2019 One Show Integrated - Experiential & Immersive Jury
Chief Creative Officer
Peter Khoury has delivered growth to his client’s bottom lines, and won numerous advertising awards throughout his career. He joined TBWA\Hunt Lascaris in 2000, where he launched the BMW 6 Series global campaign and repositioned Sasol as a company of infinite possibilities. He also worked with TBWA\Chiat Day to launch the Pedigree Worldwide “We’re for Dogs” campaign in 2004/2005. In 2007 he played a pivotal role in starting hotshop MetropolitanRepublic. As ECD he helped change the global lexicon forever by leading his team in the 2010 FIFA World Cup “Ayoba” integrated campaign for telecom provider MTN. In 2014 re rejoined TBWA\Hunt Lascaris as CCO, with the intention of taking South Africa’s most iconic agency to new heights. He has already guided the agency to Best Individual Agency in South Africa in 2015, and Best Radio Agency in the World according to Cannes Lions 2015. He has also dabbled in the movie business as a creative and marketing consultant to local film “Stone Cold Jane Austin” and the DSTV series “Ayeye”. He has accumulated well over 100 statues at local and international awards shows. His work is also featured in Cannes Lions Game Changers – The Evolution of Advertising, and multiple times in the elusive Gunn Report. In addition to Advertising, Peter has used his creative energy to formulate his own clothing/lifestyle brand, Zero One Zero. Peter is also currently the South African Creative Circle Chairperson and sits on the Loeries board.