The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

One Show 2013 Jury

Matt Ian



Los Angeles

Matt graduated in 1996 from The Art Center College Of Design, in Pasadena, CA. He took a job out of school, as a junior art director for the small San Diego agency, Lambesis.

Next he moved back east to work for TBWA Chiat/Day—this time as a junior writer—to work on campaigns for Absolut Vodka, Chivas Regal, Circuit City, Equinox Fitness Centers and the Whitney Museum of Modern Art. Three years later, he headed across town to Ogilvy&Mather to help revitalize the megabrand Motorola.

Two years later, Matt was hired at BBH and managed to stay employed there for almost nine years, during which time he wrote and then creative directed innovative and distinguished campaigns for brands like Johnnie Walker, Levi’s, Smirnoff Raw Tea (“Tea Partay”), Sprite North America/Global and, most notably, for Axe: a brand he helped launch in the United States.

After a long and rewarding tenure at BBH, Matt took a job as creative director at CP+B’s Boulder office. But the Ians didn’t last long at that elevation. And when Matt got the call to run VW at Deutsch LA, the Ians decided to return to coastal living in LA.

Currently, Matt is EVP Group Creative Director on Volkswagen. He has earned top honors from every major industry award show. Most recently, Matt received two Emmy nominations for Volkswagen’s latest superbowl efforts: “The Barkside” game day-teaser and “The Dog Strikes Back” .

Along with these accolades, Matt’s work has been discussed, critiqued, celebrated, and occasionally ridiculed in the press by The New York Times, Fortune, The Chicago Tribune, Fast Company, The WallStreet Journal, The Boston Herald, CNN, Good Morning America, The Today Show and MSNBC (to name a few).




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