award:
2020 Design Bronze Pencil
Points:
10.0
Client:
Mercedes-Benz AG
Title:
Bertha Benz: The Journey That Changed Everything
Category:
Long Form Video / Single
Award:
2020 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Die Kulturellen Erben e.V. Berlin
Title:
Cultural Heirs "Voice of the Wall"
Category:
Television & VOD / Long Form - Single
Award:
2020 Film Bronze Pencil
Points:
10.0
Client:
Mercedes-Benz AG
Title:
Bertha Benz: The Journey That Changed Everything
Category:
Craft - Cinematography / Single
Award:
2020 Moving Image Craft Bronze Pencil
Points:
10.0
Client:
Alzheimer's Society
Title:
My Carer
Category:
Digital & Online / Use of Smart Devices & Voice Assistants
Award:
2020 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Dot Incorporation
Title:
Dot Translate.
Category:
Digital / Use of Technology
Award:
2020 Health, Wellness & Pharma Bronze Pencil
Points:
10.0
Client:
METER Group Inc.
Title:
Made in Fukushima. The Book.
Category:
Print / Health & Wellness
Award:
2020 Health, Wellness & Pharma Bronze Pencil
Points:
10.0
Client:
The Female Company
Title:
The Tampon Book: a book against tax discrimination
Category:
Creative Effectiveness / Consumer / Brand
Award:
2020 Creative Effectiveness Bronze Pencil
Points:
10.0
Client:
Deutsche Lufthansa AG
Title:
FlyNet - Father (75")
Category:
Broadcast / Single
Award:
2020 Radio & Audio Bronze Pencil
Points:
10.0
Client:
Dot Incorporation
Title:
Dot Translate.
Category:
UX / UI / Utility
Award:
2020 Digital Craft Bronze Pencil
Points:
10.0
