The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2020 One Show Film Jury

Laddie Peterson

Creative Director


New York

Laddie Peterson is a creative director at Wieden+Kennedy New York where she has lead accounts like Michelob Ultra, Duracell, Heinz, and the Wing, and launched brands like Tinder and Lyft. She joined the New York office in 2013 after working at W+K Portland. And before that, she worked at BBDO and Saatchi. Originally from Minnesota, she played ice hockey and honed her ability to refill free soda drinks at Uno’s Pizzeria at the Ridgedale Mall. She has a B.A. in Art History from Williams College. She lives in Brooklyn with her husband and two children.




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