What does it take to lead a 60-year-old agency to win its first Cannes Lion? A lion, a Sherpa, a boss who isn’t bossy, and a prime number. Alice Chou, who has been described as all of above.

Alice is as persistent as a lion on the prowl when exploring new territories, and she acts like a Sherpa guiding new hires to international stage without arrogance. Her pursuit of creative excellence is likened to a prime number that cannot be divided.

Alice was named Outstanding Creative Person of the Year at the Taiwan Advertiser Association, creative leader in Women Leading Change Awards, and been selected in “Women to Watch”.

Since bagging the Lion, she has also won Grand Prix in Adfest, Adstar and other major creative awards in Asia-Pacific. Alice increased the visibility of Taiwan’s creatives and lent the country’s unique perspective to the world.

Experienced award judge

She has served on the Jury President for D&AD 2019 for Branded Content & Entertainment and judged at AME Awards 2020, Webby 2020, Clio 2019, Cannes Lions 2018, Spikes Asia 2019 & 2018, One Show 2018, ADFEST 2018 and LIA China 2018.

Jury president for LIA China Creativity Award 2017 for Branded Content & Entertainment and also, as panel of judge at One Show China, Longxi Awards, Taiwan 4A and China Times Asia Pacific Award.