The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.


2009 One Show Interactive Judges

Sergio Mugnaini

Almap BBDO

São Paulo

As Interactive Creative Director at Almap BBDO, Sergio Mugnaini is in charge of creating and executing interactive projects and integrating all of the campaigns within the agency. With a degree in Advertising, Sergio concluded his studies at School of Visual Arts in New York and is currently studying at the Berlin School of Creative Leadership at the University of Steinbeis, Germany. Mugnaini has worked at some of the main advertising agencies in the country: Ogilvy Interactive, JWT and DM9DDB. He was awarded several Lions in Cannes, and has one awards from One Show, Art Director’s Club NY, London Advertising Awards, NewYork Festival, El Ojo Iberoamerica, FIAP and CCSP, for brands like Havaianas , IBM, Volkswagen, Pepsi, Telefonica, Renault, Unilever, Honda, TAM, Philips and Greenpeace, among others. He also judged some of the most important advertising festivals in the world like Cannes, D&AD and others. In 2005, Mugnaini was elected Creative of the Year at the Brazilian MMonline Festival in the interactive category, and in 2007 helped Almap BBDO win the Interactive Agency of the Year title in Brazil.




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