Laddie Peterson is a creative director at Wieden+Kennedy New York where she has lead accounts like Michelob Ultra, Duracell, Heinz, and the Wing, and launched brands like Tinder and Lyft. She joined the New York office in 2013 after working at W+K Portland. And before that, she worked at BBDO and Saatchi. Originally from Minnesota, she played ice hockey and honed her ability to refill free soda drinks at Uno’s Pizzeria at the Ridgedale Mall. She has a B.A. in Art History from Williams College. She lives in Brooklyn with her husband and two children.