The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!


2006 One Show Judges

Ty Montague


New York

Chief Creative Officer and Co-President, JWT New York The Fore Of A Brave New World Though it may seem hard to believe, Ty Montague doesn't spend much time thinking about ads. In a consumer-driven world, he says, it's no longer sufficient for creatives to make ads; we must create communication that moves people. Over the course of his career, Ty has applied that philosophy to scores of global and national campaigns, convincing the industry that yes, there is life after TiVo, and it's about to get really interesting. As Chief Creative Officer and Co-President of JWT New York, he's put the agency at the fore of the brave new world of post-TiVo advertising, with the goal of creating messaging that audiences seek out, rather than shut out, by dint of its ingenuity. Since The Dawn Of Time In his prior role as Co-Creative Director of Wieden + Kennedy New York, Ty broke through the narrow definition of advertising as a 30-second craft by leveraging the art of storytelling. Stories, he says, have attracted audiences since the dawn of time. At W+K, he oversaw the creation of the hour-long documentary on boxer Roy Jones Jr., The Sweet Science, for which he was Co-Executive Producer. Most recently, Ty managed to keep one story spinning nonstop for four months for the "Beta-7" Sega campaign, which captured the Grand Clio in its inaugural "Content & Contact" category. The campaign used the Web, guerrilla efforts, TV and print to create a grand hoax - driven by a fictional Sega beta-tester with an axe to grind - which had the gaming community riveted and hungry for more. Bootstrap Beginnings It stands to reason that a born storyteller should have lived a life full of stories. Ty studied biology until boredom drove him to drop out. He found work as a bartender, a white-water-rafting guide, a car mechanic, and eventually landed in the mailroom at McCann Erickson, where he stuffed envelopes for a year. It seemed to him that the creatives were having more fun, so he built a book and made the leap. Since then, he's held posts at Ogilvy & Mather, Scali McCabe Sloves, Goldsmith/Jeffrey and Chiat/Day. In 1998, Ty helped establish Bartle Bogle Hegarty's New York office as Creative Director, spurring its growth to a staff of 65 and more than $100 million in billings. Two years later, he joined W+K, New York, where he oversaw the office's creative output and entertainment initiatives, solidifying his reputation as an innovator in the field. Gold And Glory Ty has come a long way from the mailroom, having won every major accolade in the industry, including The One Show, Cannes, Communication Arts, AICP, MoMA and The Clios. He served as head juror for the newly created Content & Contact category at the 2005 Clios. In addition, Advertising Age named him one of the Top 10 Creative Directors in America. He sits on boards at The Art Directors Club, The Ad Council and The NYC 2012 Team for the New York City Olympics bid. Client Roster Bristol-Myers Squibb, Diageo, Diamond Trading Company, Domino's, Est�Lauder, Jenny Craig, Pfizer, Rolex, Unilever, Welch's.




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