The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Creative Rankings
David Lubars
Client
Title
Category
Award
Points
The DiversiTree Project
Agency: Energy BBDO / Chicago + CANJA Audio Culture + Coyne PR + twelvenote
Client: Bayer Consumer Health / Claritin
Category: Best of Experiential & Immersive
Points: 90.0
The DiversiTree Project
Agency: Energy BBDO / Chicago + CANJA Audio Culture + Coyne PR + twelvenote
Client: Bayer Consumer Health / Claritin
Category: Immersive Spaces
Points: 45.0
The DiversiTree Project
Agency: Energy BBDO / Chicago + CANJA Audio Culture + Coyne PR + twelvenote
Client: Bayer Consumer Health / Claritin
Category: Innovation / New Ideas in Health & Wellness
Points: 21.0
The DiversiTree Project
Agency: Energy BBDO / Chicago + CANJA Audio Culture + Coyne PR + twelvenote
Client: Bayer Consumer Health / Claritin
Category: Non-traditional & Guerrilla Marketing
Points: 9.0
Privacy Swap
Agency: BBDO / New York
Client: WhatsApp
Category: Innovation / Use of Media in Out of Home
Points: 9.0
Certified Care
Agency: Energy BBDO / Chicago + SC Johnson / Racine + Scholars & Gentleman / Cape Town
Client: SC Johnson / Raid
Category: Experiential & Immersive for Good
Points: 3.0
Just Joking
Agency: BBDO / New York
Client: Sandy Hook Promise
Category: TV, VOD, & Online / Over 90 Seconds - Single
Points: 3.0
Certified Care
Agency: Energy BBDO / Chicago + SC Johnson / Racine + Scholars & Gentleman / Cape Town
Client: SC Johnson / Raid
Category: Multicultural Impact
Points: 3.0
Certified Care
Agency: Energy BBDO / Chicago + SC Johnson / Racine + Scholars & Gentleman / Cape Town
Client: SC Johnson / Raid
Category: Sustainable Development Goals
Points: 3.0
The Sound Studio
Agency: Energy BBDO / Chicago + The General Insurance / Nashville + Flare / Chicago
Client: The General Insurance
Category: Brand Partnerships
Points: 3.0
Adoptable Playlist
Agency: BBDO / New York
Client: PEDIGREE
Category: Innovation / Use of Media in Design
Points: 3.0
The DiversiTree Project
Agency: Energy BBDO / Chicago + CANJA Audio Culture + Coyne PR + twelvenote
Client: Bayer Consumer Health / Claritin
Category: Direct Marketing
Points: 3.0
Privacy Swap
Agency: BBDO / New York
Client: WhatsApp
Category: Innovation / Use of Media in Design
Points: 3.0
The Sound Studio
Agency: Energy BBDO / Chicago + The General Insurance / Nashville + Flare / Chicago
Client: The General Insurance
Category: Brand Installations
Points: 3.0
Certified Care
Agency: Energy BBDO / Chicago + SC Johnson / Racine + Scholars & Gentleman / Cape Town
Client: SC Johnson / Raid
Category: Brand Partnerships
Points: 3.0
The DiversiTree Project
Agency: Energy BBDO / Chicago + CANJA Audio Culture + Coyne PR + twelvenote
Client: Bayer Consumer Health / Claritin
Category: Direct Marketing for Good
Points: 3.0
Just Joking
Agency: BBDO / New York
Client: Sandy Hook Promise
Category: Film & Video for Good
Points: 3.0
Certified Care
Agency: Energy BBDO / Chicago + SC Johnson / Racine + Scholars & Gentleman / Cape Town
Client: SC Johnson / Raid
Category: Direct Marketing for Good
Points: 3.0
Certified Care
Agency: Energy BBDO / Chicago + SC Johnson / Racine + Scholars & Gentleman / Cape Town
Client: SC Johnson / Raid
Category: Brand Partnerships
Points: 3.0
The DiversiTree Project
Agency: Energy BBDO / Chicago + CANJA Audio Culture + Coyne PR + twelvenote
Client: Bayer Consumer Health / Claritin
Category: Events & Experiential
Points: 3.0
Certified Care
Agency: Energy BBDO / Chicago + SC Johnson / Racine + Scholars & Gentleman / Cape Town
Client: SC Johnson / Raid
Category: Public Relations for Good
Points: 3.0
The DiversiTree Project
Agency: Energy BBDO / Chicago + CANJA Audio Culture + Coyne PR + twelvenote
Client: Bayer Consumer Health / Claritin
Category: Out of Home for Good
Points: 3.0
New Recruits
Agency: Energy BBDO / Chicago + Change the Ref / Parkland + BeGrizzlee / New York
Client: Change The Ref
Category: P.O.P. & In-Store / Series
Points: 3.0
Client:
Bayer Consumer Health / Claritin
Title:
The DiversiTree Project
Category:
Best of Experiential & Immersive
Award:
2024 Experiential & Immersive Best of Discipline Pencil
Points:
90.0
Client:
Bayer Consumer Health / Claritin
Title:
The DiversiTree Project
Category:
Immersive Spaces
Award:
2024 Experiential & Immersive Gold Pencil
Points:
45.0
Client:
Bayer Consumer Health / Claritin
Title:
The DiversiTree Project
Category:
Innovation / New Ideas in Health & Wellness
Award:
2024 Health & Wellness Silver Pencil
Points:
21.0
Client:
Bayer Consumer Health / Claritin
Title:
The DiversiTree Project
Category:
Non-traditional & Guerrilla Marketing
Award:
2024 Direct Marketing Bronze Pencil
Points:
9.0
Client:
WhatsApp
Title:
Privacy Swap
Category:
Innovation / Use of Media in Out of Home
Award:
2024 Out of Home Bronze Pencil
Points:
9.0
Client:
SC Johnson / Raid
Title:
Certified Care
Category:
Experiential & Immersive for Good
Award:
2024 Experiential & Immersive Merit Award
Points:
3.0
Client:
Sandy Hook Promise
Title:
Just Joking
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Award:
2024 Film & Video Merit Award
Points:
3.0
Client:
SC Johnson / Raid
Title:
Certified Care
Category:
Multicultural Impact
Award:
2024 Cultural Driver Merit Award
Points:
3.0
Client:
SC Johnson / Raid
Title:
Certified Care
Category:
Sustainable Development Goals
Award:
2024 Sustainable Development Goals Pencil Merit Award
Points:
3.0
Client:
The General Insurance
Title:
The Sound Studio
Category:
Brand Partnerships
Award:
2024 Radio & Audio-First Merit Award
Points:
3.0
Client:
PEDIGREE
Title:
Adoptable Playlist
Category:
Innovation / Use of Media in Design
Award:
2024 Design Merit Award
Points:
3.0
Client:
Bayer Consumer Health / Claritin
Title:
The DiversiTree Project
Category:
Direct Marketing
Award:
2024 Health & Wellness Merit Award
Points:
3.0
Client:
WhatsApp
Title:
Privacy Swap
Category:
Innovation / Use of Media in Design
Award:
2024 Design Merit Award
Points:
3.0
Client:
The General Insurance
Title:
The Sound Studio
Category:
Brand Installations
Award:
2024 Experiential & Immersive Merit Award
Points:
3.0
Client:
SC Johnson / Raid
Title:
Certified Care
Category:
Brand Partnerships
Award:
2024 Experiential & Immersive Merit Award
Points:
3.0
Client:
Bayer Consumer Health / Claritin
Title:
The DiversiTree Project
Category:
Direct Marketing for Good
Award:
2024 Direct Marketing Merit Award
Points:
3.0
Client:
Sandy Hook Promise
Title:
Just Joking
Category:
Film & Video for Good
Award:
2024 Film & Video Merit Award
Points:
3.0
Client:
SC Johnson / Raid
Title:
Certified Care
Category:
Direct Marketing for Good
Award:
2024 Direct Marketing Merit Award
Points:
3.0
Client:
SC Johnson / Raid
Title:
Certified Care
Category:
Brand Partnerships
Award:
2024 Creative Effectiveness Merit Award
Points:
3.0
Client:
Bayer Consumer Health / Claritin
Title:
The DiversiTree Project
Category:
Events & Experiential
Award:
2024 Public Relations Merit Award
Points:
3.0
Client:
SC Johnson / Raid
Title:
Certified Care
Category:
Public Relations for Good
Award:
2024 Public Relations Merit Award
Points:
3.0
Client:
Bayer Consumer Health / Claritin
Title:
The DiversiTree Project
Category:
Out of Home for Good
Award:
2024 Out of Home Merit Award
Points:
3.0