2010 One Show Judges

Jimmy Smith


Los Angeles

Jimmy Smith (Creative Director, Writer, Producer) has found writing his own bio and referring to himself in the third person kind of weird, particularly the part where heʼs supposed to list all of his accomplishments. Listing his accomplishments has always made him feel like he was bragging or boasting or something. It would be different if he had accomplished as much as, say, Muhammad Ali, because then it wouldnʼt be boasting.

But right now heʼs only begun to make some noise. Heʼs written two books. His first was "Soul of the Game." It was released in 1997 to critical acclaim, and won a Gold Medal in the 1998 Stiftung Buchkunst International Book Art Competition. It was voted among the "14 Most Beautiful Books of the World" by the Copenhagen Museum of Applied Arts. "Soul of the Game" was also featured at exhibitions held by the Chicago Field Museum, The Basketball Hall of Fame, and the International Center of Photography in New York City.

His second book is actually a graphic novel that comes with a music CD. Itʼs called "The Truth." It was published in 1999. If youʼre into deep, provocative, and revolutionary thoughts, Jimmy suggests that you check it out by simply requesting a copy or by simply reading it online at Afropik.com.

Jimmy writes for TV, too. He wrote a basketball documentary entitled "Battlegrounds" for Nike that debuted on MTV September 7, 2003. It was so successful that Nike and MTV requested a "Battlegrounds" TV series. It ran during the summer of 2004. "Battlegrounds" was the highest rated show in the history of MTV 2.

Be on the look out for his new documentary film, "Second Chance Season," which debuted on ESPN2, September 24, 2008. Jimmy is the Executive Producer of the film. The movie chronicles the journey of Nick Young and his family as they try to cope with and rise above the senseless killing of Nickʼs oldest brother.

Jimmy was also blessed to work as the Creative Director on EA Sportsʼ video games, NBA Street 2 and 3. He developed the storyline, characters and helped secure the talent for the game.

Currently, Jimmy, or should I say Mr. Smith? OK, Mr. Smith it is. Currently, Mr. Smith is working on a sports apparel line called God Squad Athletics. You can check it out at www.godsquadathletics.com.

Recently, Mr. Smith began a new chapter in his life when he signed on with advertising agency TBWA/CHIAT/DAY to become the Group Creative Director on Gatorade. Before TBWA/CHIAT/DAY, Mr. Smith was EVP Executive Creative Director at BBDO. His first commercial for the agency and its client, Motorola, was called "Phone Booth." The ad featured Madonna, Little Richard, Iggy Pop, Bootsy Collins and Common, among other famous musicians getting into a phone booth. Mr. Smith also created the wildly successful online mini-movie "Instant Def" for Snickers. It starred Will.I.Am and the Black Eyed Peas as 1980s hip-hop super dope, super heroes.

Before TBWA/CHIAT/DAY and BBDO, he worked at Nikeʼs ad agency, Wieden + Kennedy. His creations for Nike include LeBron James and Bernie Mac starring in a church themed ad called, "Book of Dimes," the hip-hop basketball ad classic, "Freestyle," and the "Funk" campaign that featured Dr. Funk (a.k.a., Vince Carter), Bootsy Collins and Snoop Dogg. Mr. Smithʼs advertising work has won numerous awards, including Cannes, Clio, Time magazineʼs "Ad of the Year," British Television Advertising, D&AD (Design & Art Direction), One Show, Art Directors, Communication Arts and an Emmy nomination.




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